Social media, tech, marketing events: March
Here’s our roundup of social media, tech and marketing conferences and events scheduled for the month of March. For the full year, see: Calendar of 2010 social media, tech and marketing conferences.
Note that we’ve published a calendar of 2010 social change conferences on our sister site, Socialbrite.
We’ll publish a list of noteworthy conferences and events on the first of each month during the year. Hope to see you at some of these. If you know of other must-attend events, please add them by posting in the comments at the bottom and I’ll add them as I can.
| Conference | Date | Place |
|---|---|---|
| March | ||
| Global Ignite Week | March 1–4 | Worldwide |
| Ignite, started in 2006, brings together geeks to do 5-minute talks in front of small audiences — with slides that rotate every 15 seconds. Global Ignite Week features 500 talks in 40 cities, including New York, LA, the Bay Area, Boston, Madrid, Manila, Paris and Sydney. | ![]() |
|
| SMX West | March 2–4 | Santa Clara, Calif. |
| SMX West features three days of sessions, keynotes and access to the leading vendors in search marketing. Sessions will focus on SEO, PPC, social media, local & mobile search and more. Other SMX events: Toronto (April 8–9), Sydney (April 22–23), London (May 17–18), Seattle (June 8–9), New York (Oct. 4–6). | ||
| The Co-Alignment of the Corporate and Personal Brand | March 4–5 | Chicago |
| You’ll develop your copy of “The Draft,” SOHO’s 16-page social communications policy workbook for businesses and corporations. The focus in 2010 is co-aligning the corporate brand with internal and external communications. | ||
| SearchFest | March 9 | Portland, Ore. |
| SearchFest is dedicated to search marketing education and networking. Industry experts and thought leaders from around the country are scheduled to deliver in-depth presentations. This year will be the most comprehensive SearchFest ever with topics like Social Media Marketing, Advanced Search Engine Optimization, Local Search, Analytics, Paid Search Marketing and more. | ![]() |
|
| We Media Miami | March 9–11 | Miami |
| Here you can meet the Game Changers, watch the PitchIt! finals, be a part of a live global broadcast by The BBC and exchange ideas with a group of innovators, thinkers, visionaries, investors and entrepreneurs. | ![]() |
|
| Media Summit | March 10–11 | New York City |
| Hundreds of the country’s top media, entertainment and technology executives are expected to attend this gathering to discuss broadband, wireless, advertising, TV, film, cable, satellite, publishing, news and other media. | ||
| South by Southwest* | March 12–21 | Austin |
| This year’s SXSW schedule: Interactive March 12–16, Film March 12–20, Music March 17–21. Counterculture meets geek techies, indie filmmakers and alt bands. | ![]() |
|
| Social Networking World Forum — Europe | March 15–16 | London |
| The conference bills itself as Europe’s leading social media event. The event features conference streams and workshops on enterprise social media, mobile, social TV and more. A date for the World Forum — North America in the fall has not been announced | ||
| MIX10 | March 15–17 | Las Vegas |
| Now in its fifth year, Microsoft’s MIX conference is a gathering of designers and developers who are building the world’s most innovative websites. | ||
| ad:tech | March 16–17 | Sydney |
| ad:tech is the event for digital marketers, with lots of hands-on sessions with practical tips and case studies. Other ad:tech events are in San Francisco (April 19–21), Singapore (June 3–4), London (Sept. 21–22), Shanghai (Oct.), Tokyo (Oct. 28–29), Beijing (Nov. 17–18) and New York (Nov. 3–5). | ![]() |
|
| OMMA Global | March 17–18 | San Francisco |
| This biannual conference and trade show for the business of Online Media, Marketing and Advertising attracts about 4,000 people. This year’s theme is Cutting The Cord: The End Of Online. | ||
| DEMO spring | March 21–23 | Palm Desert, Calif. |
| More than 20,000 innovative technologies have been reviewed and 1,500 companies selected to launch on the DEMO stage over the past 19 years. However, the start-ups pay a steep fee to do so. | ![]() |
|
| Optimization Summits | March 23–24 | Dallas |
| At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum on topics ranging from social media to revenue management. | ||
| Social Media Strategies for Travel | March 24–25 | San Francisco |
| Social media is changing the way we communicate with our customers. Get the low-down on how travel companies are capitalizing on social media and take home practical advice on how to drive real return from your social media initiatives. | ||
| SocialTech | March 25 | San Jose, Calif. |
| SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services. | ||
| The Freemium Summit — The Business of Free | March 26 | San Francisco |
| The first Freemium Summit is a one-day event focused on exploring what it takes to succeed under the freemium business model. | ||
| Where 2.0 | Mar 30-Apr 1 | San Jose, Calif. |
| Situational awareness has become one of the essential analytics for our lives and our business. Where 2.0 looks at monetization strategies, emerging technologies and how new companies are jumping in to change the rules. | ![]() |
|
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Discount for NewComm Forum attendees

Shel Israel and Laura Fitton at NewComm 2009m (photo (cc) by Kenneth Yeung)
I’ve been a senior fellow with the nonprofit Society for New Communications Research since shortly after it was founded about 6 years ago and always look forward to the NewComm Forum it holds each spring in Northern California and fall in Boston/Cambridge.
SNCR has just announced the lineup for the next NewComm Forum and is offering a discount to readers of Socialmedia.biz. I’ll also be giving an hourlong presentation on New Paths for Journalism. Details:
What: NewComm Forum, the premier conference focused on helping communications professionals to leverage the power of the social web. Founding fellow Shel Holtz calls it the best event of its kind.
When/where: April 20–23, 2010, San Mateo, Calif.
Theme: The Social Web – Redefining Business
Discount code: NCF133 gets you a $100 discount, plus an additional $200 early bird discount if you register by March 12. Register on this page.
My session: Entrepreneurial journalism: Next year’s media model today
Friday, April 23 at 10:15am
Story after story proclaims a crisis in U.S. journalism, as major news organizations appear on the brink of bankruptcy and the public is left wondering who’ll be left to cover the news. J.D. Lasica, a journalist and social media consultant, argues that a solution can be found not in propping up existing news institutions but in making way for a new generation of
entrepreneurial news gatherers who marry the best of journalism with the dynamic, connective abilities of social media.
