The importance of having an online presence for attracting new customers cannot be understated. Given the fact that the vast majority of people turn to the internet when they are considering purchasing a new product or service having a branded website is of great importance.

This being said, not all websites are created equal. When looking at two competing businesses a customer is likely to go with the one that has a more professional, engaging, website. In this article, we will look at ways one can improve their small business website.

Focus On functionality: A website is only as good as the functionality it delivers; whether this functionality is simply to inform the customer of one’s product or service, place and process orders, or to create an avenue of communication. Improves the functionality improves the user experience, which ultimately translates into more sales.

Optimize Site For Mobile Viewing: According to Google, there are nearly 28 billion more search queries executed on mobile devices than desktop computers. If one’s site is not optimized to be viewed and function on mobile they are ultimately going to fall behind in attracting new customers. Having one’s website optimized for mobile may require hiring a quality Kansas City website design firm.

Rewrite Website Content: A common technique businesses use to find the least well-written page on their website and rewrite. Performing this process 3 or 4 times a year can drastically improve content quality.

Improve Load Times: Slow load times can try a user’s patience and ultimately result in them leaving the page altogether. Getting people to come to one’s website is the hard part, it would be a shame for them to click off just because load times are slow.

Search Engine Optimize: Most people come across websites as part of a result set to a search inquiry. For this reason, having one’s website optimized to be included in a search engine result set is of extreme importance. Even more so, ranking at the top of the results list is one of the best ways to attract new customers. 

If a website is not search engine optimized no one will view. If no one views it the website is not performing its primary purpose; to increase sales.

Improve User Interface: The user interface (UI) is the physical layout of a website; the location of banners, forms, drop-down menus and lists. UI is important because it is the general impression the user receives of the site. A sleek, professional-looking site is much more likely to attract new customers than a poor looking one.

Improve User Experience: User experience (UX) is a concept in web design that describes the experience an individual gets while interacting with the site. Concepts such as site navigation, ease of use, and intuitive layout all contribute heavily to UX. Improvement here may require the help of a professional web designer but will be a worthwhile investment.

Find And Fix Broken Links: Broken links cause a website to look less professional and poorly maintained, ultimately affecting consumer confidence in the business. There are many inexpensive testing services manually check links and functionality that one can use.

Search Engine Optimize: Search engines use specific algorithms to determine what website, and in what order, are listed in response to a search query. Having one’s site rank higher is of great benefit. The process of improving a sites ranking is called Search Engine Optimization (SEO). Hiring a trusted SEO company in Kansas City is a good way to ensure one’s site becomes properly optimized.