SEO and content marketing seem to be very distant from each other, but they do have something in common. The best possible content on the web must conform to SEO standards. Let’s look at this connection from a different angle. The proper usage of SEO and content can be quite profitable because it will help … Continued
SEO and content marketing seem to be very distant from each other, but they do have something in common. The best possible content on the web must conform to SEO standards.
Let’s look at this connection from a different angle.
The proper usage of SEO and content can be quite profitable because it will help your website to be at the top of search engines’ results pages (SERPs).
According to Forbes contributor Jason Demers, ‘content marketing and SEO share the same space frequently [due to] … the same implicit goal and mechanism’.
The main idea is to gain as many website visitors as you can. Ideally, they’re not random strangers but real people that will actually convert. Content marketing and SEO just use different tools to achieve their objectives.
The article will delve into the relationship between SEO and content and how this combination influences site promotion, the ways SEO can make the content better and vice versa, and our hacks and tools.
SEO and Content Marketing: How They Are Related?
It’s not possible to work with SEO or content marketing separately. They’re interconnected. Jason Demers advises that marketers find a balance to cover both ends of this spectrum rather than making a choice between the two.
SEO experts spend lots of time finding out what will make a page popular on Google search. Researchers have investigated and agreed that these pages contain high-quality content. SerpIQ’s study shows that pages that rank the highest on Google’s SERPs also tend to have the highest amount of content. Additionally, the Google Q&A conference in March 2016 Andrey Lipattsev pointed out that the two most important factors for Google’s top pages are links pointing to your site and content. The same year according to Backlinko’s study of one million Google requests found that SEO and content are truly the most crucial factors. The main investigation of the research was whether the number of domains linking to a page correlated with rankings more than any other factor.
A huge number of studies have revealed that content significantly affects a page’s position on Google. The average Google first page result contains 1,890 words. That’s quite a big number. For comparison, this article contains only 1,300, which can’t be called small.
Google has recently leaned towards semantic search, so the relationship between title tag keyword enhancement and positioning isn’t huge, as indicated by the material from Backlinko’s investigation. However, though, there are many circumstances in which SEO can lead the way for content creation. Let’s learn more from the tips below.
How to Enhancing Content With the Help of SEO
SEO can be helpful for content in many ways. Really efficient content strategies start with research that encompasses keyword research. To analyse the search volume and keyword difficulty, you can to use Ahrefs, which is keyword research software.
Numerous interesting tools can perform the tasks mentioned above. A high search volume with a low keyword difficulty is what you are really searching for. Programming proves to be useful for comparing manual research results.
If the keyword’s difficulty is low, it’s a lot simpler for a post to show up in search engine results. Choose the topics that are not trivial so that they’ll have fewer competitors in the field. That will boost the number of leads and traffic.
Note: If you’re not a built-up, powerful brand, then you will need to use lower-difficulty topics in a suitable order. Focusing on the spaces with fewer competitors will direct your content promoting system, helping you centre your strengths so that you get the most profit.
The higher your site and its posts rank in a search, the more enthusiastically will they be cited by other promoting sources. That’s why the content strategy has to contain methods of acquiring backlinks. We do our best to get backlinks from verified sources. There are lots of methods, such as writing blog posts and adding infographics to a significant number of our posts so that people will share them. It works as another method of article advertising.
It’s ok to quote other people’s content, especially if it comes in handy. QuickSprout isn’t afraid to do that with its magnificent guide, ‘The Beginners Guide to Online Marketing’. It has 793 external links from 114 root domains.
More Useful Ideas for Using SEO and Content
We’ve discussed backlinks a bit, but there some other links that are used in blog posts. As Yoast’s Meike Hendricks says, ‘In addition to understanding the relationship between content, Google divides link value between all links on a website’.
What else do we do? For us, the articles interlinking is crucial. Sometimes, we don’t produce new articles or posts. Instead, we look through our old articles and upgrade them with new keywords, for example.
Regular articles and post-editing for SEO are very helpful for Google searches. The renewed content may get a lot more traffic because it’s now placed higher in search engine results. It’s a great and simple way to incorporate SEO to promote content.
The combination of SEO and content marketing is beneficial for raising a website’s popularity. SEO and content are very useful for each other.
Let’s look at the points that will help to boost content with the help of SEO or content marketing:
SEO helps prioritise low-difficulty keyword topics
Backlinks in content help with SEO
Internal links come in handy with search engines
Upgrading an existing post can sometimes take the article to the top of search engine results