Identifying what makes a business stand out is the key to knowing how to effectively market that business on social media. However, finding what sets a business apart isn’t always a simple task. For many businesses, this requires the careful generation of a SWOT analysis. What is a SWOT? A SWOT analysis, standing for “Strengths, … Continued
The Dollar Shave Club stands out in recent advertising history as one of the most successful cases of viral social media marketing. Not only was their first major effort of video marketing on YouTube a viral success, but they were able to create it on a substantially lower budget than the industry norm. But this … Continued
In recent times our video consumption has increased tremendously. With the extra time, each one of us is motivated to achieve personal goals, develop sustainable habits, and build new skills. This market need is on an ever-increasing trend. Youtube recently surveyed its users on what they watched in the last 24 hours and the statistics … Continued
As marketers, we need to innovate our brand stories. Carousel ads are one of the ways to do just that. Its an advertising platform that can combine videos and images in the form of a slide show in a single ad. Its an alternative to otherwise static traditional. This capability was first provided by Facebook … Continued
Social media marketing is way more than posting a pretty picture and watching the likes roll in.
Today every individual carries at least one smartphone. An individual checks their mobile devices 150 times a day and 79% of them are likely to make a purchase using smartphones. Mobile marketing is present in all B2C companies, especially in Retail and eCommerce. It makes sense as the consumers who will buy these products all … Continued
Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. While the bad examples are easy to remember and continue to remain fresh in the memory of pro-players, there are some small and big game developers and publishers who’ve managed to knock the ball out of the … Continued
The importance of having a well-designed website is well established, however, a lot of medical professionals, including dentists, still undermine the positive impact that social media can have on their businesses.
Considering the amount of time, it comes as no surprise that platforms like Facebook, Twitter and Instagram are bound to shape how your brain thinks and act.
Many restaurants and food companies are still painfully slow in adopting digital marketing. You only have to pick up a local print publication to see the ad dollars that go into inefficient traditional marketing. Or a little competitive analysis on digital spend for restaurants, and food companies show that few are fully embracing digital marketing … Continued
Paragraph No other platform provides you as an advertiser with asrobust and effective demographic and behavioral targeting as Facebook. Handsdown, when it comes to reaching people based on their interests, demographics,likes, and dislikes, and behavior, Facebook is the most effective choice. No other platform provides you as an advertiser with asrobust and effective demographic and … Continued
Do Google Ads Work for Restaurants? Absolutely Google ads work. Remember this about Google – whether we’re talking about Google Ads or Google organic searches and SEO, no other marketing tactic provides your restaurant a constant stream of pre-qualified leads 24 hours a day, 7 days per week like Google. The fact that a potential … Continued
The short answer to this question is no – provided you have the ability to run Facebook ads from within the Facebook Ad Manager platform instead. Facebook Boost Posts have a specific objective and do not align with business outcomes. There are other far more effective Facebook ads to run than a Boost post. You … Continued
Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable. After playing a crucial role during the Arab Spring, an anti-government uprising in the Middle East against the oppressive regimes, … Continued
Are you clicking on Facebook and Instagram multiple times a day, usually without thinking about it? If so, you might be more addicted to social media than you realize.
Here are some of the reasons why hashtags matter on IG
After getting a business off the ground, an owner’s next priority is securing growth. Growth hacking involves quickfire experimentation across a marketing funnel aimed at rapid growth. Using a small budget, a company can target as many potential customers as possible. Breaking into a market is challenging, and it will not happen without hard work. … Continued
The idea of voting online isn’t new. Former President Bill Clinton demanded that the National Science Foundation look into the viability of online ballots back in 1999. Online voting appears as a simple and effective solution and the ongoing COVID-19 pandemic, not to mention the controversies surrounding the mail-in ballots have led to growing interest … Continued
There’s no magic formula that works overnight; you’ll need to take the time, try things out, and learn what your audience responds to.
Why should you go beyond the conventional ROI metrics of success?