Blogging is a lot of fun, so it’s no wonder that people are flocking to the internet to start blogs every single second of the day. Blogging is a great way to meet new people, to share your story and interests and even to make some money.
But a lot of new bloggers get frustrated when they pour their hearts and souls into their blogs with hardly anybody reading their work. Has that happened to you? It’s frustrating, isn’t it?
So what’s going on here? Some people get millions of readers a day to their blogs, and your blog seems just as cool as theirs. Doesn’t it?
If you’re losing your mind and losing your passion for blogging due to low traffic levels, then you’ve come to the right place. You’re about to get some real answers here.
Blogging isn’t magic. There are ways to do it right and ways to do it wrong. So if it seems like you must be doing something wrong, then here are some reasons why nobody is reading your blog and some solutions for how you can get more readers to take notice.
1. Your Content Is Boring
Okay, this one might sound harsh, but you’re already thinking it. So we might as well discuss it.
Yes, it is possible that your blog is just plain boring, so that’s why nobody keeps reading it. Every blogger assumes this to be the case whenever their traffic takes a nosedive. And in some rare cases, it might actually be true.
But that is almost never the case.
If you’ve ever had a reader come to your blog and comment about how much they enjoyed your post because of this and that and whatever else — then your writing doesn’t suck. You’re not boring. It just means that there are other reasons why you don’t seem to be getting any traffic to your blog. So let’s move on and talk about those.
2. Your Blog Has No Focus
If you find yourself gaining subscribers — and then promptly losing them — then that is a good sign that your focus is too scattered. You are likely blogging about way too many unrelated topics. That’s not always the case, but it happens a lot.
Readers are going to subscribe to your blog for one of two reasons:
1. they think that your content is interesting
2. they think that you are interesting
That’s basically what it comes down to. If you have a lot of charisma, charm, humor and personality, then it’s possible to blog about a lot of different topics and still keep readers coming back for more.
But even with “cool bloggers” like this, what happens more often that not is that they will lose subscribers — or will have low engagement from those subscribers — if they talk about too many topics. This is why it’s a good idea to focus on a particular niche.
Having a specific topic that your blog focuses on can really help you gain traffic and build a steady audience a lot faster because people know what to expect and are already interested in your topic.
3. You Don’t Know Who Your Target Audience Is
Another reason your blog audience isn’t growing might be that you aren’t really sure who you are trying to target with your content.
Do you know who your ideal reader is? Does your ideal reader have a specific age range, gender, cultural background, occupation, lifestyle or income level? Have you ever really thought about it?
Having a target reader — a customer persona, if you will — can be really helpful when creating your content. If you know who your audience is and what they are interested in, then you can tailor your content to meet their needs. This means more value for them and more traffic for you.
This is basically an extension of the idea above: focus. You will usually find it easier to grow your following quickly when you focus on both a particular type of reader and a particular subject matter.
4. Your Blog Posts Aren’t Ranking in Search Results
If you’ve been blogging for several months, have 20 or more blog posts up and still aren’t getting any traffic from Google, then your content is probably not very well optimized for search engines.
There are many search engine optimization (SEO) tactics that can help you get more traffic, but the one a lot of bloggers ignore the most is keyword research.
Keywords are the phrases that people use when searching for something online using Google, Bing and other search engines. Including keywords in your content and blog headlines can attract new readers and get more traffic to your site.
Google’s Keyword Planner and LongTail Pro are both excellent tools for researching keywords. Check out some tutorials on how to do keyword research using tools like these, and you will learn some great tips to boost your traffic.
5. You Aren’t Promoting Your Posts
This is becoming less of a factor as more and more bloggers are embracing social media sites like Facebook, Pinterest, Twitter, Snapchat, Google+ and Instagram. But if you’re a little late to the party and tend to just kick back after publishing a blog post, then you need to get up to speed.
Ten years ago, it was totally possible to just publish a new blog post and expect the world to show up and read it. But times have changed. There are millions of blogs out there, and if you want your blog to get noticed then you need to get busy promoting your content on social media, forums, Q&A sites and other blogs.
6. Your Social Media Presence Isn’t Very Strong
Now, maybe you are already promoting your posts on all your social media channels. That’s awesome! That’s what you have to do. But if you only have 100 followers on each of those accounts, then you can’t really expect to get a lot of traffic from that — unless those followers are super engaged and interested in every single thing you post.
Growing your social following will go a long way in boosting traffic to your blog. It’s not just a numbers game though. You want real followers who are genuinely interested in you and your content. Never buy followers. It looks good but delivers zero value.
Instead, engage with the followers that you do have. Respond to every comment. Use hashtags to attract your target audience. And keep posting and sharing consistently.
7. You Aren’t Actively Expanding Your Audience
One huge mistake that many bloggers make is that they are practically nonexistent outside of their own blog and their own social media accounts. This blogging bubble keeps you separated from the rest of the blogosphere and severely hinders your ability to grow your audience.
If you want to 10x your audience as quickly as possible, then you should probably start blogging more on other people’s platforms. This sounds counterintuitive at first, but it’s the secret sauce that the best bloggers in the world use to scale up quickly.
Why would you want to write for someone else’s blog when you’re struggling to build your own blog?
How does that even make sense?
Actually, it makes complete sense. If your blog only has a handful of subscribers, then publishing that new post on your own blog won’t create much of a splash because only your tiny audience will see it. But if you can publish that sucker as a guest post on a more popular blog, it will be seen by many more people. And if they like it, they are likely to click through the link to come check out your own blog.
For this reason, you should probably start writing guest posts just as much as — or even more than — you write for your own blog. Getting your work out there in front of new audiences is crucial to growing your own audience. Exposure is a big deal, so take advantage of it whenever you can.
You can also create your own “guest posting” opportunities by publishing content on sites like Medium, Quora, InfoBarrel and EzineArticles. Whether your posts on those sites rank in Google or not, they still have value because those sites all have a strong following and built-in audience. So the possibility of getting referral traffic makes it worth the effort.
Building your blog audience will take some time. Despite the clickbait titles all over the web, nobody achieves blogging success overnight. But by following these blogging tips consistently, you will start to see results over the next year. Just keep at it. Believe in yourself. Never stop learning. And keep following your passion.