Web show producers: Increase user loyalty with live interaction
In a tag team interview session, I interviewed Carlos Rodela, CEO of AllofUsAreFamous and co-host of “Rad on the Web.” Rodela hosts many shows on the Mevio network. Mevio streams its shows live through the Justin.tv network which has a live chat built into the page.
I talked with Rodela about the importance of engaging with your audience live during your show. It increases viewer loyalty but viewers can also provide content for your show. Watch Rodela’s interview with me about where my media career all started, “The Baywatch Report.”
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported.
0 Comments
Is it still pompous to announce, ‘I don’t have a TV’?

We’ve all had this moment. You want to talk to a friend about some great TV program you just saw. Instead of engaging or heeding your recommendation they simply announce, “I don’t have a TV.”
We all know where that conversation leads. Either they’re considerate and just let it go. But more often they tell you with a wave of their hand, “All television sucks” and/or that will be followed up with the declarative statement, “I read.” It’s impossible for this whole episode to go down without the non-TV owner coming off as incredibly pompous and you being resentful and condescended to.
There are tons of things I don’t have. I never feel compelled to publicly announce to people what I don’t have. Why do people who don’t have a television feel compelled to publicly announce that they don’t have one?
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
12 Comments
Outdoor: The only ad platform that survives social media
I was thinking about how my media consumption has changed recently. Much has been written about the subject, and I’ve definitely changed my media consumption over the years. Here’s what has drastically changed:
Podcasts, not radio: I am a heavy podcast consumer (see my podcast listening lineup for 2010). I rarely listen to the radio, even though I appear on it sometimes.
All news online and via mobile: My main news channels are RSS feeds via Google Reader. Ads rarely get through and when I go to a blog, I mentally block out all ads. I can’t recall a single banner ad I’ve ever seen. I’ve never consciously clicked on an online ad. I can’t remember the last time I purchased a print newspaper.
TiVo is my friend: I never watch TV live. I always watch pre-recorded shows and zip through commercials. The only live TV I watch is sports, but that’s starting to time shift as I’m watching the Colts and Jets play right now but I’m about 20 minutes behind so I can zip through most of the commercials.
I’m sure most of you reading this blog have similar stories of shifts in media consumption. And it got me to start thinking, if a company does want to reach me and people like me through traditional media, where can they go? What is the one area of traditional advertising that hasn’t been affected by the Internet and social media? The only answer I could come up with is outdoor.
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
30 Comments
My most popular (and favorite) posts of 2009