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Chatting with Wikipedia’s Jimmy Wales about community

(CC) photo by Joi Ito
Yesterday I wore two hats as a guest and co-host on David Mathison’sBe the Media Radio podcast on BlogTalkRadio along with Wikipedia founder Jimmy Wales. The topic was online communities — how to grow, nurture and sustain them,
Here’s our hourlong conversation — Jimmy Wales comes in about 20 minutes into it:
It was a wide-ranging conversation about the democratization of media, the birth of Ourmedia and YouTube, the thriving global open source development community of WordPress, Creative Commons licenses, Ning, entrepreneurial journalism, Silicon Valley’s mantra of embracing failure, and the state of Wikipedia. (Disclosure: I’m mentioned in a couple of chapters of Mathison’s book, Be the Media.)
I conveyed to Wales an observation by author and friend Howard Rheingold, who literally wrote book on virtual communities: All online communities have life cycles, he said. When they mature, it becomes more difficult to maintain a fresh flow of newcomers. Mature online communities can continue for years, but there is a danger of stagnation that accompanies longevity. Howard has tried a number of different approaches with his own communities, providing a “fresh space” for newcomers.
Wales said it was a thoughtful point and an ongoing challenge for Wikipedia, which is now coming up with innovative ways to keep people engaged, particularly making the editing experience more intuitive for nongeeks. (Even for a geek like me, figuring out how to do something as simple as adding a footnote remains obdurately difficult.)
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Ethical guidelines for talking with your customers

2 essential tools: Disclosure Best Practices Toolkit & Social Media Policies roundup
Today’s BlogWell event in San Diego offers a good time to post a summary of resources available for businesses and organizations beginning to dabble in social media. This is not the Wild, Wild West where anything goes. By now certain certain customs, ethical standards and unspoken social interactions are widely expected on the social Web.
First, a word about BlogWell: How Big Brands Use Social Media. reps from the U.S. Navy, Starbucks, Clorox, USAA, TurboTax and State Farm are talking openly about how they’re using social media in their companies or organizations. There’s a live blog of the event’s proceedings.
One reason BlogWell rises above some of the other social marketing events popping up everywhere is its association with the Social Media Business Council (formerly the Blog Council, a association of major brands that use social media. See a list of member companies — I just signed up for their newsletter. And socialmedia.org — someone shelled out a few dollars to buy that domain.

“Almost every social media scandal involving brands boils down to a lack of disclosure.”
– Andy Sernovitz
When I attended the first of two BlogWells, organizer Andy Sernovitz made a point of putting ethics and disclosure front and center. “The number one issue around ethics comes down to disclosure — being honest about your true identity,” he said.
Disclosure is essential, easy but requires education, Sernowitz said. “You don’t tack on a disclosure statement later, you start with that. You start with ethics and that’s how you lead.” It’s not only the right thing to do, but “it’s essential as a way to stay out of trouble. Almost every social media scandal involving brands boils down to a lack of disclosure. The blogosphere expects to know your motivations.”
The “10 magic words” for employees venturing onto the social Web, he said, are these: “I work for X, and this is my personal opinion.” That disclaimer goes a long way in helping to separate official company policy from an employee’s personal views.
Here’s my Disclosure and conflict of interest statement, which I posted in early 2008 and have updated repeatedly since then.
Disclosure Best Practices Toolkit
The Social Media Business Council has created a Disclosure Best Practices Toolkit — a handy and essential resource for any company involved in social media. This is not an imperious one-size-fits-all list of must-dos — “we’re not a standards body or trade association,” as Sernovitz says. Instead, it’s an open source toolkit to help you build your social media policy.
“Adapt it to your company, teach your team, improve ad share,” he adds. It could be a full-blown policy that comes out of corporate communications, it might be part of your company’s employee handbook, or it could be a set of informal guidelines for your department or team.
Download the 10-page tookit as a Word docx. Details:
- How to use
- FAQ
- Creative Commons License
- Checklist 1: Disclosure of Identity
- Checklist 2: Personal/Unofficial Blogging and Outreach
- Checklist 3: Blogger Relations
- Checklist 4: Compensation and Incentives
- Checklist 5: Agency and Contractor Disclosure
- Checklist 6: Creative Flexibility
This is an Open Source Document
- This is a living document that will continually change.
- This document will continue to evolve with community feedback and participation.
- Share and change this document as much as you like. It is licensed under a Creative Commons Attribution 3.0 Unported License and attribute it to the Social Media Business Council and link to http://www.socialmedia.org/disclosure.
The next BlogWell gatherings are in Cincinnati on April 7 and Seattle on May 5.
Socialmedia.biz has put together a resource guide to Social Media Policies created by corporations, media organizations, nonprofits and other groups. The policies of Intel, HP, IBM, Wells Fargo, the Washington Post and Bread for the World are among those included. Here are some of our posts on ethics and best practices in the online arena:
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Photos from Macworld Expo 2010

Heidi shows off the ingenious Telefingers.
This year’s Macworld Expo was the smallest I can remember. I’ve attended most Mac Expos for the past decade, which used to be a celebration of the genius new products from Apple, but this was the first show that Apple abandoned. And so the downsized Expo took up only San Francisco’s Moscone North hall instead of North and South.
That said, there are still a slew of cool products on display at the Expo. My favorite: Cabulous, an iPhone app that lets you actually see the location of cabs in your area and add cabbies to your network of favorites.
Here’s a Flickr photo set of what I caught.
• Macworld Expo 2009 (mostly photos)
• Middle schoolers as citizen reporters (Jan. 2009)
• No ‘one more thing’ at MacWorld Expo (2008)
• DataPilot: sync your cell phone and computer (Feb. 2008)
• At Macworld: Steve Jobs unveils the iPhone (2007)
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A gathering of big brains in Marin County
Spent last weekend at an annual retreat put on by a friend and consultant. This was the biggest gathering to date, with 90 of us from around the U.S. and Europe holed up in Marshall, Calif., near Point Reyes. (I mean holed up literally, given the extreme weather and the lack of Internet and cell phone access throughout.)
