Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it.
If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content. Here are some of the skills you will need.
As a social media manager, good communication skills are most important. You have to engage with customers and represent your brand. You also need to relate well to colleagues and reach out to influencers.
Studying how to become a social media manager is just the first step. You need to be able to understand the audiences you’re connecting with on social media and find ways to resonate with them.
For example, you may have studied how to become a life coach but you’ll be a poor one if you’re unable to establish empathy with your clients. As a social media manager, you need to be able to build connections on social media and create a community.
All the biggest brands have one thing in common on social media – a community. If you find ways to resonate with an audience, you can build a community.
- Project management
As a social media manager, you need to create publication schedules and maintain social media profiles. You need to keep abreast of all the social media conversations and track contacts.
You need to produce reports, manage budgets and co-ordinate with writers and designers. Your project management skills will help you to stay on track with your wide range of responsibilities.
Creativity is a very important attribute for social media managers. To prevent content from becoming boring or repetitive, you must constantly come up with fresh, innovative ideas. From posting engaging videos to coming up with Facebook contests, you have to find ways to attract attention away from your competitors.
- Content curation
Curating content is an important part of the job. As a social media marketer, you have to know what to share as well as when and how to share it to achieve the most impact. This means being familiar with different social media platforms, sources of content and the preferences of audiences.
Change is a constant when it comes to dealing with social media. You must be flexible enough to respond to what’s happening, whether good or bad, and make adjustments where necessary.
- Strategic thinking
You need to cultivate your ability to think strategically and plan carefully instead of posting in a haphazard manner and expecting results.
- Analytical skills
Analytical skills are crucial if you want to know whether your strategies are working. You need to be able to check data and make sense of it. This enables you to make informed decisions instead of relying on guesswork.
The best social media managers are usually those who love being sociable and participate on various social media channels in a personal capacity. If you know the ins and outs of the different channels and can use the vernacular suitable to each one, you will fit right in instead of sticking out like a sore thumb.
As a social media manager you need a diverse set of skills. Few people have all of these attributes but a good combination can make you the right person for the job. It can be an exciting and rewarding position, especially if you consider the impact you can have on the bottom line of your company.