Marketing Insights

7 Ways to Gain Real Instagram Followers and Likes

If your Instagram activity isn't as strong as you're looking for, it may be time to learn how to sharpen your tactics to get actual, organic followers on Instagram

If your Instagram activity isn’t as strong as you’re looking for, it may be time to learn how to sharpen your tactics to get actual, organic followers on Instagram. The bigger your audience, the more chances you have to connect with consumers and develop special interactions for them.

Here are some steps that you can follow:

Write the Perfect Bio

Without a bio, an image, a proper user name or a profile image, how are people going to know the account belongs to your brand? It might seem obvious, but on Instagram, your bio and image help shape the base of your brand identity. The connexion in your bio is your one place to push Instagram traffic to your blog, so optimising your account is important.

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. It’s OK to connect to your homepage – so why don’t you give visitors a coherent experience when going from a bio to a site? This has contributed to the popularity of IG connect landing pages that host related links to the last few pieces of content listed on the brand feed, and “connect in bio” posts that help direct audiences to those links.

In addition , make your username as search-friendly as possible, which typically ensures that you stay true to your real brand name. If your company name is longer, shorten it to one that your customers would know. Don’t add numbers or unique characters to your username and, if possible, keep it in line with any social accounts that you currently have.

Create a Content Calander

The worst thing you can do when you want to get followers on Instagram is to share material at random, random moments. If you’re lucky enough to get users to follow you in the start, you wouldn’t want to make them lose the reason why they followed you in the first place.

Keep a daily calendar of posts to address this. Usually, brands aren’t expected to publish more than a couple times a day to prevent spam, so with the cadence, keep it regular. About 200 million Instagram users log in every day to make your network even bigger, consider posting a few times in the day.

Sticking to a plan would help you create a seamless experience with your followers and keep them abreast of your brand. But if you’re curious how you’re going to remember to publish at these various times of the day, we’ve got you covered with Sprout ‘s routine and optimum time functionality – read on for more information.

Plan in Advance

Though the Instagram algorithm has modified to offer people more material they want, uploading at the right time will also make the posts more visible by increasing the total contribution they get.

There’s a lot an influencer can do to maximise exposure, and now with Sprout Social, scheduling Instagram content is one of them. With our newest software, we will help your brand plan content in an simple process.

When organising material in advance, the whole staff can see promotions and plans more effectively. It’s always wise to create content in advance, and with our Instagram scheduling resources, you can reach out to your audience and ensure a constant flow of content at the same time.

Get Others to Promote your Content

The only way to get the clients to follow you is to get in front of them and be there. It’s really important to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your name in the feeds of your clients. You should also hold an Instagram contest to bring the brand out to a wider audience. These types of promotions establish social evidence by demonstrating that your followers are committed enough to reset your content or create their own UGC.

Another way is to get your grip in front of a much wider crowd. Try to partner with larger Instagram accounts in your business, including prominent influencers in your room, to share your content with your audience.

Only make sure that you have something of worth. The last thing you’re going to do is sound so salesy. Find marketing partnerships and co-marketing strategies with other firms to build up the Instagram following.

Increase Visibility

How are people going to locate an account because you’re advertising your Instagram? Make sure your Instagram account is listed on your website and other social networks.

Creating exposure and awareness is one of the best approaches to be discovered. If you just like to get more fans on Instagram, let people know where to find you. You should add social media buttons to your website and profile to help encourage social networking across all of your networks, as well as show users where to find you on Instagram.

Another brilliant suggestion is to cross-promote your social media pages. The Museum of Modern Art regularly spreads awareness of its Instagram through Twitter. You can quickly use your other social networks to connect users to your Instagram.

But make sure you’re not really looking for a follow-up. Instead, you can aim to encourage exclusive content on your Instagram so that people have a reason to follow you there.

Understand Your Audience

Although this is better said than done, it’s wise to learn what the fans want to see. You’ll soon discover on Instagram that some content fits better than others. That’s why research is so critical.

If it’s philtres, captions, content forms or post times, the slightest information will make a difference. Keep your ear down to the ground for the latest Instagram trends, so you know that you’re sharing famous stuff.

Be optimistic in your marketing plan by analysing various philtres, captions and more to see what works better for your audience. If you’re not sure where to go, consider evaluating your rivals.

Use the Right Hashtags

One of the most tried-and – tested ways to get followers on Instagram is through hashtags. For years, hashtags have served as an important tool for exploration and have helped us to expand our social scope. As a marketer, you want to develop your audience by having followers and hashtags to do exactly that.

To start with, find hashtags that are not too populous. Social Media Examiner pointed out this hypothesis by describing how the # love hashtag has more than 184 million images attached to it. It’s not easy to try to illustrate your Instagram material in a sea of millions of images and videos.

You need to select hashtags that people in your target demographic are more likely to check. If a link is made, these users will be more likely to follow your account. Special, curated hashtags are one way to group posts around hyper-relevant material to the company and promotions.


Instagram continues to rise in popularity with the public, so taking advantage of these tips to get followers will help you expand your reach.


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