It’s time to look at social media beyond being a way to connect with people and see it for what it can really do for your business. Used correctly, social media can generate more business for you than any other marketing channel, so you can’t afford to take it lightly.
Most business owners trying to create an online presence for their companies have heard about SEO and how valuable it is. It’s necessary to get your business ranked high up in the search engine results. However, don’t view SEO in isolation. Integrated into social media, it becomes powerful.
Improve your SEO utilizing social media using these techniques:
Make the link
As mentioned previously, you need to view SEO and social media as being integrated, as this is how they are meant to work. The Google algorithm favors this approach, especially when you use link-building as a tactic. But whereas it recognized any links in the past, the algorithm has now become selective enough to evaluate the quality of the links.
The algorithm prioritizes links on social media platforms, which is why you should use yours to link to your website. The evidence of the algorithm’s preference can often be seen in search results, where a Facebook page might rank higher than the site itself. Link all your social media profiles to your website and include a link in your posts at regular intervals.
Gain a following
On social media, more followers allow you to gain access to a broader base of potential customers. However, it’s not as easy as having a social media account. You also need to post thought-provoking, relevant content without constantly pushing your product too hard.
The best SEO companies around the world will tell you that using SEO correctly in your social media posts will grow your following. To make the most of this, you should rely on the Trustworthy SEO Company, which ranks SEO companies in different areas according to their performance.
Include SEO keywords
Knowing which SEO keywords to use is a challenge for novices. It takes plenty of research to stay on top of a continuously evolving market and ensure you’re using keywords that will attract potential customers. There are analytical tools you can use, but sometimes determining the keywords might be best left to the professionals.
Use the relevant keywords in your social media posts by incorporating them into the written text. Another way of using SEO keywords on social media is by including them as hashtags in your posts on platforms such as Instagram and Twitter.
Building up local SEO using social media is another way to raise your online profile. Take advantage of Google’s business listing service, and make sure you include links to your social media pages and website on it. Link Google Maps with your location to your Facebook page.
Make several mentions of the city or state you’re operating from to get high search results for local users. Ask users to leave reviews on your Google page as the algorithm also prioritizes favorable, organic reviews from clients.
Place posts wisely
Most social media platforms have privacy settings, which can limit your visibility. Find out about turning them off so that more people can find your pages. One platform that has no such limitations is Pinterest, so consider using it.
Don’t approach posting with a one-size-fits-all mentality. Customize your posts according to the trends on different platforms. A Tweet and a Facebook post serve different purposes; therefore, they cannot be the same even though they’re meant to communicate a similar message.