This was a retreat, not a conference, so I wasn’t in note-taking mode. But here are a few dozen photos I captured, and some interesting snippets. (We played by Aspen Institute rules, so we could report on comments but not attribute them without permission):
• I helped steer the most spirited discussion of the weekend, alongside author Scott Rosenberg, about the fate of news and journalism as they decouple from daily newspapers. I was surprised by the near-unanimity of the view that the kind of investigative journalism performed by news organizations like the New York Times needs to be preserved. How we get there is a story for another day.
• Coolest allusion of the weekend: to The Tralfamadorians, the creatures in Kurt Vonnegut’s Slaughterhouse Five who could see in four dimensions, including everything about a person’s past and future.
• Attendee Tom Gruber’s new iPhone app Siri launched during the retreat and shot to the No. 1 lifestyle app in the iTunes Store. I can’t wait to use it — it’s getting great reviews (NY Times) (USA Today).
• “intellectual property regimes are the exact opposite of social capital.” (I would differ.)
• “Stone Age people had more leisure time than we do.”
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A talk with Intel’s ‘blogfather’
A talk with Intel’s ‘blogfather’ from JD Lasica on Vimeo.
Here’s a 6-minute conversation I had with Bryan Rhoads, digital strategist with Intel’s Social Media Center of Excellence, about how Intel approaches social media. Bryan’s influence extends up and down the hallways of the 80,000-employee company, so much so that one of his colleagues calls him “the blogfather.”
Watch, download or embed the video on Vimeo
Intel is widely seen as a leader in tech innovation, but in recent years that culture of innovation has permeated social media as well, and it was on full display at the recent Consumer Electronics Show, where Intel’s social media team set up an Upload Lounge where bloggers interviewed thought leaders like Chris Kelly, candidate for California Attorney General. (Disclosure: I’m a member of the Intel Insiders social media advisory group, and Intel paid for my trip to CES.)
Intel’s social media managers achieved buy-in across the enterprise three to four years ago because of the relationships forged with Legal, PR and Marketing and management’s embrace of “the idea of getting as many voices as possible involved in the company’s social media efforts,” Bryan says.
The company formed a Social Media Center of Excellence, charged with being the central hub where employees could learn and become famliar with social media. The team developed a widely admired set of social media guidelines, and the company took the daring step of actually trusting its employees.
If someone wants to blog on behalf of Intel, they can do so simply by watching a 30-minute training video developed by the social media team. More than 1,000 Intel employees have taken the training class. Employees can start a presence on Twitter, Facebook, YouTube Flickr and other social media sites. “They can do it and know that they won’t get canned,” Bryan says.
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Social media, tech, marketing conferences: February
Following is a roundup of conferences and events scheduled in the social media, technology and marketing sectors for the month of February. For the full year, see: 2010 conferences: Social media, tech, marketing. I’ll start breaking out the monthly listings on the first of the month.
Who knew February, of all months, would be so crazy-busy? I’ll be attending a few Social Media Week events starting today in San Francisco. (See you there?)
If you know of other must-attend events, please add them by posting in the comments at the bottom and I’ll add them as I can.
Also please check out our Calendar of 2010 social change, nonprofit and media reform conferences on our sister site, Socialbrite.org.
| Conference | Date | Place |
|---|---|---|
| * indicates conferences I’ll be attending or speaking at. | ||
| February | ||
| AlwaysOn: OnMedia NYC | Feb. 1–3 | New York City |
| Tech CEOs from Silicon Valley meet the global advertising and media establishment. This executive event features CEO presentations and discussions about which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising and PR industries. | ||
| Social Media Week* | Feb. 1–5 | Various |
| Learn about the potential of social media in a series of events in your city: New York, San Francisco, London, Berlin, Toronto and Sao Paulo. | ||
| Vator Splash | Feb. 4 | San Francisco |
| Vator.tv is hosting an event for seed– to early-stage startups that want to learn about building their business and launch and/or showcase their companies before their industry peers, investors and media. | ||
| Teens in Tech 2.0 | Feb. 6 | San Francisco |
| Learn from teenagers what they think about the current trends of teenage technology. Create technology and hear directly from developers, entrepreneurs and video bloggers. | ![]() |
|
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2010 conferences: Social media, tech, marketing

Lucia Giacomantonio, Adriana Gascoigne and Robyn Cohen at Web 2.0 Expo, April 2009.
The Ultimate Guide to conferences & events, month by month
For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010.
This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. I’ve also left out some traditional newspaper conferences and some of the worthy but fast-changing BarCamps, PodCamps, MobileCamps and Social Media Club gatherings around the country. If you know of other must-attend events, please add them by posting in the comments at the bottom and I’ll add them as I can.
Also please check out our Calendar of 2010 social change, nonprofit and media reform conferences on our sister site, Socialbrite.org. It’s the first calendar of its kind that I’ve spotted!
You probably arrived here from a retweet on Twitter (or a Google search), so follow me here if you’d like: @jdlasica. Conferences marked with an * indicate that I’ll be speaking or attending.
