When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is. Here is a look at some of these ideas.

1) Create a social media plan, with set roles, duties & assignments: No matter how big your company is, you need a social media plan. There are many types of social media plans available, but you will need to find one that best suits your needs. However, each plan should absolutely have some set components, including:

  • What you hope to achieve by your social media use.
  • Who is responsible for managing your social media.
  • How you will respond to comments/outreach and what the workflow will look like when a customer has a concern that needs to be addressed.
  • What types of content you will use and on what platform.

Remember, the goal of a social media plan is to set up a structure for management and content. It should make your life easier, and make social media more manageable.

2) Invest in paid options: There are a variety of paid social media options that can help you scale up your social media presence. For example, many social media management platforms, like Hootsuite or Buffer, can help you manage your social media presence across multiple platforms and accounts. There are also many legitimate companies, like Stormviews, that can help you earn real YouTube subscribers, views, and likes. In many cases, these paid options can be critically important in helping you generate the momentum you need to get your social media efforts off of the ground and into a different level.

3) Give staff the time and the resources they need: If you charge an unpaid intern with your social media management and content creation, your plan will fail. This means that you have to give staff the time and resources they need in order to properly execute your social media plan. That includes paid time to manage social media and that you remove other responsibilities to allow social media to get the proper time. It may also mean that you pay for resources and training.

4) Create reasonable expectations: Remember, you cannot expect to launch a social media platform, immediately gain a million likes, and have an active, robust presence across ten platforms. That’s simply not how social media works. Instead, decide which platform is most important for you. Set reasonable expectations about how many likes you want to get on each post and how many total likes you want on the page. From there, strive to hit your goal. When you do, celebrate – and make a new goal. When you feel like you have mastered that network, find another one, and scale up slowly.

Remember, scaling up your social media efforts is, by definition, a process that takes the investment of time, money, and other resources. Move slowly and deliberately, and create a plan that works for you and your business.