Marketing Insights

Marketing in the era of No-Code revolution

The No-code revolution is the beginning of an era where instead of running to a developer for regular day to day activity, with no-code or low coding background, you can get your job done. Internet and software applications like MS Word doc were the reason for democratizing publishing. Home recording technology, with the advent of … Continued

The No-code revolution is the beginning of an era where instead of running to a developer for regular day to day activity, with no-code or low coding background, you can get your job done. Internet and software applications like MS Word doc were the reason for democratizing publishing. Home recording technology, with the advent of Soundcloud and Spotify, led to the beginning of democratizing the music industry. Now with so many lines of code already developed and re-used, no-code revolution is means to an end towards the democratization of the software application industry.

The purpose is to reduce the barrier for non-designers to design systems. Many times what was described/designed versus what was finally developed used to be very different in addition to the huge the time and money spent on the final product.

A big aspect of the no-code revolution is attributed to the growth of the graphical user interface(GUI). The idea for non-designers to create applications by simple drag and drop software was unique but quickly became popular. It allowed more people to use such software and thus helped achieve scalability.

Advantages of the No-Code revolution

Easier Prototypes

As ideas evolve, so will the prototypes. The new brainstorming ideas can be quickly put to test and gain feedback for faster improvements.

Fewer dependencies

Traditionally software deliver process includes Content -> Design -> Delivery. The No-code concept allows the content strategist to upload the content database and the designers can prototype the models.

Faster launch

Reduced dependencies mean faster launch and agile delivery methods thus leaving more room to iterate and build better solutions with every feedback iteration.

Lower costs

Developers need to go through extensive training to build a particular solution. No-code lowers the cost by reducing developer dependencies.

More Autonomy

Faster turn-around times, lower costs, and dependencies give more room to take risks and play around with different prototypes to test it. The opportunity to have more options gives more autonomy to launch a better solution in the market.

Provide an enhanced customer experience

No code revolution has ushered a new decade for Customer experience. The freedom from dependencies of code-development or backend software hassles has opened our minds to re-imagine the experiences for our end-users and customers.

Targeting your user base, with better experiences supercharges sales and builds a quality pipeline and in turn, generates revenue for the business.

Marketer’s tech stack

For a marketer, the first interface for customer experience is the website. The website is the focal point to build customer experience. Website platforms are plated with personalization and AI to give marketers the subtle customer preferences once landed on their webpages.

CX also depends on the Checkout process from your website. How easy it is to buy on the platform? Was the shopping experience on your platform intuitive making the customer purchase more products?

The data from all these customer interactions need to be funneled into the sales pipeline and the CRM tools, thus building a returning audience and converting new purchases.

The below image from Webflow describes the complete 2020 marketer’s stack for enhanced customer experience. It essentially consists of 5 layers.

  1. Personalization and AI: These occupy the top tier gathering all data necessary to make personalization decisions.
  2. Experience and Commerce: This is where the brand can impress the customer by providing a smooth buying experience.
  3. Lifecycle: These tools ensure that if the customer is seeking information, they get it through the right channels. Zendesk has redefined customer service, Iterable integrates this across multiple platforms and Active Campaign facilitates marketing automation retargeting this customer group for any new announcements and updates
  4. Data: This is the backend that captures the customer data and supports appropriate data management.
  5. Automation: The captured data, can then be analyzed, churned, and mined to make more meaningful experiences for the customer when they land on your webpage.

No-code revolution is here to stay and revolutionize the way we work. Its the belief of reducing technological barriers and enhancing the experience of not just your customers but also your builder, marketers, and designers. Anyone with an idea today can build a business and the No-code revolution celebrates that concept and idea.

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