| Conference | Date | Place |
|---|---|---|
| * indicates conferences I’ll be attending or speaking at. | ||
| January | ||
| Consumer Electronics Show* | Jan. 7–10 | Las Vegas |
| Still the largest electronics show on the planet. I’ll be covering it as part of the Intel Insiders. Coverage here and photos here. | ![]() |
|
| Agency of the Year | Jan. 12 | New York City |
| At this awards ceremony, MEDIA’s Agency of the Year Awards pays tribute to the agencies that set the gold standard in the business of media planning and buying in 2009. | ||
| Girls in Tech: Catalyst Conference | Jan. 26 | San Francisco |
| Catalyst Conference brings more than 250 passionate, creative women together to fuel new relationships and ideas. Come prepared to share concrete technology and business tools and tactics, meet energetic leaders and entrepreneurs, and develop your own business ventures. | ||
| OMMA Social | Jan. 26 | San Francisco |
| OMMA Social San Francisco looks to help attendees prepare for the next raft of social media change – change that may impact all online media as platforms such as Facebook Connect become embedded in sites throughout the Web. | ![]() |
|
| Web 3.0 | Jan. 26–27 | Santa Clara, Calif. |
| This conference will explore how companies are, and should be, using the new semantic Web technologies for bottom line impact in areas like marketing, corporate information management, publishing, customer service and personal productivity. | ||
| Enterprise Social 2.0 | Jan. 27–28 | Amsterdam |
| This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. | ||
| Social Media Conference | Jan. 27–29 | Miami |
| This is expected to be the largest gathering of senior executives from the enterprise social networking industry. The event will discuss social networking business models, global business strategies, partnerships, legal issues, payment systems and more. | ||
| Twiistup | Jan. 28 | Los Angeles |
| More than just a conference, Twiistup is LA’s biggest technology event. Twiistup combines a showcase for innovation, a platform for thought leaders and an audience of entrepreneurs, media and investors all wrapped in a unique, stylized environment that rivals a Hollywood production. | ![]() |
|
| Search Congress | Jan. 28–29 | Bilbao, Spain |
| The biggest Search Engines: Search Marketing and Online Marketing event starts the year in the north of Spain. SC Bilbao will offer 9 professionals workshops, 8 conferences and 2 days of learning and networking. Socialmedia.biz readers get a 30% discount — use the promotional code: ILOVESEARCH. | ||
| She’s Geeky | Jan. 29 | Mountain View, Calif. |
| The third Bay Area event takes place at the Computer History Museum. She’s Geeky hosts unconferences across the U.S. to give women in STEM technologies an opportunity to get together to learn from each other and discuss the issues they face in their respective fields. | ||
| February | ||
| AlwaysOn: OnMedia NYC | Feb. 1–3 | New York City |
| Tech CEOs from Silicon Valley meet the global advertising and media establishment. This executive event features CEO presentations and discussions about which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising and PR industries. | ||
| Social Media Week* | Feb. 1–5 | Various |
| Learn about the potential of social media in a series of events in your city: New York, San Francisco, London, Berlin, Toronto and Sao Paulo. | ||
| Vator Splash | Feb. 4 | San Francisco |
| Vator.tv is hosting an event for seed– to early-stage startups that want to learn about building their business and launch and/or showcase their companies before their industry peers, investors and media. | ||
| Teens in Tech 2.0 | Feb. 6 | San Francisco |
| Learn from teenagers what they think about the current trends of teenage technology. Create technology and hear directly from developers, entrepreneurs and video bloggers. | ![]() |
|
| Social Fresh | Feb. 8 | Tampa, Fla. |
| Social Fresh is a one-day, case study rich conference chiefly for marketers, with more than 30 speakers. | ||
| Training: Social Media for Government | Feb. 8–11 | Washington, D.C. |
| Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including how to develop a social media strategy. | ||
| Macworld Expo* | Feb. 9–13 | San Francisco |
| Guy Kawasaki, cutting-edge tech, product roll-outs, software classes and more. This is the first year Apple is not participating, but the Mac product and software ecosystem remains vibrant. | ![]() |
|
| TED | Feb. 9–13 | Long Beach, Calif. |
| TED (Technology, Entertainment, Design) is where the world’s leading thinkers and doers gather to share ideas worth spreading. TEDActive, a simulcast experience, takes place in Palm Springs. TEDx brings the TED experience to local communities. | ||
| Online Community Unconference East | Feb. 10 | New York City |
| This is an open space gathering of online community managers, developers, business people, tool providers and investors to discuss best practices in developing and growing online communities. The West Coast version takes place June 9. | ||
| 140 Characters Conference — Barcelona | Feb. 15 | Barcelona |
| #140conf explores the effects of Twitter on such topics as celebrity, media, advertising, politics, music, education, public safety and public diplomacy. | ||
| BlogWell | Feb. 16 | San Diego |
| You’ll hear eight case studies on the best social media programs at large corporations directly from the social media execs themselves in this ongoing series of events put on by GasPedal and the Blog Council. | ||
| edSocialMedia Bootcamp | Feb. 16 | Boston |
| Are you trying to understand social media and how it can be used at your school? Do you need a better grasp of the benefits and challenges of social media before jumping in? The gathering will tackle how social media can be used in education. | ![]() |
|
| paidContent | Feb. 19 | New York City |
| paidContent2010 gathers senior business leaders representing publishers, content technology companies, investors, analysts, bloggers and journalists to discuss business strategies and models that are working across news, information and entertainment, and to explore cross-platform approaches to developing diverse revenue streams. | ||
| Gravity Summit | Feb. 22 | Los Angeles |
| Gravity Summit events help bridge the gap between the new social media marketing tools and the business community. The event seeks to help inform marketing professionals, small business owners, advertisers, executives and others about the new marketing and communications landscape. | ||
| Virtual Edge | Feb. 22–23 | Santa Clara, Calif. |
| Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. The summit is designed for all virtual marketing and meeting professionals, as well as for those with expertise in producing physical events and in-person meetings that now need to expand into adding virtual solutions. | ||
