SEO and content marketing seem to be very distant from each other, but they do have something in common. The best possible content on the web must conform to SEO standards. Let’s look at this connection from a different angle. The proper usage of SEO and content can be quite profitable because it will help … Continued
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Show this post to your colleague who likes to send GIFs with cats and herring pie recipes to a corporate chat. 01. Remember What Is the Chat For Hint: For work! What are the most common team chat aims? To record somebody’s responsibility or share news for lots of people or quickly ask for advice. Non-target team chat … Continued
Instagram Guides are a brand new feature and content type launched on Instagram in 2020. When they were first launched a few months ago, Guides were available for particular accounts and organisations providing information and resources about Covid-19. But with the latest updates, Guides have become a novel feature that marketers, social media managers and … Continued
Finally, we have reached 2021. When the world first shut down last March, organizations had to adopt new methods to maintain sales and market share. Marketing departments, brand managers, and even corporate officers implemented new processes, many of which focused on public relations and social media and will continue in 2021. Corporate and social communications … Continued
With the legalization and subsequent boom of sports betting in New Jersey, a new industry – and with it burgeoning opportunities – emerged. To rise above the countless other companies entering the market, 3E Public Relations (PR) initiated a unique media relations program that has seen its client, Copenhagen-based Better Collective, rise in organic search … Continued
Building a loyal social media audience takes time, and gaining followers is the first step. Meaningful engagement from the right audience is the ultimate goal. Brands resort to several online and offline channels to grow their audience, and amidst that, QR codes stand out from the crowd. As an effective cross channel tool, QR codes … Continued
At some point in life, many people experience a struggle to be confident in who they are and the direction they are headed. Who hasn’t wondered if they were doing the right things and putting the right message out into the world? Having a wise and compassionate counselor or friend can help with navigating through … Continued
Despite the unprecedented crackdown social media companies are undergoing in the wake of the recent attack on the U.S. Capitol, social media is here to stay. We hope 2021 will bring better control over the content on social media, but its popularity will remain, making it a necessary part of your overall marketing strategy. We … Continued
In today’s fast-paced, tech-savvy society, it’s almost impossible to think of a life without a smartphone that allows you to stay connected with the world 24×7.
Facebook’s ad platform is driven by intelligent algorithms that can deliver highly profitable ad results. Facebook has a ton of native data that it draws on readily to help your ad campaigns get off to a strong start and deliver the results you need. But there are things you can do right now to accelerate … Continued
Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google? Below I go into a comparison between the two platforms to help you decide which is the better … Continued
As social media marketing emerged as a foothold in digital marketing, the persistent question that all brands have had to ask themselves is: what channels are worth investing in? Picking the wrong emerging social media channels means a waste of time and investment– but early investment in the right channel can mean explosive growth and … Continued
We are all familiar with assembling furniture from Ikea. They are famous for their modern designs, eco-friendly products, low prices, and flat furniture packaging. But there is also a psychological reason behind Ikea’s iconic success, it’s the feeling of a sense of accomplishment after the 1000 pieces of furniture are put together by you to … Continued
Two words: pay attention. And now, some more words. Make It Meaningful One prominent shift we saw this year across all communication avenues was the rise of compassionate marketing. Across the board, companies moved away from trying to be funny or cute or edgy, and toward being honest, transparent, and supportive. As an e-commerce business, … Continued
2020! This year is the year that challenged all of us. In the midst of a presidential election, a raging pandemic, and a country divided, many industries had to adapt quickly and change their go-to-market strategies without much warning at all. Some of our favorite businesses have made it through so far. Others haven’t fared … Continued
Email marketing?! We’re kidding, right? You might be surprised at our answer: a resounding, “NO!” Email marketing is a classic, but also very powerful way to grow your business. Today we present to a few best practices that will go a long way in creating a successful campaign. It’s a platform that has yet to … Continued
The art of social media marketing for events is generating FOMO. Your goal as a social media marketer is to make sure that your target audience either experiences your event or wishes they could experience it. FOMO, or fear of missing out, is the unofficial metric for a successful event social media presence. So how … Continued
In 2020, most brands are used to the rapid distribution of social media and digital news as well as the concept of virality. They understand that putting the wrong
Before you spend time writing new content for SEO, update your older content that is not performing as well and that has dropped off on Google organic rankings. Writing new content is hard and time-consuming before it gets a foothold organically.
Below are some key themes from the show which can be good tips to revitalize your social media strategy.