How to Leverage Influencer Marketing Strategy to Drive More Conversions

Andrea had been struggling to find an eyeliner and mascara set for a long time. Relentless searching on ecommerce sites and Google confused her even more. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection. After browsing through JKissa’s Instagram profile and checking out her … Continued

iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience. The main change, in accordance with Apple’s AppTrackingTransparency Framework, centers around requiring apps listed on the app store to get permission from users via an opt-in prompt to track certain personal data. … Continued

Hey Brands – These Summer Food + Beverage Days Are Popular!

Since January 2019, The AMP Agency SEO team has been tracking the top three most searched queries, as reported by Google Trends, on a daily basis. Over this time, we noticed that national days of celebration have been popular drivers of search behavior. Some of these national days have been dedicated to food or beverages. … Continued

Channeling the Chaos of Social Media via Tools

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies … Continued

Social Media Giants Battle it Out in an Increasingly Crowded Playground

    The end of the snowy season has social media platforms whipped up into a feeding frenzy. Following the success of Clubhouse — the popular invite-only audio social app, which quickly gained steam throughout the winter and recently celebrated more than 13 million downloads — all three social media giants are piloting their own audio-only … Continued

The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support

As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with the number of programs that were paused throughout 2020 due to the pandemic, 63% of businesses report that they intend to increase their influencer spending over the next 12 months. With that … Continued

Why Taking a Break From Social Media Can Be Good For You

Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety.

How to Create a Real Estate Social Media Marketing Plan From Scratch

Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details.  So if you want to start a … Continued

How to Handle and Prevent Cyberbullying in Schools

Cyberbullying has become a severe challenge for both educators and parents in recent years. With youth spending more and more time online, the number of cyberbullying incidents being reported has drastically risen. The Guardian reported on a 2016 study done by NSPCC (National Society for Prevention of Cruelty to Children), which found an 88% increase … Continued

How To Grow Your Local Business on Instagram

Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5 million more than its number of users in 2020. Imagine how many of these … Continued

Relationships and Empathy in Influencer Marketing

The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus pandemic, the Black Lives Matter movement, and the tumultuous political landscape in 2020 resulted in a re-evaluation of how we approach important conversations and relationships with media contacts, … Continued

Enhance Your SEO Strategy by Using These 12 SEO Platforms

An SEO strategy involves outlining, planning and executing steps that will result in better search engine rankings. Having a solid
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How To Repurpose Your Digital Content

Welcome to this week’s social media quick tip.  This week I want to show you how to repurpose your existing content.   Do you struggle to find time to create fresh content for your website or blog?  One key to maintaining a steady stream of quality content is to re-purpose what you already have. Repurposing content simply … Continued

10 Ways to Find Ideas to Boost Social Media Engagement

As social media engagement increases, your business goodwill increases parallelly. Therefore, it is important to make an effective social media strategy to gain good engagement.
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How to find a profitable niche market for your blog

So, you want to start a new blog? We get it – it’s fun, and you can let your creativity
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How to generate social proof for your website

Social proof is one of the most effective signals of trust you can add to your website. It can help
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Monday Morning Cool Tool: StoryArt

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending StoryArt, a freemium app for more creative Instagram stories. StoryArt is an Instagram story editor app that offers … Continued