If you thought the coronavirus pandemic would have little or no impact on how you conduct your eCommerce business, you will by now have realized that this is not the case. Very few, if any, industries have remained untouched by the spread of the virus and the shutdowns that aim to curb it.
While some businesses have seen an increase in demand, others have begun to consult their bank balances to see how long they can stay up and running without a lot of turnover.
The prevailing trends
There has been a considerable increase in demand for online shopping. However, this does not cover all products and services. Some niches are under enormous pressure just to stay open. Those that sell essential goods like groceries, baby supplies, and educational products have seen a surge in sales as more people become reluctant to leave the confines of their homes.
Many eCommerce stores have found ways to diversify their product offerings, thereby securing additional turnover. Others are struggling because shipment companies are prioritizing deliveries of essential goods, delaying the delivery of non-essentials by up to a month.
The challenge to those eCommerce businesses with increased demand is limited, if not decreased, supply. The worldwide spread of coronavirus has placed a severe strain on supply chains in various industries.
Adapting eCommerce to prevailing trends
The shift toward dealing with a market that is shopping from home has two crucial implications. First, you need to make sure that your product or service is fulfilling a need they now have because they are confined to their houses. Second, you need to revise your approach to make sure that you are not only reaching them but making them want to buy your product or service.
Times are different for jewelry sales now, but memorial jewelry by Memorials.com has seen a sharp increase in demand. It attributes this to a successful online and social media campaign that has made the products more accessible to potential clients.
Social media is more relevant now than it ever has been. You can use it for a variety of purposes. Among them is conducting a customer needs analysis to make sure your product or service meets their requirements and expectations.
You can also attract customers by offering them loyalty rewards points or a freebie for spending over a certain amount. With a little research, you can find new sales channels or a diversified target market.
What you should be doing right now
Gathering data from clients
Your website and social media platforms should request visitors to leave their email address or contact number before they leave. Capturing these leads allow you to send out newsletters and marketing materials to them. They also allow you to study the demographic of your clients so that you can direct future advertising directly at them.
Keep your approach customer-oriented
More than ever, the personal touch is necessary when dealing with clients. People are anxious about the future, and they want to know that those around them care what they want and need. By offering outstanding customer service, you will meet that need.
Keep your website updated
Make sure that your product pages are up to date and easily accessible from social media platforms so that site visitors can learn more about them. Ensure that the ordering and paying processes are running smoothly and make the customer experience rewarding.
When the economy reopens gradually, you need to be prepared for an uptick in sales. As people emerge from the shutdowns and employment figures begin to normalize, disposable incomes will increase. You need to be ready to take advantage of that by being prepared to meet surging demand.