1. Thread On

As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged. Like a sequence, you can thread tweets to convey connected ideas.Twitter threads are used for building narratives and commentary for your brand engagement. You can keep adding tweets gradually, as and when required. This helps you keep capturing a fresh audience. It also aids in engaging the existing followers.

The Best Twitter Thread Practices!

Yes, Twitter threads are great! Here are the ways to make the best out of these.

  • Balance the Frequency

For your tweets to be effective, it is important to revive them through re-tweeting and threads. But, again, don’t overdo!

You must not keep tweeting every hour. One tweet a day into the thread helps bring your previous tweet back to life. And, it does not offend the audience.

  • Engage with Your Audience

They are humans and you too! They also expect responses to their activity the way you do. So, converse with your audience, reply to their tweets and respond to their replies.

Respect their ideas and don’t ignore them. Base your threads on their responses.

  • Don’t Digress

Never create a Twitter thread with tweets not related by a common context. No one wants to read a tweet about the hurricane followed by a thread about how much you enjoyed eating a burger at your favorite place.

As you can see, even the thought of such mismatched tweets in a thread annoys the people reading it. So, such threads are a complete waste of your time and that of your audience.

Your thread can have multiple perspectives on the topic though.

  • Keep It Short

Use limited keywords or key points in each of your tweets in the thread. Though, the thread can cover all the keywords required for the context.

Use the tweets to engage your audience through varied resources. If the first tweet was text, keep a link in the next. Add a poll in the third.

This can help you attract a varied audience. This includes those who like text, or those who are fond of links to information, and even the ones who love to participate in polls.

  • Convey Something New and Interesting

To invite the desired engagement, the first question that you must ask yourself is “What is new that the user would come to know from my Tweet?”

If you started your thread introducing your new product, track the replies on your tweet. If you see a user asking you any questions about the product, thread a tweet on the features.

This keeps the users engaged and makes them feel valued. It also gives you ideas for successive meaningful tweets in the thread.

Try it yourself to generate innovative ideas!

  1. Twitter Polls

Twitter polls are some of the best ways to keep the audience engaged with your brand. Through polls, one can conduct online contests. Associating interesting prizes with such contests can make it more exciting for the visitors. Feedback is the most important aspect of any business. It gives us an opportunity to improve. It indicates our strengths and weaknesses.

Gathering customer feedback is not easy. Providing feedback has to be made convenient and lucrative for the customers to encourage them to share more. A Twitter poll is one of the best tools for soliciting feedback. Polls can be used to ask questions on any social topic that would interest the followers. This way, you can solicit opinions and encourage people to share your tweet with their friends and acquaintances. Twitter polls keep your audience engaged. And, they are an interesting way to gather the opinions of your audience.

And Here Are the Don’ts!

  • Timing

When there is a major happening that is attracting a lot of audiences, a poll can be created to drive in more audience. An appropriate timing can do wonders.

And, tweeting about hurricane Florence would not be a good idea in 2020 anyway!

  • Avoid Complexity

Keep it simple. Yes, that’s it! You want more and more people to read your poll and find it interesting enough to participate.

So, make it simple for them to understand and relate to.

  1. Effective Hashtags

We get to see hashtags anywhere and everywhere. The symbol “#’ is one of the most used ones on the internet. These were started by Twitter and have now spread over other platforms as well. This has made hashtags appear so clichéd and ineffective. But, the use of appropriate hashtags can actually benefit your brand. A good hashtag is simple to read. It is also easier to search! An effective hashtag catches the attention of the followers and inspires them to respond. It should represent an event, activity or a cause instead of just representing a brand. This increases the possibility of multi-dimensional search of your tweets.

How to Do It Better?

Let’s see how we can make our hashtags better.

  • Precise Meaning

Avoid tags that can convey multiple, wrong, or bad meanings. What would you say about #BlackHateBook?

  • Brevity

You want to keep room for the details by keeping the tags short. But, avoid abbreviations because they can convey unintended meanings.

  • Number

It is a good practice to limit the hashtags for an event or activity to two.

  1. Social Listening & Responsiveness

The biggest merit of Twitter is its efficacy as one of the best social listening tools. It helps in assessing what the audience is talking. One gets a fair idea of their likes and dislikes. You can track the retweets of your tweets. This helps in judging the social media effectiveness of your band. There cannot be a better way to find out who is talking about you! You can offer more attention to the customers by responding to their replies to your tweets. This makes your conversations going and organically increases engagement. You can keep a track of the competitor’s strategies. This helps in understanding the best practices and those which are appreciated by the audience.

  1. The Right Strategy

Analyzing one’s own Twitter activities and their outcomes help a business assess its strategies and compare them with the best in the market. Depending on the stage of your business, an appropriate Twitter strategy can be worked out. One should also evaluate the marketing goals to make a decision. Depending on the goals, the right strategy can be selected. You must identify whether you want more reach using retweets or increasing engagement is your primary goal. Or, maybe just more follows do the trick for your brand at this stage. Twitter also makes it very convenient to track what the competitor is sharing. Likewise, the industry leaders’ activities are also worth an observation. Thus, the best Twitter strategy can actually come from observations and analysis resulting from simply following others’ Tweets!

  1. Video Tweets with Customer Speaks

Video Tweets are very common but are still found to make wonders! Adding the customer touch to it can actually do magic. Prospective customers are most impressed with the endorsement of your brand, product, or service from your existing customers. So, live videos or even pre-recorded ones must be solicited from the customers. Their feedback or reviews have the highest potential of inviting retweets and follows for your brand. Video reviews are the best sources for your brand validation. Featuring your customers in your tweets makes them feel valued. This will inspire the customers to share it with their network. So, the gains are multifarious!

What to Avoid

  • Long Videos

Twitter allows you 2 minutes and twenty seconds of video. But, this doesn’t mean you have to fill junk and make it that big. An ideal video for better audience retention is 45 seconds!

Yes, you should keep it short. The audience is fond of short-form content and so they are here.

  • Multiple Messages

Every video that you share on Twitter conveys a message. The key to short-form content is to keep the message focused. Your video must address one core issue.

If you are talking about your latest achievement, better not discuss your brand story in the same video. And there can be a separate video tweet for your products anyway!

  1. Learn from Your Mistakes

I know that the word mistake doesn’t sound good. But, mistakes are inevitable and all of us make them. The best use that we can put our mistakes is to learn from them and improve upon. “Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.” – Henry Ford.

Evaluating the past Twitter strategies can give considerable insights into the dos and don’ts for further ones. Pick the kind of tweets that failed to invite any retweets and replies. And gauge if these could have been better! There are tactics which did not work. These have to be discarded or improved upon for a successful Twitter campaign.


As per a recent research, the authenticity exhibited by a brand on social media defines its impact on the customers. Businesses must leverage this opportunity. Twitter has tremendous potential for business marketing. The audience of this short-form content platform can be captured with these simple tips and tactics. So, what are you waiting for? Trigger your Twitter campaign now!