Social media has become a crucial tool for businesses. You need to use it for your business to be successful because that’s where customers spend most of their time.
With almost 3.5 billion people on social media, it pays to be active on social media platforms by connecting with fans and potential customers.
If you are not proactive on the main platforms, your agency is missing out on an audience that would have connected with you. Here are 5 ways you can set up your social media agency up for success.
Set up goals
Every successful business has clear goals and strategy in place and this is not different from your social media agency. A good social media plan should direct you on what you want to achieve with your posts. Here is a guide on what to include in your plans:
- Create goals that are specific, measurable, attainable, relevant, and timely (SMART). The goals will have an impact on the success of your agency.
- Find out what your competitors are doing on the market. You can learn from what they are doing to help you in the learning curve.
- If you have already set up a social media account, evaluate what you have done so far. This audit will help you to remove fake accounts that are there just to waste your time and energy.
- Take inspiration by checking successful agencies in all industries. The business section of various social media platforms has excellent case studies.
- Create a social media calendar that will guide you when to post particular content to the right platforms.
Choose the right platform
It’s not a great idea to assume on which social media platform your targeted audience is spending their time on. Instead, research to find out your customers’ behavior. Different audiences use various social media channels so don’t stick to a single platform.
For example, if you are targeting millennials, a recent study indicates that 82% of millennials use Facebook for various reasons including communicating with their friends, to access life coaching lessons, and they use it to market their small businesses.
Know your audience
Using social media for your agency is the best way to achieve success. But you need to understand the behavior of your prospective customers.
You can compile data by using social media analytics to create a better picture of what the audience is buying and those who are interacting with you. Then you can devise ways on how to reach a wider audience.
Plan on using the appropriate engagement tools to interact with customers and fans. You can make sure that all mentions and messages are seen in one dashboard to make it easier for you to respond and engage with them.
The best part of a social media platform is the fact that it allows you to interact directly with your followers and customers. You can take advantage of this by building a close relationship rather than going for sales only.
Another study showed that 93% of people who followed small and medium enterprises on Twitter had planned to buy products and services from them. When you engage your audience with the right content or ads, you build trust resulting in a rewarding relationship.
Using social media platforms, you can also connect and build relationships with other social media agencies. It will help you to share some experiences that will increase your knowledge of the business.
Expand your target audience
Once you have established yourself in the market, social media is the right tool to reach out to new audiences. This will increase the number of potential customers who are ready and willing to purchase your products and services.
Make sure that you respond to followers who comment or question on your services. It’s also important for you to follow conversations taking place across all online channels about your agency and respond where it’s necessary.