When Instagram came into the social media industry, the first impression it had was a fun app for adolescents and kids. A few years down the line, it has become one of the most effective social media platforms and has had a significant impact on the online marketing sector. Several ventures and individuals have invested significantly in Instagram as a marketing, networking, audience building, and selling tool. It has a huge following of over 300 million members and has become one of the most popular social networking platforms in the world. 1.6 billion Likes ad 60 million images are shared every day.
Social media marketing requires you to engage your followers regularly while monitoring the number of new followers. Posing engaging, original, and exciting content will satisfy the first objective. For your brand to begin growing, you’ll need to do specific things in order to increase the number of followers. Below are some tips.
Use the right hashtags.
Photos are one of the primary things shared on Instagram. Hashtagging new and interesting content is essential when growing your following. Hashtagging makes it easy for people to find your content and photos by searching for specific terms. It makes you unique. The first thing to do is to choose a suitable hashtag for the photos you are posting. Just like in social media sites, including Twitter, some hashtags are popular than others. Using the most used hashtags will enable you to reach more users.
One of the essential things users fail to do is to include hashtags in their stories. Hashtagging in posts may be straightforward, but using hashtags in your stories allows you to reach a wide pool of users who follow a specific hashtag. Using hashtags in posts is one thing, and using them in stories has an entirely different impact. You can hashtag directly in your captions for a chance to be featured in a hashtag story. Another option is using hashtag stickers. You get to reach people who follow the hashtag and those checking it out.
Post your content at the right time
Another effective way of gaining more followers is targeting the right audience. One of the main ways you can achieve this is by engaging with your competitor’s audience. This gives you a chance to sell your brand and content. The primary reason why you have to keep an eye on your competitors’ Instagram accounts is to attract a following that has already shown interest in a particular type of content. Since they have demonstrated a certain level of interest in your products, you can easily engage with them.
There are three main ways to engage with users.
– Comment on a photo
– Like a photo
– Follow a user
Pay for sponsored posts and product reviews.
This is a way to expose your brand to a much larger audience. There are a few ways you can achieve this. Optimizing your posts to your account may be effective, but if you really want to create a significant impact in your target market, you need to incorporate the available influencer marketing tools. This method, unlike the rest, may cost you.
You need to search for giant brans in your niche and use Webstagram to find close hashtags, accounts that feature the hashtag, and related keywords. Another way is to find the best place to buy instagram followers. You don’t need market influencers with a massive following but those with a high engagement rate. This is one of the fastest ways to achieve your targets.