Andrea had been struggling to find an eyeliner and mascara set for a long time. Relentless searching on ecommerce sites and Google confused her even more. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection. After browsing through JKissa’s Instagram profile and checking out her … Continued
Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience. The main change, in accordance with Apple’s AppTrackingTransparency Framework, centers around requiring apps listed on the app store to get permission from users via an opt-in prompt to track certain personal data. … Continued
Since January 2019, The AMP Agency SEO team has been tracking the top three most searched queries, as reported by Google Trends, on a daily basis. Over this time, we noticed that national days of celebration have been popular drivers of search behavior. Some of these national days have been dedicated to food or beverages. … Continued
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies … Continued
The end of the snowy season has social media platforms whipped up into a feeding frenzy. Following the success of Clubhouse — the popular invite-only audio social app, which quickly gained steam throughout the winter and recently celebrated more than 13 million downloads — all three social media giants are piloting their own audio-only … Continued
As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with the number of programs that were paused throughout 2020 due to the pandemic, 63% of businesses report that they intend to increase their influencer spending over the next 12 months. With that … Continued
Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety.
Through channels like Facebook, Instagram, and Pinterest, non-profits can engage their followers, build a community, and even encourage more donations. The key to success, as with any marketing strategy, is to have the right plan.
Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details. So if you want to start a … Continued
Cyberbullying has become a severe challenge for both educators and parents in recent years. With youth spending more and more time online, the number of cyberbullying incidents being reported has drastically risen. The Guardian reported on a 2016 study done by NSPCC (National Society for Prevention of Cruelty to Children), which found an 88% increase … Continued
From politics and healthcare to news about global problems like climate change, social media disinformation has reached epidemic proportions and is likely to keep getting worse
Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5 million more than its number of users in 2020. Imagine how many of these … Continued
The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus pandemic, the Black Lives Matter movement, and the tumultuous political landscape in 2020 resulted in a re-evaluation of how we approach important conversations and relationships with media contacts, … Continued
Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health care professionals (HCPs) navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social … Continued
An SEO strategy involves outlining, planning and executing steps that will result in better search engine rankings. Having a solid
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Welcome to this week’s social media quick tip. This week I want to show you how to repurpose your existing content. Do you struggle to find time to create fresh content for your website or blog? One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply … Continued
As social media engagement increases, your business goodwill increases parallelly. Therefore, it is important to make an effective social media strategy to gain good engagement.
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So, you want to start a new blog? We get it – it’s fun, and you can let your creativity
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Social proof is one of the most effective signals of trust you can add to your website. It can help
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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending StoryArt, a freemium app for more creative Instagram stories. StoryArt is an Instagram story editor app that offers … Continued