This morn­ing at 8:42 AM East­ern, Beth Brody sent out an email titled, “[Dig­i­tal­brand] New Social Media Mar­ket­ing for Small Busi­ness e-book.”

Don’t get me wrong, I receive — and send — so many of these email pitches as a blog­ger and the pres­i­dent of a dig­i­tal PR firm — and this was like any other — except for three impor­tant mis­takes:

1) Brody spammed a list of hun­dreds of social media, mar­ket­ing, adver­tis­ing, and PR A-list blog­gers and journalists

2) she sent out the pitch as an open CC email, so every sin­gle recip­i­ent of the list could a) see each-other b) reply-all and

3) Beth Brody or some­one from Brody PR has yet (at 1:52 PM East­ern) to apol­o­gize via the “Open CC” email list, via Twit­ter, via per­sonal email, via a blog post, via post, or even phone!

Learn more by check­ing out Twit­ter search and the recent blog posts by Jen­nifer Leg­gio for ZDNet’s Social Busi­ness, Pub­lic rela­tions fail: A les­son and a rant, and Ken Wheaton’s ADAGES, PR, E-Mail, Social Media: FAIL.

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