Addicted to Social Media? Here is what you need to know

Communication via social media has become a societal norm over the last decade or so. For most people, social media is a quick and convenient way to stay connected to family and friends. However, for a growing percentage of users, social networking becomes an addiction with serious side effects. Psychologists estimate that between 5-10% of … Continued

Instagram Remix is here — All you need to know

Technical guide + FAQs Well, Instagram is getting too much heat in the comment section but hey, that doesn’t mean
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A Literature Review of Social Media Use by Health Care Providers

A recently published literature review aims to shed light on social media use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of healthcare professionals. A literature review conducted between March and April 2020 is the latest most up to date reviews of … Continued

20 Funny Cat Memes That Will Brighten Anyone’s Day

The ways of the “Cat meme” are as mysterious as the titular felines themselves. It is hard to know what combination of “cat in a weird pose with text printed around the photo” will appeal to audiences on a particular day. But there is something compelling enough about the arrangement to make cat memeing its own little cottage industry on the internet. Here are 20 of the best memes this industry has churned out recently.

20 Baby Yoda Memes That Have Won Our Hearts

Even though The Child’s name has been revealed to be Grogu, the internet will always know him as Baby Yoda, source of uncountable memes. Here are 20 of the best ones:

Close Friends on Instagram: How To Leverage It in Marketing Strategy

Instagram introduced the Close Friends feature back in 2018, and it was designed to help users exchange private content with a limited number of friends. The feature has been primarily used by influencers and regular users ever since. You have probably noticed that brands and businesses accounts don’t leverage the functionality that much. In this … Continued

8 Best Apps And Tools To Change Fonts on Instagram

In one of our previous articles, we have already touched on how you can change fonts on Instagram and why you should do this. In this one, we’ll cover the specific apps you can use to do exactly that. So keep on reading if you want to stand out from the crowd and draw attention … Continued

How To Use Twitter Analytics: A Simple Step-By-Step Guide For Healthcare Communicators

Twitter analytics is a simple but effective insights tool to help you analyse your Twitter activity. It’s still surprising to me how many people who are using Twitter for marketing and communications have never checked this inbuilt analytics tool. You can navigate to the platform either by visiting https://analytics.twitter.com/about or accessing it directly from your … Continued

Storytelling strategies for a B2B Marketer

Storytelling is an important part of the human race. We learn, remember and even teach through stories. The human brain specifically System 2 (a term coined by Daniel Kahneman in his book Thinking fast and slow) is wired to connect to the emotional aspect of every conversation and make decisions through it. As marketers, we … Continued

Blog strategy for sustainable content marketing success  

There is no gainsaying that content marketing is the foundation on which many brands’ marketing strategies are built. It involves
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Brand Building Strategies from Instagram

Everywhere you turn, you’ll see people hooked onto their Instagram app. Millennials love to see what others are doing and similarly want to share their own social life with the world. According to 73% of US teens, Instagram is one of the best mediums to discover new products and brands. There’s a reason so many … Continued

How To Choose The Best Social Network For Your Audience

Welcome to this week’s social media quick tip.  This week I want you to think about whether you are active on the best social network for your particular audience.  Not all social media is created equal. Different platforms attract different audiences. It’s important, especially if your resources are limited, that you’re focusing your social media … Continued

Online Customer Retention Tips to Win Back Lost Customers

Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is
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Is Your Brand Ready for a Crisis? These Eight Steps Will Help

No matter how close the needle is to E on my gas gauge, I refuse to pull into an Exxon station. The reason? I vividly remember the Exxon Valdez disaster. The second-largest manmade oil spill happened in 1989 and I still won’t buy Exxon gas. It’s a blemish (figuratively and literally) that I won’t get … Continued

Why Instagram Marketing is Key to Ecommerce Success

Entrepreneurs and business owners love Instagram. Why? The platform boasts 1 billion monthly active users, with 90% of them following a business account. It’s slowly moving from a photo app to a tool that businesses, both big and small, can use to promote their services and products. What’s more? When used for ecommerce marketing, Instagram … Continued