Content Marketing

How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.   Do you struggle to find time to create fresh content for your website or blog?  One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply … Continued

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.  

One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.

1_97rO00W0PFXG7zL-5AiijQ
Source: TopRank Marketing

Pay special attention to the content you published some time ago. Is some of this content out of date? If so, update it, and simply republish it again as an updated post. It’s important to update older content to make sure it continues to be relevant to your readers.

Get into the habit of creating each new piece of content with repurposing in mind. Read How To Create Six Unique Social Shares From Just One Piece of Content for some ideas on how to do this.

By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

Here’s to your social media success!

Previous

Storytelling strategies for a B2B Marketer

Back to Content Marketing