Content Marketing

Using User Data to Make Better UX Decisions

Data drives the heart of every online decision form, and as a result, it's vital to use user data to make better UX decisions.

We all are searching for ways to enhance our UX design and find ways to make better UX decisions.  

For those of you who don’t know, UX stands for user experience, and basically represents how a user interacts with and experiences a product, system, or service. It includes a person’s ease of use of a website, how efficiently they can navigate landing pages, and so forth.

Data drives the heart of every online decision form, and as a result, it’s vital to use user data to make better UX decisions. But how do we do that? Read on to discover how implementing and understanding user data can help you make better user interface decisions to improve your overall user interface experience.

Using Quantitative data

Quantitative data is essential to understanding how well your UX is operating. For example, having a thorough understanding of numerical data gives you tremendous insight into your website. Google Analytics, for example, is a powerful tool that provides you with data insight into new users. 

Not only that, but Google Analytics will tell you what percentage of visitors navigate away from your website as well as how long their average session durations last, and more. 

With tools like this, we can further understand our data to design a better interface. For example, if we analyze data and see that many more users have clicked on your website after a new design, you can tell that our outreach tools are working. 

Alternatively, if you notice that the average session duration is low, you can know that more design must be built to keep your users on your site for more prolonged periods of time. 

Using Qualitative Data 

On the other hand, qualitative data gives you great insights into why certain events are happening on your website. For example, non-numeric data like session replays, heatmaps, and conversion funnels show what features users engage and click with the most. It also shows how far they scroll so that you can further examine an individual visitor’s behavior. 

This is essential to designing better UX. If we can understand how far users scroll and how much content they absorb before they lose interest, you can pinpoint exactly where they become disengaged and design a better system that further engages your users. 

Be Specific With Data 

Collecting quantitative and qualitative data for analytics is one thing. But what will set you above your competition is not only collecting data but being specific with the data you collect. Ideally, you want to combine every angle of the analytics to enhance the performance of your design. 

For example, by combining quantitative and qualitative data analytics, you can understand how to better design your website. 

Data Hypothesis 

It’s essential to understand if you are on the right track or not, which is why you can use data to help prove if what you’re doing is working or not working. 

A great way to use data to enhance your UX design is to test various hypotheses for your design options. 

You can test them through A/B testing when you show random visitors two different variants of your design. Or you can use a process called A/A testing, which is when you show two different groups of visitors the same variant of your design.

By collecting data on which groups have more engagement on what design, you can better understand which UX design works better. 

Through collecting this data, you can prove which design works better and make an informed decision to improve your user interface. 

Final Thoughts

Bear in mind data analytics is a complex area where professionals dedicate years of their lives to fully understanding website optimization and UX design. So while these tips are a great start to jump in, this is a very simplified answer on using data to make better UX decisions. 

For complete detailing, keep learning and expanding your horizons so that you can one day become a UX design expert. 

Previous

6 Examples Of Great Storytelling On Social Media

Back to Content Marketing