Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy, but that figure is expected to rise to 43% by 2020. As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge.
Here are five ways independent contractors are using social media to promote their services.
1. Develop Your Brand
In the gig economy, you are your own brand. Just as your resume helps “sell” you as a potential employee, your social media accounts should “sell” your brand to potential clients.
When developing your brand, focus on what makes you different from your competitors. Develop a voice for your personal brand. Develop a logo and website. Make sure that your branding is consistent across all channels.
That means using the same logo, colors and voice across your social media accounts, website and other marketing materials.
2. Create a Portfolio Board on Pinterest
Want to show off your work to potential clients? Create a portfolio board on Pinterest. There are several advantages to doing this:
- You don’t have to pay for a website (although you should)
- You expand your reach by making your board visible to all Pinterest users
Pinterest portfolios are particularly useful for those in the design field, including website developers and graphic artists. But they can also be useful for traditional artists, photographers and even writers.
3. Join Facebook Groups
Facebook groups are a great way to network, get referrals and connect with potential clients. With more than 600 million Facebook groups, you’re sure to find one that matches your talents.
Just use the search tool at the top Facebook to find a relevant group. Once you’ve joined a group, stay active. Answer questions and share your services with people who are asking for help. Make an effort to connect with like-minded people in your industry.
4. Publish Content on LinkedIn
LinkedIn can be a great resource for connecting to other professionals and potential clients. But you can also publish content on the social platform and share it with other users. Your followers and those interested in the subject will see your content.
Be sure to tag your posts with relevant keywords so that potential clients and brands can easily find your content.
5. Connect with Influencers
Connecting with influencers in your target industry can help spread word of your services. Start by following influencers and engaging with them. Comment on their posts, and like and share their content.
Develop a friendly relationship before bringing up the subject of promoting your services.
When working with influencers, make sure that you and the other party follow the rules set by the Federal Trade Commission (FTC).
The FTC takes disclosure very seriously, so influencers must identify sponsored posts with tags like #sponsored and #ad.
Influencers have large reaches and big followings, so you’ll have the opportunity to get your brand and services in front of the right eyes.