August 19, 2009

I would have appreciated an apology

Chris AbrahamThis morn­ing at 8:42 AM East­ern, Beth Brody sent out an email titled, “[Dig­i­tal­brand] New Social Media Mar­ket­ing for Small Busi­ness e-book.”

Don’t get me wrong, I receive — and send — so many of these email pitches as a blog­ger and the pres­i­dent of a dig­i­tal PR firm — and this was like any other — except for three impor­tant mis­takes:

1) Brody spammed a list of hun­dreds of social media, mar­ket­ing, adver­tis­ing, and PR A-list blog­gers and journalists

2) she sent out the pitch as an open CC email, so every sin­gle recip­i­ent of the list could a) see each-other b) reply-all and

3) Beth Brody or some­one from Brody PR has yet (at 1:52 PM East­ern) to apol­o­gize via the “Open CC” email list, via Twit­ter, via per­sonal email, via a blog post, via post, or even phone!

Learn more by check­ing out Twit­ter search and the recent blog posts by Jen­nifer Leg­gio for ZDNet’s Social Busi­ness, Pub­lic rela­tions fail: A les­son and a rant, and Ken Wheaton’s ADAGES, PR, E-Mail, Social Media: FAIL.

Con­tinue reading »

15 Comments

About Socialmedia.biz

We're the #1 site covering the business of social media and the social Web. We can help your company become a social business. Find out how | Contact us

Real-time conversations

Follow us on Twitter

Social media jobs

Powered by
Socialmedia.biz provides these listings as a community service (without compensation).

Latest comments

Flickr gallery

Upcoming

Contributors

JD Lasica
JD Lasica
Silicon Valley
Ayelet Noff
Ayelet Noff
Tel Aviv
Chris Abraham
Chris Abraham
Berlin/Washington
Joanna Lord
Joanna Lord
Los Angeles
Christopher S. Rollyson
CS Rollyson
B: GHCJ
Chicago
Deltina Hay
Deltina Hay
Austin
David Spark
David Spark
San Francisco

Disclosure statement

Here is a list of companies and organizations that JD helps advise or has been involved with professionally.

Recent Twitter visitors