Our approach typ­i­cally fol­lows this pattern:

• We quickly brief you on how your cus­tomers, com­peti­tors and other stake­hold­ers are using social net­works like LinkedIn, Face­book, Twit­ter, social tag­ging and other Web 2.0 sites and how empow­ered users are dis­rupt­ing tra­di­tional mar­ket con­ven­tions. We then brief you on how to com­pete with new com­peti­tors from emerg­ing mar­kets to help ori­ent your busi­ness on chang­ing mar­ket dynamics.

• We look at your com­pany and your indus­try. We work with you to syn­the­size your core value propo­si­tion, which tran­scends the way things are cur­rently done. This helps ground your team and pre­pare them to lead and embrace new initiatives.

• We guide you in cre­at­ing a spe­cific goal and strat­egy for how you will get there.

• We help you to make it hap­pen by men­tor­ing and guid­ing you to make changes in how you com­mu­ni­cate and inter­act with cus­tomers, part­ners and other stakeholders.

• Because cus­tomer rela­tion­ships are the bedrock of your busi­ness, our approach in gen­eral is to guide you and trans­fer knowl­edge to your team, so that you become the experts as quickly as possible.

Tra­di­tional means of mar­ket­ing and dis­tri­b­u­tion don’t work online. We know how the Social Web works — and can put it to work for you with com­pre­hen­sive online con­ver­sa­tion mar­ket­ing campaigns.

• Trans­late your com­pany mes­sage to rel­e­vant online com­mu­ni­ties to drive new busi­ness your way.

• Engage a world­wide net­work of blog­gers, Twit­ter­ers and users of other social net­works who opt into your mes­sage to extend its reach.

• Use our inte­grated solu­tions — online pub­lic­ity, online grass­roots & new media mar­ket­ing, busi­ness intel­li­gence, search engine ser­vices and online rep­u­ta­tion clean-up and man­age­ment — to real­ize he power of an inte­grated, com­pre­hen­sive approach.

• Take advan­tage of our exper­tise in the areas of pro­fil­ing, intel­li­gence, foren­sics and cri­sis management.

• Increase your online expo­sure by adding your con­tent to social com­mu­ni­ties such as YouTube, Flickr and others.

• Cre­ate viral mar­ket­ing tools from wid­gets and cus­tom social applications.

• Our mem­bers can build cus­tomized social media, Web 2.0-enabled and search engine-optimized sites, blogs, forums, video and image gal­leries, Face­book pres­ences, Twit­ter accounts and much more.

• We can inte­grate your online foot­print so all your social sites work together, sav­ing you much time and money.

• We are devel­op­ing a direc­tory of social media tools for the enterprise.

We’ve pro­vided train­ing and work­shops to For­tune 500 com­pa­nies, grass­roots Bar­camps and every­thing in between.

• Long track record of giv­ing pre­sen­ta­tions at both strate­gic level and hands-on training.

• Small and large audi­ences accommodated.

• Use of social media tools such as Deli­cious pro­vide instant resources and retrieval capabilities.

• Foot­print in all sec­tions of the coun­try and on three continents.

Orga­niz­ers put con­sid­er­able effort into orga­niz­ing con­fer­ences and events. Unfor­tu­nately, when an event ends, the vast major­ity of that energy and knowl­edge dis­si­pates. We will work with you to cap­ture and present high­lights of an event in near real time, and then help you archive it and engage your cus­tomers or stake­hold­ers to keep the con­ver­sa­tion alive over a vari­ety of medi­ums: online video, audio and print.

Cre­ate thought lead­er­ship around a live event edi­to­r­ial pro­duc­tion. Our solu­tions include mul­ti­me­dia and video pro­duc­tion of such events as:

• Con­fer­ences and trade shows
• Indus­try events
• Com­pany annual meet­ings
• Music events
• Pub­lic events and speeches

Our team mem­bers are world-recognized experts in social media. We’ve spo­ken at hun­dreds of major con­fer­ences, com­pany events and other venues.

• Rec­og­nized exper­tise and val­ued rep­u­ta­tion in the field.

• Our team mem­bers’ deep knowl­edge of ver­ti­cal cat­e­gories such as con­ver­sa­tion mar­ket­ing, SEO or cor­po­rate strat­egy allows us to tai­lor speak­ers to your needs.

• List of past speak­ing engage­ments avail­able on request.

We have real-world expe­ri­ence at rep­u­ta­tion clean-up, defense and repair with a wide range of clients.

• Our rep­u­ta­tion ser­vices ensure that a client’s mes­sage — the right mes­sage — is being por­trayed in the major search engines and in every cor­ner of the dig­i­tal space.

• We offer our exper­tise in the areas of pro­fil­ing, intel­li­gence, foren­sics and cri­sis management.

• Exam­ples of past rep­u­ta­tion restora­tion for clients are avail­able upon request.

Our team mem­bers also pro­vide the fol­low­ing ser­vices, either com­bined with the solu­tions out­lined above or as pack­aged ser­vices (in alpha­bet­i­cal order):

• Blog Con­tent Cre­ation Pol­icy Ser­vices
• Blog Con­tent Cre­ation Sys­tem Ser­vices
• Blog­ger and Jour­nal­ist Out­reaches for Earned Media Cov­er­age
• Blog­ger Rela­tions (BR) Ser­vices
• Broad Online Cov­er­age Ser­vices
• Cri­sis Man­age­ment
• Defen­sive Search Engine Opti­miza­tion
• Domain Name Pro­tec­tion
• Domain Name Strat­egy
• Guest Blog­ging Place­ment Ser­vices
• Online Advo­cacy
• Online Buzz and Viral Mar­ket­ing
• Online Com­mu­nity Engage­ment
• Online Cri­sis Response and Man­age­ment
• Online Mar­ket­ing and New Mar­ket­ing
• Online Out­reach
• Online Pub­lic­ity
• Rep­u­ta­tion Posi­tion­ing Ser­vices
• Search Engine Opti­miza­tion (SEO)
• Social Media Mar­ket­ing
• Social Media Train­ing
• Start-up Posi­tion­ing
• RSS Feed and Syn­di­ca­tion Strat­egy
• Twit­ter Pro­mo­tion and Engagement