Marketing Insights

How Social Media Helps in Building Brand Credibility

One of the most effective methods of highlighting your goods and services to potential clients is through online marketing.

Social media has taken the world by storm, with billions of people using it on a regular basis. Whether it’s for communication, entertainment, shopping or information, going online has become a normal part of everyday life. 

The business world has recognized the increasing influence of these platforms, with more and more companies using them to grow their reputation. Some of the ways that social media helps in building brand credibility include: 

Growing your customer base 

One of the most effective methods of highlighting your goods and services to potential clients is through online marketing. Using different platforms, such as search engines and social media, greatly enhances the number of people you can reach. Online marketing is also significantly cheaper than other traditional marketing options, such as billboards and TV advertising. 

Enhancing accessibility 

Customers can determine aspects such as trustworthiness and reliability in a business by how easy it is to contact them. Avenues such as emails and helplines need to be backed with alternatives such as instant messages and online posts. These additional methods of communication highlight the willingness of a business to interact with its clientele. 

Individuals looking for a faster response can choose to address their query through a company’s inbox rather than sending an email. Live streaming sessions are a great way to promote immediate interaction with existing and potential customers. Social media posts based on a particular product or service give people the chance to address the questions and issues the customers have.

Providing current information 

A highly attractive element of social media is a straightforward means of communication available. The feature ensures that providing the information is available with a single click of a button. As such, companies can ensure their customers are kept abreast of any upcoming or ongoing changes to the business or its products. 

Using social media to communicate fresh news can reduce any redundancy involved in the process. Instead of repeatedly sending the same message to numerous people one at a time, a short abstract can be posted on your choice of platforms. A link to additional information can also be added for the customers.  

Portraying transparency 

Unlike other online alternatives, social media enables customers to engage with one another because of its interactive nature. Comments and posts featured on these pages can be seen and replied to by everyone. 

Clients can openly share their opinions and experiences in relation to a business if they want to address an issue publicly. The company can also choose to respond in a similar fashion, allowing the audience an in-depth look into their business. Such transparency can build up trust in the people who witness it. 

Developing a connection 

Social media allows businesses to keep in constant touch with their customers through various means. Companies can be contacted in multiple ways, including directly on their pages or being tagged on another post. 

They can also initiate various interactive projects such as competitions and social live streams, which allow people to participate in different activities. 

The capacity for such interaction allows a business to build a connection between them and their customers. By simply posting content regularly, a business can ensure that followers take note of their presence and keep them in mind for a particular need. 

Previous

The Importance of Email Marketing

Back to Marketing Insights
Next

The Ikea effect: An audience centric Marketing tactic