How to make news in the digital era

In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting books about “what’s next” that I am reading are The Chaos Scenario by Bob Garfield and Free: The Future of a Radical Price by Chris Anderson. Add to this list David Henderson’s new book, Making News in the Digital Era, a book that is part analysis, part briefing, and part pathfinder, explicitly guiding readers through the very confusing social media landscape.
In the 170 pages of Making News in the Digital Era, David E. Henderson personally walks his readers safely through the mine field that is new communications, digital PR, and social media marketing. Essential reading.
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Survival Guide Chapter 1 Overview
Here is the beginning of the chapter review series I will post over the next few months from my book, A Survival Guide to Social Media and Web 2.0 Optimization. The book is doing very well, and I even have a couple of 5-star reviews. A big “Thank you” to the contributors and readers of Socialmedia.biz for your support!
This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. So, while some of the chapters may seem basic to many of you, they are essential for those who are just starting out.
Chapter 1 of the book is about mapping a social media and Web 2.0 optimization strategy right out of the gate. A strong message throughout the entire book is to methodically build a solid and optimized presence in the Social Web that you can reasonably manage. Once that foundation is in place, adding and integrating new tools will be almost painless.
The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization.
Chapter 1: Creating your social media strategy
There are three general areas to keep in mind when planning a strategy for optimizing your presence in the Social Web: interactivity, sharing, and collaboration. Interactivity can come in the form of writing blog posts, commenting on others’ posts, tweets, or participating in social networking communities. Sharing can be as easy as uploading images and video clips onto media communities. Collaboration can be achieved by contributing to social bookmarking sites or wikis…
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Free social media marketing Webinar
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!
The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.
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