| O’Reilly Tools of Change for Publishing | Feb. 22–24 | New York City |
| A conference on emerging trends around digital publishing, including the mobile Web, ebooks, digital printing, new authoring tools, evolving business models for paid content, etc. | ||
| Future of Web Apps | Feb. 22–24 | Miami |
| Speakers on the 10 Golden Principles for Successful Web Apps, marketing metrics, open source libraries and more. | ||
| Online Marketing Summit | Feb. 22–25 | San Diego |
| Join your marketing peers as they share ideas, hear from expert practitioners and learn best practices in the areas of social media, search, email, analytics and more -– in a completely vendor-free environment. | ||
| Think Tank Live | Feb. 23 | Milwaukee, WI, area |
| Think Tank is a collective group of integrated marketing professionals from Chicago and Milwaukee. Each of the presenters represents a different area in the world of Internet marketing: SEO, SEM, branding, web development, analytics, blogging and social media. | ||
| Sex::Tech 2010 | Feb. 26–27 | San Francisco |
| The Internet and mobile tech have strengthened youth networks and increased youth access to tools and information for improving their sexual health. Sex::Tech explores tools and methods for reaching youth with STD/HIV prevention and sex education interventions. | ![]() |
|
| March | ||
| Global Ignite Week | March 1–4 | Worldwide |
| Ignite, started in 2006, brings together geeks to do 5-minute talks in front of small audiences — with slides that rotate every 15 seconds. Global Ignite Week features 500 talks in 40 cities, including New York, LA, the Bay Area, Boston, Madrid, Manila, Paris and Sydney. | ![]() |
|
| SMX West | March 2–4 | Santa Clara, Calif. |
| SMX West features three days of sessions, keynotes and access to the leading vendors in search marketing. Sessions will focus on SEO, PPC, social media, local & mobile search and more. Other SMX events: Toronto (April 8–9), Sydney (April 22–23), London (May 17–18), Seattle (June 8–9), New York (Oct. 4–6). | ||
| The Co-Alignment of the Corporate and Personal Brand | March 4–5 | Chicago |
| You’ll develop your copy of “The Draft,” SOHO’s 16-page social communications policy workbook for businesses and corporations. The focus in 2010 is co-aligning the corporate brand with internal and external communications. | ||
| SearchFest | March 9 | Portland, Ore. |
| SearchFest is dedicated to search marketing education and networking. Industry experts and thought leaders from around the country are scheduled to deliver in-depth presentations. This year will be the most comprehensive SearchFest ever with topics like Social Media Marketing, Advanced Search Engine Optimization, Local Search, Analytics, Paid Search Marketing and more. | ![]() |
|
| We Media Miami | March 9–11 | Miami |
| Here you can meet the Game Changers, watch the PitchIt! finals, be a part of a live global broadcast by The BBC and exchange ideas with a group of innovators, thinkers, visionaries, investors and entrepreneurs. | ![]() |
|
| Media Summit | March 10–11 | New York City |
| Hundreds of the country’s top media, entertainment and technology executives are expected to attend this gathering to discuss broadband, wireless, advertising, TV, film, cable, satellite, publishing, news and other media. | ||
| South by Southwest* | March 12–21 | Austin |
| This year’s SXSW schedule: Interactive March 12–16, Film March 12–20, Music March 17–21. Counterculture meets geek techies, indie filmmakers and alt bands. | ![]() |
|
| Social Networking World Forum — Europe | March 15–16 | London |
| The conference bills itself as Europe’s leading social media event. The event features conference streams and workshops on enterprise social media, mobile, social TV and more. A date for the World Forum — North America in the fall has not been announced | ||
| MIX10 | March 15–17 | Las Vegas |
| Now in its fifth year, Microsoft’s MIX conference is a gathering of designers and developers who are building the world’s most innovative websites. | ||
| ad:tech | March 16–17 | Sydney |
| ad:tech is the event for digital marketers, with lots of hands-on sessions with practical tips and case studies. Other ad:tech events are in San Francisco (April 19–21), Singapore (June 3–4), London (Sept. 21–22), Shanghai (Oct.), Tokyo (Oct. 28–29), Beijing (Nov. 17–18) and New York (Nov. 3–5). | ![]() |
|
| OMMA Global | March 17–18 | San Francisco |
| This biannual conference and trade show for the business of Online Media, Marketing and Advertising attracts about 4,000 people. This year’s theme is Cutting The Cord: The End Of Online. | ||
| DEMO spring | March 21–23 | Palm Desert, Calif. |
| More than 20,000 innovative technologies have been reviewed and 1,500 companies selected to launch on the DEMO stage over the past 19 years. However, the start-ups pay a steep fee to do so. | ![]() |
|
| Optimization Summits | March 23–24 | Dallas |
| At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum on topics ranging from social media to revenue management. | ||
| Social Media Strategies for Travel | March 24–25 | San Francisco |
| Social media is changing the way we communicate with our customers. Get the low-down on how travel companies are capitalizing on social media and take home practical advice on how to drive real return from your social media initiatives. | ||
| SocialTech | March 25 | San Jose, Calif. |
| SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services. | ||
| The Freemium Summit — The Business of Free | March 26 | San Francisco |
| The first Freemium Summit is a one-day event focused on exploring what it takes to succeed under the freemium business model. | ||
| Where 2.0 | March 30-April 1 | San Jose, Calif. |
| Situational awareness has become one of the essential analytics for our lives and our business. Where 2.0 looks at monetization strategies, emerging technologies and how new companies are jumping in to change the rules. | ![]() |
|
| April | ||
| Social Web Business Forum | April 8–9 | Los Angeles |
| The Social Web Business Forum is where top online executives gather to discuss the intersection of online communities, social media and Enterprise 2.0. | ||
| mediaXchange | April 11–14 | Orlando, FL |
| For the 2nd year, mediaXchange replaces the Newspaper Association of America’s Marketing and NEXPO. It’s a cost-efficient way to learn about new revenue opportunities and network with your newspaper media peers. | ||
| PubCon South | April 13–15 | Dallas |
| PubCon Dallas is a multi-track technology conference with an extensive program of educational sessions where cutting-edge Internet marketing knowledge hot topics and trends are dissected. | ![]() |
