Mobile usage has increased by over 40% within the last decade. Last year, more than 36 million people in the U.S accessed the internet via their mobile devices. By 2022, the number of mobile online users is expected to be around 52.3 million in the United States alone. These statistics reveal to us why it is important to have an online presence in today’s digital world.
When making a site, it is advisable to optimize it for mobile use. Some programmers scale down the desktop web version of web pages to make them responsive. This strategy has proven to be mediocre as some website features are specific to PC users.
If you want to make a mobile-friendly site, you have to do it right. Below is a list of some of the best practices to adopt when developing mobile websites.
Ensure That Visitors Can Get In Touch Effortlessly
The majority of web users prefer sites that offer quick and simple access to information. You should arrange your information in a manner that allows your web visitors to get their desired info without too much hassle. For instance, place your business contact info on the “Contact Us” page. This strategy will allow users to know where to find your phone number, physical address, email, and social media links without having to look around the entire website.
Provide Users with the Option of Going to the Standard Site
Web users have different preferences. Not all of them will want to view the desktop version of your website even when they are using their PCs. Some people love the simplicity of mobile sites. Therefore, you need to consider giving your visitors options to visit the standard website version. You can do this by inserting a link in the footer so that users can see it when they scroll to the bottom of the webpage. Additionally, provide the option of switching from the standard version to the mobile version.
Familiarize Yourself with Mobile Content
Most people land on websites when using search engines to find products, services, or information. Hence, you need content on your website to attract visitors. If your site lacks important or sufficient content, web users will click away from it within the first 59 seconds. Mobile content should offer precise and immediate answers to frequently asked questions. When coming up with mobile web design, you need to understand content hierarchy. The important articles, images, and videos should always come first.
Understand the Available Hardware and Software
Smartphones, tablets, and other mobile devices have different user interfaces, screen sizes, resolutions, as well as operating systems (OCs). To optimize your site correctly, ensure you know the available options. The most common operating systems among mobile web users are Symbian, Mobile Linux, Windows mobile, iOS, Android, and BlackBerry. If you don’t want to optimize your website for all mobile OSs, ensure that it is at least usable on Windows phones, Android devices, and iPhones.
Most mobile phone screens are small. Therefore, try to make the most out of the little space available on small screens. You cannot afford any errors. The menu should be well spaced out to allow for easy navigation. Use different colors, effects, and fonts to improve your sites’ usability. When uploading images on your website, ensure the pixels are suitable for mobile web users.
You can have the best content in the entire world, but nobody will want to read it if they have to struggle to see the words and images. The small screens of most mobile phones limit the size of the images, words, and pictures you can put on a mobile website. To ensure readability for your visitors, use the right spacing, fonts, and colors. The background color should contrast with the color of the text. Leave enough space between texts, paragraphs, pictures, as well as other site elements.
Use a Simple Design
A mobile site should be more straightforward than its PC version. Mobile web designers are advised to get rid of graphic elements to optimize their sites display on mobile devices. Find different ways to simplify your website’s design while maintaining its functionality. You may have to break up text over multiple pages, reorganize the layout, eliminate some images, and redo the menus.
Utilize Site Search
Websites should offer quick solutions and results. It is more cumbersome to look for info on a mobile site than on a desktop site. You can add a search bar to your mobile site to allow visitors to type in whatever they are looking for.
Limit Scrolling To One Direction
Some websites require users to scroll, left, right, up, and down to view contents. These types of sites are likely to annoy mobile web users. Set up your site to scroll in only one direction, to improve the usability and navigability of your web pages.