Exam­in­ing best prac­tices in social media mea­sure­ment, microblog­ging, com­mu­ni­ca­tion, rep­u­ta­tion man­age­ment, mobile media, col­lab­o­ra­tion and more

Since 2006 the Soci­ety for New Com­mu­ni­ca­tions Research has eval­u­ated and judged the most cre­ative and effec­tive social media efforts across the cor­po­rate, media and aca­d­e­mic land­scapes. Its Excel­lence in New Com­mu­ni­ca­tions Awards pro­gram, announced each year at New­Comm Forum, hon­ors pio­neer­ing uses of social media, mobile media, online com­mu­ni­ties and col­lab­o­ra­tive tech­nolo­gies in such areas as busi­ness, media, enter­tain­ment, edu­ca­tion, social ini­tia­tives and governance.

I’ve been a senior fel­low with SNCR since 2006 and reg­u­larly speak at its annual SNCR Research Sym­po­sium & Awards Gala. The ros­ter of SNCR fel­lows, who judge the rich, detailed case stud­ies sub­mit­ted in the con­test, include some of the best and bright­est ana­lysts and con­sul­tants in the social mar­ket­ing con­stel­la­tion: Shel Holtz, Gio­vanni Rodriguez, K.D. Paine, Neville Hob­son, Shel Israel, John Cass, Tom Abate, Dr. Nora Barnes, Paul Gillin, Fran­cois Gossieaux, Adrian Chan, Joseph Jaffe, Steve Lubetkin, Don Mid­dle­berg and Joseph Thorn­ley, among others.

I’ve found SNCR’s eval­u­a­tions of cor­po­rate efforts and cam­paigns to be the best in the busi­ness. Whether you work in man­age­ment, mar­ket­ing, cor­po­rate com­mu­ni­ca­tions or else­where, you’ll find use­ful, action­able take­aways in each of these PDF reports. The Socialmedia.biz team has also assem­bled a wide range of addi­tional cor­po­rate case stud­ies that you’ll find use­ful. Con­tact us.

2009 win­ning case studies

Behind the Firewall

• Man­heim (cre­ation of social intranet)
• Sprint (extend­ing social media platform)
• NetApp (com­mu­ni­ca­tion platform)
• Fleishman-Hillard for Novar­tis (inter­nal com­mu­ni­ca­tions campaign)
• Allyis (intranet)
• JWT Inside for U.S. Depart­ment of State (social net­work­ing platform)
• Amer­i­can Express (inter­nal blog for vice chairman)

Col­lab­o­ra­tion & co-creation

• Weight Watch­ers (wid­get campaign)
• Burson-Marsteller for SAP Uni­ver­sity Alliances (online community)
• Pre­ven­tion Insti­tute & Berke­ley Media Stud­ies Group (Web 2.0-enabled website)

Stan­ford

Exter­nal com­mu­ni­ca­tions & communities

• Stan­ford Uni­ver­sity (social networking)
• Ver­ti­cal­Re­sponse (expanded Twit­ter presence)
• Pal­la­dium Group (online community)
• Lex­is­Nexis Martindale-Hubbell (social networking)
• NetApp (user community)
• Fleishman-Hillard Dig­i­tal for AT&T (mobile apps)
• State Bar of Texas (online courses)
• Busi­ness Wire (new media tools)
• Capulet Com­mu­ni­ca­tions (social media aware­ness campaign)
• Sut­ter Med­ical Cen­ter Cas­tro Val­ley (social media project)
• uTest (social tools)
• Microsoft Bing (social engagement)
• Click­able (cus­tomer engagement/community platform)

Influ­encer Relations

• EMBARQ (branded YouTube channel)
• Vocus/PRWeb for Par­ents mag­a­zine (online contest)
• Guten­berg Com­mu­ni­ca­tions for Kaavo (blogs and influ­encer outreach)
• Topaz Part­ners for Black Duck Soft­ware (social media out­reach and engagement)
• 360PR for PBS KIDS (aware­ness campaign)
• Intel (social media advi­sory board)
• War Child Canada (expanded dig­i­tal footprint)

Mea­sure­ment Innovation

• Philadel­phia Ford Deal­ers Asso­ci­a­tion (social media campaign)
• Hub­Spot (social media news release)
• Hill & Knowl­ton for Water­front Toronto (engage online influencers)
• Zocalo Group (mea­sure­ment methodology)