|
| Inbound Marketing Summit — SF | April 14–15 | San Francisco |
| Chris Brogan presents the second year of this conference series geared to social influence marketers. Other Inbound Marketing Summits are coming to Chicago (June 23–24), Boston (Oct. 6–7) and Austin (Nov. 9–10). | ||
| Commercializing the Cloud | April 16 | Mountain View, Calif. |
| Under the Radar’s “Commercializing the Cloud” brings together CIOs and heads of IT from large enterprises, small businesses, carriers and media companies that are innovating to stay ahead in the fast-evolving IT ecosystem. | ||
| Future Midwest | April 16–17 | Royal Oak, Mich. |
| This is the region’s largest two-day technology and knowledge conference. The gathering looks at how technology and digital tools have dramatically changed the way we do business and the effect this transition has had on companies. | ||
| Emerging Communications (eComm) | April 19–21 | San Francisco |
| The third annual eComm Conference & Awards is designed to showcase tech and business model innovation — especially around telecom, mobile and Internet communications — and to explore the latest opportunities. | ![]() |
|
| ad:tech | April 19–21 | San Francisco |
| Ad:tech is the event for digital marketers, with lots of hands-on sessions with practical tips and case studies. Other upcoming ad:tech events are in Singapore (June 3–4), London (Sept. 21–22), Shanghai (Oct.), Tokyo (Oct. 28–29), Beijing (Nov. 17–18) and New York (Nov. 3–5). | ||
| 140 Characters Conference — New York | April 20–21 | New York |
| #140conf explores the effects of Twitter on such topics as celebrity, media, advertising, politics, music, education, public safety and public diplomacy. Other 140 Characters Conferences will take place this year in London and Los Angeles. | ![]() |
|
| NewComm Forum * | April 20–23 | San Mateo, Calif. |
| I’ll be speaking at the Society for New Communications Research’s NewComm Forum, one of the best gatherings of new media professionals and social marketers. | ![]() |
|
| The Power of eMarketing | April 21–22 | San Francisco |
| The eMarketing conference brings together marketers from around the world in a sophisticated forum of presentations, networking opportunities and sessions. | ||
| Next Web | April 27–29 | Amsterdam |
| One of the best networking events in Europe, the Next Web conference welcomes 1,200 Web professionals — decision makers from the European & American Internet scene, technology entrepreneurs, start-ups, innovators, along with venture capitalists, industry journalist, bloggers and senior level executives for 3 talks, business and fun. | ||
| Free State Social | April 29–30 | Lawrence, Kansas |
| The Free State Social will highlight the best in social media from the Kansas region, educate attendees about the current state of social media, present opportunities for its use and talk about where the industry is headed. | ||
| SOBCon | Apr 30-May 2 | Chicago |
| SOBCon is “Biz School for Blogging,” focusing on the ROI of relationships in the enterprise. It’s where the best minds in social marketing gather to present models, discuss insights and determine best practices. | ![]() |
|
| May | ||
| CMS Expo | May 3–5 | Evanston, Ill. |
| At CMS Expo, you’ll get 3 full days of CMS skills training for Joomla, Drupal and WordPress, plus a CMS Foundations Track and CMS PowerTrack, built to help you power up your CMS to its maximum efficiency. | ||
| Social Media & Community 2.0 Strategies | May 3–5 | Boston |
| Targeted advice for business managers seeking real-life stories of how to leverage social media for real results. Not just buzz but real-world examples of driving revenue, cutting costs and energizing conversations around your brand. | Web 2.0 Expo * | May 3–6 | San Francisco |
| Web 2.0 Expo provides insight into the new generation of services and opportunities offered by Web 2.0. Heavy on vendors and products, it’s a larger gathering than Web 2.0 Summit. | ![]() |
|
| Digital Hollywood Spring | May 3–6 | Santa Monica |
| I’ve spoken at several sessions at Digital Hollywood but likely won’t return this year. It’s one of the nation’s premier entertainment and technology conferences. | ||
| MarketingProfs B2B Forum | May 4–5 | Boston |
| The B2B Forum is a one-stop shop for the skills you need to drive sales. You’ll learn from B2B marketing experts in a variety of formats from panel discussions to round-tables to one-on-one therapy. | Lift10 | May 5–7 | Geneva, Switzerland |
| Lift10 will welcome 1,000 participants from 40 countries to explore the most overlooked aspect of innovation: people. | ||
| MaximumFunCon | May 7–9 | Lake Arrowhead, Calif. |
| The second annual MaximumFunCon is a gathering of creative people who wish to be more awesome, hosted by MaximumFun.org. | ||
| next10 | May 11–12 | Berlin |
| Organized by SinnerSchrader, the next conference is one of the top networking and trend conferences within the European Web industry. | ![]() |
|
| Streaming Media East | May 11–12 | New York City |
| Content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators and others gather to hear the latest on online video technology. Streaming Media West will take place Nov. 2–3 in Los Angeles. | ||
| Winning Media Strategies | May 20–22 | Washington, D.C. |
| BIA/Kelsey’s annual conference focused on the latest developments and trends for enhancing the traditional media business and creating the progressive change television, radio, cable and newspaper companies must make to ensure long-term success. | ||
| Search Exchange Internet Marketing Conference | May 17–19 | Charlotte, NC |
| Join hundreds of business professionals and entrepreneurs, hear keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising and web analytics. | ||
| Gilbane Conference | May 18–20 | San Francisco |
| Intranets, blogs, wikis, portals and social software tools provide knowledge workers increasingly efficient ways to collaborate and share knowledge. This conference is organized into four tracks so whether you are in marketing, IT, a business unit or an internal function, you will be able to plan a customized agenda to get the information you need for success. A corresponding Gilbrane Boston conference will likely be held in the fall. | ![]() |
|
| WebVisions | May 19–21 | Portland. Ore. |
| WebVisions explores the future of web design, technology, user experience and business strategy to uncover the trends for web and mobile applications, blogs, social media, animation, motion graphics and more. | ![]() |
|
| Ypulse Youth Marketing Mashup | May 24–25 | San Francisco |
| YPulse, which tracks how youths use emerging media, again showcases entrepreneurs between the ages of 13 and 24. Guy Kawasaki has tentatively agreed to return and moderate the Totally Wired Youth Entrepreneur panel. | ![]() |