If you’re a blogger, one great way to reflect on the year’s happenings is to just go through all the posts you wrote for that year. After a trip down memory lane, I put together a collection by category of the most popular and my favorite posts (across all the sites I write for) of 2009.
Personal experiences
Hey PR, bloggers are not tools to be used — There’s a gentle give-and-take relationship between journalists and PR people. But now that bloggers are in vogue, there’s a sense that some PR reps can use bloggers as tools for their clients. It’s obvious and obnoxious. Here’s my personal story of what one PR firm did. Make sure to watch John C. Dvorak lay into me about it on Cranky Geeks (happens at the beginning of the show), and then there’s an incredible Update: Bad PR experience story. PR firm’s client is obtuse.
Social media “gurus” and some bloggers are egotistical jerks — A PR rep made a mistake of ccing everyone on an email. Instead of unsubscribing, or doing nothing, many people on the list decided to hit Reply All and tell everyone what they thought of this woman. Insulting, rude, and the people on the list were well known social media people.
Pepcom: We’d like to invite you to a party that we don’t want you to attend — Pepcom has an 11-year-old policy of not inviting journalists/consultants to their events. Must be full-time journalists. Even though I’ve been attending their events for six years they decided to send me an invite, let me accept, and then uninvite me.
My personal Twitter policy. What’s yours? — So often I see people telling others how to behave on Twitter. I think the issue is do you know how you behave? Do you have a personal policy and do you stick to it?
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported.
2 Comments
Le Web day 2: End of day show report
Here’s my second and final show report from Le Web. We had been led to believe that Le Web was going to be about real-time Web. After the first day, we were wondering when that discussion would begin. But by day two we finally got some discussion on that topic.
Watch the video for a summary of day two, mostly about the real-time Web and also some of my critiques about how the show was handled. But for a full analysis of the event, make sure you read my report, The cool and not-so-cool from LeWeb.
Related articles by Zemanta
- Loic Le Meur — Insights from LeWeb ’09 (andreavascellari.com)
- Slides: Real Time Web Is Not Fast Enough — Three Strategies For Business (web-strategist.com)
- Real Time Not To Be Confused With Real Accurate (myventurepad.com)
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
0 Comments
Le Web day 1: End of day show report
Here’s my end of day show report for Le Web, the Web 2.0 conference in Paris. I’ve been in Paris for the week reporting with the Traveling Geeks (watch video of us on a train). Watch the video for a quick summary of the companies I saw, plus a quick story at the end about an outbreak Robert Scoble had at the expense of the French entrepreneurs.
Companies and links mentioned in the video.
- Square
- How Dell handles customer service and sales through social media: Interview with Richard Binhammer (@RichardATDell)
- AllMyApps
- blueKiwi
- TicTacDo
- Wikeo
- eBuzzing
- DEZineforce
- Video: Dating tech service Wuiper offers a fun way for people to meet
- DEZineforce
- TrueKnowledge
- Yatedo
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
One Comment
How Dell handles customer service and sales through social media
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the many responses to the 2005 Dell Hell outburst initiated by social media consultant Jeff Jarvis, who wrote an open letter to Dell complaining about Dell’s customer service. At the time, Dell’s response was, “We don’t respond to bloggers.”
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
2 Comments
Geeks on a Train
The Traveling Geeks can’t stop recording their every movement, especially on the Paris Metro
I am still highly amused by the volume of photography and video that’s going on at the Traveling Geeks event in Paris (explanation, silly video). There is an endless number of photos that have been taken so far (full screen), and we haven’t yet arrived at our key event, Le Web, which starts tomorrow.
Here’s a video of us jammed into a Metro car going to see a bunch of startups at an incubator. On the train and in the video are Eliane Fiolet, Tom Foremski, Robin Wauters, Kim-Mai Cutler, Frederic Lardinois, Matt Buckland, Sky Schuyler, Ewan Spence, Olivier Ezratty, Renee Blodgett, Amanda Coolong, Beth Blecherman, and Robert Scoble.
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
One Comment
Free report: ‘Real-Time Search and Discovery of the Social Web’
Google, Microsoft scramble to incorporate real-time search into their results
Call it good or bad timing, but I just happened to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. After some last-minute edits, the report is now done and I’m making it available to everyone for free. It’s titled, “Real-Time Search and Discovery of the Social Web.” You can download the PDF, or view it as a slide show on Scribd.
Given that I’m makiing the report available free, I ask just one thing in return: feedback. Positive, negative, it’s all welcomed — just please make it constructive. I’m eagerly learning as much as I can about this subject. This is an area that I think is going to grow like crazy, and we’re only looking at a thumbnail’s worth of what is yet to come.
Here are some highlights from the report.
- Real-time search could steal away as much as $40 billion from traditional search. Google and Microsoft’s announcement to incorporate real-time search results is a good first step to prevent losses.
- The definition of real-time search is far more varied than the definition of traditional search. You’ll see more variations in what is considered a real-time search engine.
Continue reading »
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
16 Comments
The Traveling Geeks land at Le Web
Go to dinner with the geeks and you’ll get lots of photos taken
Let me set the scene for you. More than a dozen geeks have traveled to Paris for a weeklong tech odyssey culminating with coverage from France’s premier Web 2.0 conference, Le Web. I’m having a hard time trying to determine what the difference is between “Le Web” and “The Web,” but as far as I can tell, it’s soft cheese.
Our group, the Traveling Geeks, has come from all over the world to meet, see new technology, and report about it. Everyone is blogging from multiple locations, but if you want to catch everyone’s coverage, no matter where they write it, just follow the blog Traveling Geeks (RSS).
Here’s what I’ve learned so far:
- “Traveling Geeks” pens look a lot better than they work. I’ve witnessed three run out of ink within one minute of use.
- Connectivity at hotel is horrible. I’m jonesing for a fast connection so I can upload some videos. I’ve got a video of an aging accordionist playing and singing “I’m Just a Gigolo.” UPDATE: I got a fast connection and I just posted the video. Take a look.
- Geeks bring their video and image capturing equipment to dinner. Things normal people wouldn’t dream to photograph will not only be photographed and videotaped, but you’ll have lots and lots of it. Here’s just the beginning of our photostream.
- The doors on the Paris Metro will try to crush you if you don’t get in or out fast enough. Tom Foremski of Silicon Valley Watcher was unfortunately our guinea pig for that discovery. Despite all the photos of everyone’s meal and the closeups of the pores on my face last night, nobody got a shot or video of Tom vs. the Paris Metro.
Special thanks to Mobile Globe for sponsoring last night’s dinner. I was privy to a rather cool demo of its mobile application that lets you make international calls anywhere in the world for just 4 cents per minute. Installs on BlackBerrys, iPhones and a bunch of other Java-enabled devices. And another thanks to Mashcast for making that silly video of all us at top.
Tweet It!
Buzz This Post
Delicious
Digg This Post
Facebook
Reddit
Stumble This Post
This work is licensed under a Creative Commons Attribution 3.0 Unported.
































![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=85b4e935-52c9-4f27-b649-8fb498a416eb)










