Instagram continuously releases new features that help boost engagement and sales. Instagram Live, Shopping, Stories, IGTV and Video Call are all features that can make a big difference to businesses when used strategically. 

Instagram live

Instagram live allows businesses to broadcast video in real-time. This offers businesses a great opportunity to boost engagement and win the trust of followers due to its immediacy. Remember to inform followers in advance about a live session so they can get their questions ready.

The audience is able to ask questions via the comment section at the bottom of the screen and this can make a live session more interactive. Followers can also react to live video by clicking on “like” or “love.” 

If you are fairly new to Instagram, buying views for Instagram from Famoid can increase your following to the point where you can get the most use out of the features that really drive sales. 

Instagram shopping

Instagram shopping can be a real game-changer for businesses because it allows them to tag products in their standard posts. When followers click on a tagged item, they are taken directly to the product page where they can see more information and make a purchase. 

It pays to take some time to research what hashtags to use for products that will create the most impact. It is also important to provide a seamless browsing and shopping experience for consumers once they’ve clicked through to your website. 

Banana Republic does this well as the brand’s Instagram page and landing page on the website have exactly the same kind of look. 

Instagram stories

The Stories feature has been around for some time but is still an incredibly popular feature that businesses can leverage to highlight brand personality in a creative way. They can share time-limited images and videos with their followers with text and stickers overlaid. Using the question sticker is a fun way to find out more information from followers. 

Instagram Stories offers many benefits, such as the opportunity to create a buzz around a product before a launch or to give followers a glimpse behind-the-scenes of the business. Nordstrom Rack gave followers a look behind-the-scenes at one of their fashion shoots. This is a great way to build transparency and humanize your brand. 

Instagram TV (IGTV)

IGTV enables businesses to share longer, edited videos. Businesses can upload videos that stay on their profile forever. They can also share links in video descriptions. 

IGTV can boost your business by allowing you to teach your audience with tutorials. A how-to video can cover a variety of different topics in your industry. For example, if you have a fitness brand, you could create a series of workout videos.

A question and answer (Q&A) session with your audience can answer common questions your followers might ask. This is also an opportunity to demonstrate thought leadership in your industry. 

You can showcase your products by uploading a video of them in action, interview a client about how you helped his business to grow or introduce your hard-working team members to your followers.

Instagram Video Call

It is possible to turn an Instagram DM into a live call with up to four people. To use this feature, you have to have an active Direct Message conversation. If you run a service business that offers master classes or coaching, you can use video calling to contact clients. Invite three students and use a call as a way to share feedback. 

People can send you queries through your Instagram DB and you can call them up and solve their problems face-to-face.