Social media is a great way to create buzz around a new product or business idea. When you want to launch the best online business possible, you need to incorporate social media into the mix.
There are a variety of platforms that you’ll need to use, too, including:
Each platform has its own benefits and drawbacks, but these are the world’s most used and powerful platforms. You can reach billions of people on these platforms, and this can really help jumpstart your business.
Create accounts on each site, picking the right platform to begin on.
Once you’ve done this, and created a website, you’ll want to start with a tactic that works very well: teaser campaigns.
Note: Make sure to start building your mailing list, allowing you to alert everyone interested in your new business when it’s officially up and running. You should always be building your list to create one of the best converting marketing channels available.
1. Create a Teaser Campaign
Teaser campaigns are a great way to generate buzz, and this means getting the word out about a new business or product that you plan on launching. Musicians are great for creating these campaigns, and this is sometimes very extravagant.
Imagine being a company in Chicago, a massive city that has a lot of buzz.
Your teaser campaign, hopefully sent to news outlets, includes you hinting of a new, big business that is going to launch. You hide clues all around the city, and the next thing you know, your business-to-be is picked up by media outlets.
Everyone is buzzing about this mysterious business.
Of course, this works very well with larger businesses and product launches, but it’s still great to create a teaser campaign for unknown businesses, too.
2. Create Your Own Hashtag
Create a hashtag for your business, and include it in every Instagram and Twitter post you create. If you start leaving comments with hashtags on strategic accounts, you may just create a new hashtag craze.
A lot of online success stories include hashtags that were created to market a business or product that was just coming to fruition.
3. Create Countdowns with Prizes
Countdowns generate buzz, and free prizes are going to generate buzz, too. You want to build excitement about your business, and both of these methods work well together. You can create your own countdown graphics, asking users to share the countdown with their followers.
It’s a mystery, and adding a prize into the mix makes the mystery even more exciting.
Offer a free product, service or gift basket to generate buzz. Once you gain traction, you’ll find that it’s a lot easier to get people interested in your business than you thought.
4. Post Consistently
Consistency is the key to success, and social media requires you to post engaging content. You want to be active and consistent across social channels, and you also want to post regularly. There are right and wrong times to post, too – depending on your audience.
Keep your content stream constant, using Buffer or a similar social media management platform to help.
Add images, post videos and create your own hashtag to keep the buzz going.
Social media takes a lot of work and effort, but given enough time and attention, you may be able to launch your online business with greater ease thanks to these free platforms.