|
| Conference on Weblogs and Social Media | May 23–26 | Washington, DC |
| The 4th International Conference on Weblogs and Social Media brings together researchers from disparate disciplines to increase our understanding of social media in all its incarnations. This event will be held in Washington DC, where government innovators are experimenting with the use of social media to increase transparency and better engage with the citizenry. | ![]() |
|
| School of WOM | May 24–26 | Chicago |
| The Word of Mouth Marketing Association puts on this training workshop for marketers. | ||
| Gov 2.0 Expo | May 25–27 | Washington, D.C. |
| Government 2.0 is about empowering government employees to serve citizens better and opening up the government into a platform that enables citizens to better help their communities. | ||
| June | ||
| D Conference * | June 1–3 | Palos Verdes, Calif. |
| The Wall Street Journal’s D: All Things Digital conference has been breaking news, highlighting innovation and bringing you straight-up, unvarnished conversations with the most influential figures in technology since 2003. D is different from other conferences: no canned speeches, no marketing pitches — just content. | ![]() |
|
| Personal Democracy Forum | June 3–4 | New York City |
| The annual gathering of political activists, government reform advocates and techies, with an “unconference” for the Saturday after the formal conference ends. | ||
| IABC World Conference | June 6–9 | Toronto, Ontario, Canada |
| The World Conference of the International Association of Business Communicators brings together 1,400 communication practitioners from 40 countries for four days of learning, camaraderie and inspiration.. | ![]() |
|
| Internet Week NYC | June 7–14 | New York City |
| Internet Week New York is a weeklong festival of events saluting NYC’s thriving Internet industry and the companies, organizations and innovators creating the future of online media. | ||
| SMX Advanced | June 8–9 | Seattle |
| Search Marketing Expo Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial and quite informative. | ||
| Connections | June 8–10 | Santa Clara, Calif. |
| Connections: The Digital Living Conference and Showcase, hosted by research firm Parks Associates with support from the Consumer Electronics Association, is the executive event focused on market developments for advanced digital lifestyle solutions. | ||
| Online Community Unconference | June 9 | Mountain View, Calif. |
| The Online Community Unconference is a gathering of online community managers, developers, business people, tool providers and investors to discuss how to develop and grow online communities. | ||
| Advertising 2.0 | June 7–8 | New York City |
| The annual gathering of advertising, marketing and media execs covering global brands, marketing, mobile and media. It’s put on by Barry Diller’s IAC and Digital Hollywood. | ||
| VON Conference & Expo | June 9–11 | Washington, D.C. |
| VON: The Voice of Network Convergence showcases the best of the global IP communications world for service providers and large enterprises. | ||
| Turning Ideas Into Business | June 13–16 | Banff, Canada |
| The Banff World Television Festival (BANFF) and nextMEDIA have announced an innovative strategic partnership that will see these two popular industry events run concurrently. | ||
| TWTRCON NY | June 14 | New York |
| TWTRCON NY is a one-day conference focused entirely on the business use of Twitter where you’ll see case studies and learn best practices from leading organizations that are using the real-time Web to deliver bottom-line results. | ![]() |
|
| Enterprise 2.0 | June 14–17 | Boston |
| E2 takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. | ![]() |
|
| SIME Barcelona | June 16–17 | Barcelona, Spain |
| SIME is northern Europe’s largest conference about the Internet and digital opportunities with events in Helsinki, Stockholm, Barcelona and now for the first time in San Francisco. SIME brings together top executives, marketing professionals, aficionados and members of the press. SIME is about how digital opportunities can convert to new business and a better world. | ||
| Inbound Marketing Summit — Chicago | June 23–24 | Chicago |
| Chris Brogan presents the second in a series of social influence marketing conferences for 2010. | ||
| Cloud Computing World Forum | June 29–30 | London |
| In this 2-day conference and exhibition, you’ll hear leading case studies about how businesses have integrated cloud computing and Enterprise 2.0 into their working practices. | ||
| July | ||
| Open Source (OSCON) | July 19–23 | Portland |
| The premier open source gathering around. | ||
| Fortune Brainstorm: Tech | July 22–24 | Aspen, Colo. |
| Fortune Brainstorm: Tech is a marketplace of ideas that assembles some of the smartest people in tech and media — the thinkers, operators, entrepreneurs, innovators and influencers — for discussions about the changing landscape. | ![]() |
|
| Summit at Stanford | July 27–29 | Palo Alto, Calif. |
| This executive gathering highlights the significant economic, political and commercial trends affecting the global technology industries. The summit features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases. | ||
| August | ||
| BlogHer | Aug. 5–7 | New York |
| BlogHer’s sixth annual conference (Aug. 6–7) will be held in conjunction with BlogHer Business (Aug. 5). The conference for women bloggers attracts about 90% women, 10% men. | ![]() |
|
| Gnomedex | Aug. 19–21 | Seattle |
| Gnomedex is a top gathering of geeks, open source pioneers and cool kids. | ||
| September | ||
| WITI’s Women and Technology Summit | Sept. 12–14 | Silicon Valley, Calif. |
| WITI’s annual Women and Technology Summit in Silicon Valley provides opportunities to get connected to amazing women from around the world convening in one place. | ||
| TechCrunch50* | Sept. 13–15 | San Francisco |
| TechCrunch puts on its annual look at the top tech startups at the San Francisco Design Center Concourse. T50 and DEMO, which it wants to kill, program their dates to go up against each other. | ![]() |
|
| DEMOfall | Sept. 13–15 | Santa Clara, Calif. |
| The fall edition of the august tech innovation conference (which charges companies about $20,000 to present on stage). | ||
| Latino2* | Sept. 18 | Los Angeles |
| The first Latino2 conference aims to create the largest gathering of business professionals interested in engaging Latinos in the digital age. Brought to you by Latinos in Social Media (LatISM), the event will have a strong focus on technology, entertainment, media and public policy. It’ll be held at the LA Convention Center. | ![]() |
|
| Gov 2.0 Summit | Sept. | Washington, DC |
