Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain.
A strong online presence increases the chances of being noticed by customers and chosen over competitors. Here are five ways to make this happen.
- Make your website user-friendly
A user may encounter your brand first through your website and it is important to make sure it offers a positive experience. Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand.
If your website is difficult to navigate and visitors can’t find what they are looking for quickly, they will quickly go back to the search results. As visitors probably only spend a short time on your website, you need to immediately show them who you are, what you do and why they should buy from you.
DiamondLinks is a link-building service that will help to get you into the top ranks of the search results so your website receives organic search traffic. To know more about SEO trends, social media for online reputation and more, you must visit their site.
- Make content sharable
Brand identity and content marketing go hand in hand. The content you publish reflects who you are. That is why it is important to understand what type of content your audience will find useful enough to share and make sure it’s engaging, credible and valuable.
When people start to trust your expertise, they will come back for more. When they share your content, it can help you dramatically widen your audience and build brand awareness. Make sure the share buttons are readily visible.
- Leverage the most effective social media channels
The social media platforms you choose to use will depend upon your business. For example, businesses that are highly visual benefit from using platforms like Instagram and Pinterest. It helps to choose the top couple of channels your target audience uses and focus your marketing efforts on them.
You want your brand name to regularly pop up in the feeds of your audience so you need to constantly post content. Posting short messages every day, taking polls, asking your followers questions and organizing contests are just some of the ways to maintain interest on social media.
- Become an authority in your field
One of the most effective ways to grow your business and audience of potential customers is to become an authority in your field. To do this, you need to write your content in a way that reinforces confidence in your expertise. For example, if you’re an internet marketer, you will need to use statistics and case studies to back up your opinions.
Being active on LinkedIn is a must if you want to be regarded as a thought-leader. You can write and share articles, engage in relevant conversations on your newsfeed and interact with other experts in your field.
Guest posting on other blogs or appearing on podcasts is another way to establish your expertise. Offering free downloadable resources, such as guides, to your website visitors, can also help.
- Measure your brand perception
Systemically measuring your brand perception is crucial. Unless you know what people think about it, you can’t work on improving it. Measuring results can help you to understand various elements, such as whether using one social media channel is more effective than another.
If you are a young brand wanting more awareness, tracking mentions of your name on the search engines may give you insight into what you are doing right and what you need to improve.