How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience.  Not all social media is created equal. Different platforms attract different audiences. It’s important, especially if your resources are limited, that you’re focusing your social media … Continued

Online Customer Retention Tips to Win Back Lost Customers

Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is
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Is Your Brand Ready for a Crisis? These Eight Steps Will Help

No matter how close the needle is to E on my gas gauge, I refuse to pull into an Exxon station. The reason? I vividly remember the Exxon Valdez disaster. The second-largest manmade oil spill happened in 1989 and I still won’t buy Exxon gas. It’s a blemish (figuratively and literally) that I won’t get … Continued

Why Instagram Marketing is Key to Ecommerce Success

Entrepreneurs and business owners love Instagram. Why? The platform boasts 1 billion monthly active users, with 90% of them following a business account. It’s slowly moving from a photo app to a tool that businesses, both big and small, can use to promote their services and products. What’s more? When used for ecommerce marketing, Instagram … Continued

Guide to Social Media Crisis Communications

The adoption of social media by people of all ages has created both crisis communications opportunities and challenges for organizations. Social media can be a beneficial tool for controlling a crisis and communicating with customers and employees in real-time. On the flip side, the rapid spread of messages via social media makes organizations more vulnerable … Continued

Dealing with Rejection | Marketing Therapy Blog Series

One of the most common rejections that advertisers experience is from Facebook Ads Manager. The platform is a powerful tool – we find it much more robust than boosting posts. However, in response to backlash regarding potentially discriminatory ads, tracking, and other alleged abuses, Ads Manager has set increasingly stronger boundaries for advertisers. Many of these are good and we believe all are well-intentioned, but they can still be frustrating.

Social Media Trends for 2021

Social media is arguably the best thing to happen to humankind since the invention of the telephone. It has wormed its way into every aspect of our lives, from how we communicate to the way we shop and consume content. Thanks to the influence that social media wields, more and more businesses leverage the channel … Continued

Guide to Social Media Advertising

If you wish to reach and engage a highly targeted audience in the blink of an eye, then social media advertising prowess is a must-have in your modern marketing mix. Organic reach is diminishing on nearly every major social media platform. To continue leveraging the power of social media for your brand, running ads may … Continued

How to Follow Topics on Twitter

Welcome to this week’s quick social media tip. This week I want to show you how to follow topics on Twitter. Following a Topic allows you to stay informed on what’s happening and see more relevant content about that topic. Here’s how to follow topics on Twitter From your Home timeline While scrolling through your Home … Continued

How To Create Recurring Content

Welcome to this week’s social media quick tip.  This week I want to show you how to create a recurring content feature.  What is recurring blog content? Recurring content is consistent content published on a regular schedule using a define structure. This content has the ability to form hooks that keep readers interested in coming back … Continued

Four Ways Social Media has Changed Over the Past Year

The past year has changed the tone of social media and how we all interact with it. Social media amplifies our voices while keeping a record of our actions, adding to the pressure of when and how to post. Brands need to recognize the changes in consumer behavior and social media and make the necessary … Continued

How To Change Fonts on Instagram

Unusual custom fonts can help you stand out from the Instagram crowd and attract new followers to your page. The official Instagram app or its web version don’t allow you to choose a custom font and change the default one; the only exception is Instagram stories. However, if you read this article till the end, … Continued

Five Reasons Why Public Relations is Critical in 2021

The Public Relations Society of America (PRSA) states that, “at its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.” These core principles are standard public relations practices. With functions such as media relations, crisis … Continued

Top Ways For Businesses And Brands To Boost Their Instagram Reach

Like all other facets of life, social media has had quite an impact on businesses and brands. From local enterprises to international business corporations, social media tools  have helped increase brand awareness and have enabled these businesses to create a niche audience for themselves. You can successfully market your business without hard sales pitches and … Continued

Nobody Likes Me | Marketing Therapy Blog Series

So far, in our Marketing Therapy blog series, we’ve addressed why a company might need a little marketing therapy and what to do if you are having an identity crisis. Those two topics set the stage for us to pull up a chair and address some very common difficulties that companies experience in the world … Continued

Trust Issues | Marketing Therapy Blog Series

Billy Joel sang about it, “I’ve lived long enough to have learned: The closer you get to the fire, the more you get burned.” It’s so simple to talk about, but tough to build. Great relationships are built on it. Many have been destroyed by a lack of it.  The word of the day for … Continued