An SEO strategy involves outlining, planning and executing steps that will result in better search engine rankings. Having a solid search marketing plan is important because this helps you stay on track when producing content for your website or your client’s site. Also, a good strategy will allow you to maximize the opportunity to obtain traffic from Google and other major search engines.
If you’re coming up with an SEO strategy for your business, you’ll need to use the right tools.
Free or paid, your SEO platforms need to have the following crucial features:
- Offer notifications and data concerning the success and overall health of your website
- Uncover areas of opportunity that will help boost your online visibility
- Identify issues or weaknesses that stop your website from ranking in the search engine results pages (SERPs)
- Suggest solutions or recommendations that you can include in your overall digital marketing strategy
Consider using these awesome tools for your SEO plans:
- Google Analytics
- Advanced Web Ranking
- Google Keyword Planner
- Rank Math
- Ahrefs’ Backlink Checker
- Google Mobile-Friendly Test Tool
- Authority Labs
This free resource is highly indispensable for a lot of users, including digital marketers and entrepreneurs who are serious about SEO. Google Analytics provides useful information, such as location demographics, sources of traffic, bounce rate and the number of site visits.
The detailed information from this platform will help online marketers tweak their strategy to find out what works and what needs improvement. If you’re doing content marketing and SEO for a law office, for instance, you can use Google Analytics to tailor your legal-related blog posts to better appeal to their target market.
This competitor research and rank tracking tool has been around since 2002. It’s well-known for accommodating a large volume of keywords and the accuracy of the data it provides to users. This makes Advanced Web Ranking suitable for in-house SEO specialists and online marketing agencies. Small businesses, however, have the option to use this platform to improve their site.
Advanced Web Ranking allows you to do the following:
- Analyze your competitors by taking a look at their estimated visits and market share
- Track local results at both the city and country level for mobile and desktop devices
- Send white-label reports featuring the logo of your agency (tip: you can even host these reports on your website)
- Obtain rankings on a variety of search engines, including YouTube, Baidu, Amazon and Yandex
Prices start at $49 per month, though you can sign up for a fully-featured 30-day free trial to see if this SEO tool is ideal for your business. Signing up for a yearly subscription allows you to enjoy a 10 percent discount on the cost.
Given the number of features it has, you should consider buying a plan, especially if you’re a digital marketer offering SEO services for accounting firms and other specialized businesses.
This free platform serves as Google’s keyword research tool. Google Keyword Planner provides users with two options to get started.
First, you can obtain search volume and forecasts. This option enables you to look at search volume along with other historical metrics for your keywords. You can also use this to forecast how these search terms might perform in the future.
Second, you can obtain keyword ideas to help you reach potential customers who may want to buy your product or service.
This WordPress SEO plugin assists with technical and on-page SEO. This tool can discover and fix dead links on your website, redirect URLs, add structured data markup and add meta descriptions, titles and other meta tags to your pages and posts.
This handy SEO platform displays the top 100 backlinks to any web page or website. You’ll find valuable information for your search marketing efforts, including Ahrefs’ proprietary URL Rating (UR) and Domain Rating (DR) scores, the total number of referring domains and backlinks, the most common anchor texts and most linked pages.
Your website needs to be mobile-friendly, as Google takes into account mobile page loading time as a metric when determining the search ranking of your site. The search engine giant has a free mobile-friendly test tool, which you can use to find out if you’ve optimized your website properly for tablets, smartphones and other mobile devices.
Using this free tool is simple: just type in the URL of your website. The online platform will then generate results telling you if your site is mobile-friendly.
This handy tool also provides suggestions to make your site mobile-friendly. The Page Loading Info feature, for example, tells you if the search engine giant can properly access the website resources on a specific page.
When growing search traffic for a website, some digital marketers default to building new backlinks, producing top-quality content and so on. Not many, however, take the time to look at the status of old blog posts and web pages.
This is where the ClickFlow Content Decay Tool comes into play. This online platform will display old pages on your website that aren’t performing well. You can then mark these outdated posts as candidates for a content update.
This tool is simple to use. First, link the Content Decay Tool to your Google Search Console. After ClickFlow completes importing your data, you’ll find a report that displays the web pages on your site that have lost the most search traffic for 12 months.
Then, you can update the old and non-performing posts to win back lost traffic. A few of the things you could do include removing outdated references, adding examples to make the blog more comprehensive and expanding the other sections of the post.
You can sign up for the trial version of ClickFlow for as little as a dollar. Its starter plan begins at $109 per month. Upgrading to a paid account allows you to measure your content updates. This SEO tool will also show you the impact your updates have on your rankings and traffic, on a page-by-page basis.
This unique, all-in-one platform has all the standard features, including keyword research, competitor analysis and rank tracking. Morningscore uses gamification together with SEO guidance to assist you in prioritizing the most vital tasks for your SEO.
This SEO tool focuses on connecting a business with SEO — which is perfect for digital marketing agencies.
A few of the excellent features you should try at least once are:
- Manual Backlink Checker – Get your newly built backlinks crawled by using this feature. This is excellent for client reporting.
- SEO Audit – Morningscore presents you only the most vital metrics minus the extra bloat
- SEO Missions – Think of this feature as the “Trello of SEO.” You can manage your campaigns directly using this platform.
This handy SEO tool allows you to check how your website appears to a search engine. BROWSEO strips your web pages of any styling and displays their underlying structure. This helps you determine if the search engine bot is having trouble accessing the vital contents of your website.
Another cool feature of this free SEO platform is the SERP preview. This displays a preview of how your website will show up in the search results. Here, you can check if you’ve sufficiently optimized your meta descriptions and titles — and make changes as necessary.
This paid SERP monitoring and rank tracking tool lets you track results by postal code, city or country. Authority Labs will display your whole keywords, the search volume and the rank positions.
What’s more, this SEO tool will help you track the search rankings of your competitor. Learning about your competitor’s best keywords and highest rankings will enable you to battle them for the number one spot on the first page.
The subscription plans for Authority Labs start at $49 per month. You can, however, try a no-catch, 14-day free trial to see if this SEO platform meets your digital marketing needs.
This free SEO audit tool will display valuable on-page metrics, such as page speed, mobile responsiveness and keyword usage. What’s more, SEOptimer provides off-page metrics like Domain Authority and backlink profile.
Once the platform finishes the audit process, it will grade your website from A+ to F and give you suggestions for improvement.
This search analysis tool comes with a ton of features, including domain research, SERP checker, PPC research and SEO research. Using Spyfu will enable you to search any domain you want and determine every place where the domain shows up on Google.
The online platform is incredibly handy when you’re conducting keyword research. Take this scenario as an example: let’s say your client wants your digital marketing agency to determine the keywords their competition is ranking for to produce ideas for new blog posts.
When using this SEO tool, simply input the domain of your client and compare it with the domain of their competitor. This lets you see the search terms your client isn’t ranking for but that their competition is in both paid and organic searches.
These 12 free and paid tools will help you craft and implement an excellent SEO strategy. Use these online platforms wisely, so you can achieve high search rankings for your clients (or your business) this 2021.