In case you thought getting your marketing agency off the ground was difficult, you’re about to find out just how challenging it is to grow it. Although it will be very rewarding if you succeed, you won’t be able to take your agency to the next level without a solid strategy. Knowing exactly what you should focus on will help ensure your organization expands and becomes more successful over time.
Improve Your Client Onboarding Process
One of the most important things you can do to grow your marketing agency is to increase client retention. Ideally, you should have a strong and long-lasting relationship with each of your clients. In order to gain someone’s trust quickly you’ll need to make a good first impression. Of course, you can do this by improving your onboarding process. Keep in mind that you should demonstrate to every new client exactly how you can help them and why they don’t need to look for a different marketing agency.
Improve Your Social Media Presence
As a marketing agency, you should know just how important having a strong social media presence. Apart from setting up a Facebook, Twitter, and Instagram profile, you should be on LinkedIn as well. Take a look at what your competitors are posting on their social media to get an idea of what your potential online following would like. It’s a good idea to make Facebook ads to start gaining followers. For a modest price, you’ll soon have a lot of people checking out what you’re publishing on your Facebook page.
Publish Quality Content
This is one of the best and cheapest ways to grow your marketing agency. Make sure you set up a company website and create a blog section where you will post quality and useful articles. Publish your blog posts on every social media account you have. Note that you’ll have to work hard in order to get new clients. Your audience wants to learn more about you before they commit to hiring you. They need to know you and your team are knowledgeable in your area of expertise. Once they start following your free advice it’s only a matter of time they start paying for your services. Aside from making blog posts it is also recommended you start a YouTube channel and publish short videos every few days.
In order to get higher rankings on Google it’s essential you learn more about search engine optimization (SEO) before you start to write articles. SEO will help your agency in the long run by giving you more exposure and helping you get organic search traffic that you can turn into your clients.
Implement an ERP System
Implementing an enterprise resource planning (ERP) system will boost your employees’ efficiency and productivity. In case you want to take your organization to the next level, this enterprise software will help you do it. With this system, everyone at your agency will store their data in a single location with advanced security. On top of that, the software product will make it easier for you to collect and analyze that data.
Make sure you and some of your best employees attend marketing events in your area for the purpose of networking. Get to know some of your local industry leaders and ask for their advice. Talk with other marketing experts and see whether they would be interested in collaborating with your agency on certain projects. Collaborating is a good way to get introduced to a whole new audience. Of course, you should network at other events as well. Whenever you meet an entrepreneur make sure you ask them about their current marketing strategies and give quality advice. If they like what they hear they might hire you.