Microblog­ging

• Wash­ing­ton State Uni­ver­sity, Spokane (Twit­ter presence)
• IKEA North Amer­ica (Twit­ter management)
• Sprint Nex­tel (cus­tomer care through Twitter)
• Step Ahead for MyrtleBeachHotels.com (Twit­ter outreach)
• Adver­tis­ing Spe­cialty Insti­tute (blogging)
• M Booth & Assoc. fo The Macallan (dig­i­tal footprint)
• SAP (stake­holder outreach)
• Cisco (Twit­ter presence)
• Project On Gov­ern­ment Over­sight (social tools)
• #hcsm (Twit­ter health hashtags)
• Aspen Ideas Fes­ti­val (Twit­ter campaign)

Online Pub­lish­ing

• Yale Uni­ver­sity (enhance online communications)
• Con­verseon for Lion Brand Yarn (open up con­ver­sa­tion channel)
• Com­mu­nity Round­table (enhance com­mu­nity environment)
• Adweek cov­er­age of Cannes (microsite)
• Cana­dian Cen­tre for Archi­tec­ture (online enhancements)
• CE — Youth Inter­ac­tive Por­tal for Enter­prise (East Africa busi­ness portal)

2008 win­ning case studies

Case stud­ies of win­ning entrants in the 2008 Excel­lence in New Com­mu­ni­ca­tions Awards. (Unlike the 2009 win­ners, above, these are not PDFs.)

Inter­nal communications

• Dell
• Mon­santo
• iCon­tact
• Sabre

Col­lab­o­ra­tion & co-creation

• United Nations University
• Dell for Com­mu­ni­ties and Conversations
• B3 Com­mu­ni­ca­tions for Raytheon and Qumu
• Cisco Sys­tems
• IBM Cor­po­ra­tion
• TradeK­ing
• Wal-Mart

Exter­nal communications

• SAP
• State Bar of Texas
• Couch­Surf­ing International
• Corel Cor­po­ra­tion
• Inter­con­ti­nen­tal Hotels Group and Communispace
• Aware­ness for Sq2
• Lexis/Nexis U.S. Legal Markets
• Uni­ver­sity of Illi­nois at Springfield
• Kineto Wire­less for UMA Today

Mobile media

• Edel­man Mobile for Dove

New media cre­ation & social media pro­duc­tion (corporate)

• Brand Thun­der for The Wash­ing­ton Capitals
• coBRAN­DIT for PUMA Running
• Social Media Group for Ford
• Ugobe
• Voce Com­mu­ni­ca­tions for Sony PlayStation
• Alti­tude for Radian6
• Busi­ness Wire
• Dig­i­tal Influ­ence Group
• IBM
• Syman­tec
• Voce Com­mu­ni­ca­tions for Yahoo!

Veron­ica Bel­mont, co-host of Revision3’s ‘Tekzilla’

New media cre­ation & social media pro­duc­tion (media, non­profit, academic)

• Lynn Uni­ver­sity
• Revi­sion 3
• Home­less Nation
• National Film Board of Canada for CitizenShift
• Cana­dian Cen­tre for Architecture
• Inter­cul­tural Devel­op­ment Research Association
• PRX
• Terra-1530

Online rep­u­ta­tion management

• Uni­ver­sity of Illi­nois at Springfield
• Net­work Solutions

Tech­nol­ogy innovation

• Zan­nel
• Vizu
• Mobil­ity Pub­lic Relations
• Nanos Research

Addi­tional social media case studies

• Tod Maffin’s Case Stud­ies Online
• WOMMA’s Case Study Library
• Geoff Livingston’s Now Is Gone list of case stud­ies
• Superlist of social media exam­ples (Inter­ac­tive Insights Group)
• Rus­sell Pearson’s Par­al­lax Blog ‘hot’ list of case stud­ies
• Peter Kim’s com­pre­hen­sive wiki list of 1,000+ exam­ples of cor­po­rate social media/social mar­ket­ing efforts
• Ray Schiel of the Global Social Media Net­work has orga­nized Peter Kim’s list into spe­cific cat­e­gories
• Social­text list of 30 Enter­prise 2.0 case stud­ies
• Jacob Mor­gan: Roundup of Enter­prise 2.0 case stud­ies
• Chris Bro­gan Deli­cious book­marks of social media case stud­ies
• Scott Hepburn’s Media Emerg­ing list of B2B social media resources and case studies

Cred­its

Image cred­its for the rotat­ing slide show for the Case stud­ies navigation:

• Twit­ter bird by Matt Know (with thanks)
• Stanford’s Hoover Tower by Kostas Pagiamtzis (with thanks)

All copy­right own­ers retain their full copy­right in the images used as thumb­nails here.

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.