Our approach typically follows this pattern:

• We quickly brief you on how your customers, competitors and other stakeholders are using social networks like LinkedIn, Facebook, Twitter, social tagging and other Web 2.0 sites and how empowered users are disrupting traditional market conventions. We then brief you on how to compete with new competitors from emerging markets to help orient your business on changing market dynamics.

• We look at your company and your industry. We work with you to synthesize your core value proposition, which transcends the way things are currently done. This helps ground your team and prepare them to lead and embrace new initiatives.

• We guide you in creating a specific goal and strategy for how you will get there.

• We help you to make it happen by mentoring and guiding you to make changes in how you communicate and interact with customers, partners and other stakeholders.

• Because customer relationships are the bedrock of your business, our approach in general is to guide you and transfer knowledge to your team, so that you become the experts as quickly as possible.

Traditional means of marketing and distribution don’t work online. We know how the Social Web works — and can put it to work for you with comprehensive online conversation marketing campaigns.

• Translate your company message to relevant online communities to drive new business your way.

• Engage a worldwide network of bloggers, Twitterers and users of other social networks who opt into your message to extend its reach.

• Use our integrated solutions — online publicity, online grassroots & new media marketing, business intelligence, search engine services and online reputation clean-up and management — to realize he power of an integrated, comprehensive approach.

• Take advantage of our expertise in the areas of profiling, intelligence, forensics and crisis management.

• Increase your online exposure by adding your content to social communities such as YouTube, Flickr and others.

• Create viral marketing tools from widgets and custom social applications.

• Our members can build customized social media, Web 2.0-enabled and search engine-optimized sites, blogs, forums, video and image galleries, Facebook presences, Twitter accounts and much more.

• We can integrate your online footprint so all your social sites work together, saving you much time and money.

• We are developing a directory of social media tools for the enterprise.

We’ve provided training and workshops to Fortune 500 companies, grassroots Barcamps and everything in between.

• Long track record of giving presentations at both strategic level and hands-on training.

• Small and large audiences accommodated.

• Use of social media tools such as Delicious provide instant resources and retrieval capabilities.

• Footprint in all sections of the country and on three continents.

Organizers put considerable effort into organizing conferences and events. Unfortunately, when an event ends, the vast majority of that energy and knowledge dissipates. We will work with you to capture and present highlights of an event in near real time, and then help you archive it and engage your customers or stakeholders to keep the conversation alive over a variety of mediums: online video, audio and print.

Create thought leadership around a live event editorial production. Our solutions include multimedia and video production of such events as:

• Conferences and trade shows
• Industry events
• Company annual meetings
• Music events
• Public events and speeches

Our team members are world-recognized experts in social media. We’ve spoken at hundreds of major conferences, company events and other venues.

• Recognized expertise and valued reputation in the field.

• Our team members’ deep knowledge of vertical categories such as conversation marketing, SEO or corporate strategy allows us to tailor speakers to your needs.

• List of past speaking engagements available on request.

We have real-world experience at reputation clean-up, defense and repair with a wide range of clients.

• Our reputation services ensure that a client’s message — the right message — is being portrayed in the major search engines and in every corner of the digital space.

• We offer our expertise in the areas of profiling, intelligence, forensics and crisis management.

• Examples of past reputation restoration for clients are available upon request.

Our team members also provide the following services, either combined with the solutions outlined above or as packaged services (in alphabetical order):

• Blog Content Creation Policy Services
• Blog Content Creation System Services
• Blogger and Journalist Outreaches for Earned Media Coverage
• Blogger Relations (BR) Services
• Broad Online Coverage Services
• Crisis Management
• Defensive Search Engine Optimization
• Domain Name Protection
• Domain Name Strategy
• Guest Blogging Placement Services
• Online Advocacy
• Online Buzz and Viral Marketing
• Online Community Engagement
• Online Crisis Response and Management
• Online Marketing and New Marketing
• Online Outreach
• Online Publicity
• Reputation Positioning Services
• Search Engine Optimization (SEO)
• Social Media Marketing
• Social Media Training
• Start-up Positioning
• RSS Feed and Syndication Strategy
• Twitter Promotion and Engagement