Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform. Nowadays, online shoppers are very skeptic and do a lot of online research before buying something from a brand they haven’t previously heard of. As a business owner, it’s not enough to simply place your product on the market. You must build trust with your audience as well.
Keep in mind that social media can have an enormous impact on the success of your business. Because of this, it’s important to constantly come up with new ways to promote your products and services on these platforms. If you do a generic marketing strategy, consumers will likely ignore your posts and just keep scrolling past them.
However, a clever way to promote your business is to start turning reviews into social media posts. Know that nearly all of your potential customers will read online reviews in order to determine the quality of your products and services. So, why not bring the reviews to them? Here are some of the ways you can use reviews to promote your business on social media.
Find a Good Review
Your first step is to find an online review that promotes your products and services. You can experience a tremendous amount of business growth by using reviews to your advantage, so be careful with the ones you select. Just because someone gave you five stars and wrote one or two sentences saying how what your business offers is great doesn’t mean that you should turn that review into a social media post. Keep in mind not to edit any reviews, but just to use it as it is written. You can add the name of the customer who wrote the review to make it more authentic. In fact, you can even include a photo of this person. Nevertheless, it’s important to ask for their permission before doing this.
Highlight the Best Part
Once you determine which review you’re going to share on social media, you’ll have to decide which part you’re going to highlight as well. Obviously, it would be a bad idea to simply post a link to the review since most people would never bother clicking on something like that. Instead of doing something generic, you can highlight the best part of the review. Make sure that this excerpt promotes your business and the products/services you provide. By giving them something exciting to read, consumers are more likely to become interested in your company.
Include an Image
No matter how beautifully written a certain review is you still need to include an image of the products or services you provide to go along with it. For example, let’s say that you’re selling watches and you’ve noticed one of the best watch reviews you had ever seen for a product you’re selling. If you don’t include an image to go along with that review, consumers likely won’t be interested in the product because they haven’t seen what it looks like. And before you know it, they will scroll down and forget about your post. However, if you include an image and a consumer likes both how the product looks and how it’s described, it might lead to a sale.
Even if your business is doing incredibly well and you constantly keep getting great reviews, you shouldn’t share them too often. In order to keep consumers interested in your brand you will still need to keep posting interesting content as well. Write a few blog posts, share some tips and tricks, and sometimes offer exclusive offers. Doing all of this will help you keep things interesting on social media.