| O’Reilly’s Gov 2.0 Summit returns to the nation’s capital some time in September. | ||
| PICNIC | Sept. 22–24 | Amsterdam |
| PICNIC is a cross-discipline platform for creative conversation and collaboration. It’s a unique festival featuring a strategic conference complemented by hands-on workshops and matchmaking sessions. | ![]() |
|
| October | ||
| SMX East | Oct. 4–6 | New York City |
| SMX East features three days of sessions, keynotes and access to the leading vendors in search marketing. Sessions will cover a wide range of search engine marketing topics: SEO, paid search advertising, analytics, local, mobile and more. | ||
| Inbound Marketing Summit — Boston | Oct. 6–7 | Boston |
| Chris Brogan presents the third in a series of social influence marketing conferences for 2010. | ||
| Online Community Summit | Oct. 7–8 | Sonoma, Calif. |
| The Online Community Summit is where thought leaders in online collaboration gather to discuss best ideas for the future. | ||
| BlogWorld & New Media Expo | Oct. 14–16 | Las Vegas, Nev. |
| The first day of the show is the Social Media Business Summit. The final two days will be the trade show and rich selection of conference sessions. | ||
| Digital Hollywood Fall | Oct. 18–21 | Santa Monica |
| Digital Hollywood remains one of the nation’s premier entertainment and technology conferences. | ||
| Web 2.0 Expo NY | mid-Oct. | New York City |
| The NYC edition of Web 2.0 Expo. | ||
| Pop!Tech | Oct. 20–23 | Camden, Maine |
| Pop!Tech is a network of remarkable people, extraordinary sessions, powerful ideas and innovative projects that are changing the world. I attended one year — it’s a great gathering. | ||
| Online News Association | Oct. 28–30 | Washington, D.C. |
| The 10th annual gathering of new media movers and shakers, journalists and online news managers. | ||
| November | ||
| Inbound Marketing Summit — Austin | Nov. 9–10 | Austin |
| Chris Brogan presents the fourth in a series of social influence marketing conferences for 2010. | ![]() |
|
| Streaming Media West | Nov. 15 | Miami |
| Content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators and others gather to hear the latest on online video technology. | ||
| Web 2.0 Summit * | Nov. 15–17 | San Francisco, CA |
| One of the best tech conferences in the world, period. A gathering about how to put the power of the Web to work — its technologies, its business models and its philosophies of openness, collective intelligence and transparency. | ![]() |
|
| WOMMA Summit | Nov. 17–19 | Las Vegas |
| The Word of Mouth Marketing Association brings together thought leaders in the word-of-mouth marketing space. | ||
| SIME Stockholm | Nov. 17–18 | Stockholm |
| SIME is northern Europe’s largest conference about the Internet and digital opportunities with events in Helsinki, Stockholm, Barcelona and now San Francisco. SIME brings together top executives, marketing professionals, aficionados and members of the press. SIME is about how digital opportunities can convert to new business and a better world. | ||
| December | ||
| Supernova* | Dec. (?) | San Francisco |
| At Supernova, CEOs and bloggers, entrepreneurs and academics, policy experts and industry leaders share insights and build relationships. No date has been announced yet for Supernova 2010. | ![]() |
|
| LeWeb | Dec. | Paris |
| LeWeb is the top Internet event in Europe, with 2,400 participants from 50 countries attending in 2009. No date yet for the 2010 event. | ||
| Interactive Local Media | Dec. 8–10 | Santa Clara, Calif. |
| Interactive Local Media 2010 is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds and mobile search. | ||
I can’t find plans for a 2010 version of:
• Reboot (last held June 25– 26, 2009, in Copenhagen)
• Digital ID World
• FASTforward
• Web Content Conferences
• Conversational Marketing Summit
• Bulldog Reporter’s Media Relations Summit
• Beyond Broadcast
• NewTeeVee Pier Screenings
For an even more comprehensive list of all things geek, check out Robert Scoble’s Upcoming events list.
In addition, Conference Alerts seems to have a pretty good listing of 2010 academic conferences by subject category, including Politics and Communications and Media.
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At CES: Privacy, openness & broadband’s future

FCC chairman Julius Genachowski
Beyond the techno eye candy, digging out the substance at CES
An army of tech and gadget writers descended on the just-ended Consumer Electronics Show in Las Vegas. Rather than duplicate their coverage, I’ll offer some snapshots from my three days at the conference:
FCC chairman on the need for ‘digital literacy’
The Tech Policy Summit (for whom I’ve twice moderated panels in past years) held three days of sessions at CES, highlighed by Consumer Electronics Association CEO Gary Shapiro’s on-stage chat with Federal Communications Commission chairman Julius Genachowski, whose appointment last year won rave reviews from reform groups.
In March the FCC is due to release its plan for making Internet broadband connectivity available to all Americans. Some nuggets from Genachowski’s talk:
• “Computers are in 75 percent of people’s homes, TVs are in 98 percent. … Can TV be part of the broadband solution?”
• “The concept of literacy and teaching kids to read needs to be expanded to include digital literacy so all of our kids, as they grow up, are prepared for the new economy.” Absolutely.
• “If you don’t have access to the Internet, more and more you can’t find a job.” Many job listings can only be found online.
• New website launched on Thursday: reboot.fcc.gov, with an aim of fostering discussion of how the FCC can be reinvented to serve the public.
• “The idea that open platforms are good business is becoming conventional wisdom, and I think that’s a healthy thing.”
• He said he wants to create a “baseball culture,” where batting .300 for a lifetime gets you into the Hall of Fame — it also means you failed seven out of 10 times, and innovation flourishes only when your employees aren’t afraid to fail.
• “The fairness doctrine is dead.”
• The FCC will defend the precept of net neutrality “rigorously.”
Privacy in the age of openness
On Thursday afternoon, at the Intel Upload Lounge for bloggers, Cathy Brooks moderated a fascinating hourlong discussion about privacy, identity and the culture of openness. Chris Kelly (at right), who’s on leave as Chief Privacy Office of Facebook to run for California Attorney General, was the center of attention in a conversation that also included Brian Solis, Frank Gruber and Genevieve Bell of Intel.
The panelists agreed that there’s a growing culture of prizing the authentic and the transparent — up to a point. Some highlights:
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