This is the second part of our three-part Social Media Planning series, broken down into the following phases:

1. Part 1: Social media analysis
2. Part 2: Social media strategy (below)
3. Part 3: Social media plan

On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to achieve an optimal result with social media.

Today we’ll list four steps for completing a social media strategy.

1A strategy for the organization’s existing website:

• Outline a strategy for optimizing the organization’s existing website.
• You may suggest adding a blog, placing social bookmarking buttons from addtoany.com, or placing widgets and badges to highlight the organization’s Social Web presence.

2A strategy for improving the organization’s presence in existing social media sites:

• Outline a plan of attack for improving and optimizing the existing social tools the organization has in place.
• This may include a strategy to engage more with fans or to refocus efforts on a more realistic target market based on the social media analysis.

3A social media tools strategy:

• Outline the tools you believe will most benefit the organization and why.
• Include a statement about how the organization might specifically leverage each tool, but save the details for the “social media plan.”
• Here is a collection of social networking stats by Web Strategist that can help you back up your recommendations.
• This should be an overview of your recommended social media strategy, the actual social media plan will come after this phase.

4A social media analytics and metrics strategy:

• Include recommended analytics and metrics tools.
• Outline a plan for establishing an existing base line to use as a basis of comparison.
• Save more detailed tactics for the social media plan.

Stay tuned for part two of the series when we discuss how to prepare a social media plan.

This post originally appeared as a Social Media Tip of the Day entry from Social Media Power.Deltina Hay is the author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide. She is a veteran developer and programmer with over 25 years experience. She also blogs at Social Media Power and at Mobile Web Slinger. Deltina offers consulting for search, social, semantic, and mobile optimization at PLUMB Web Solutions, and teaches the graduate level social media certificate course for Drury University. You may also enjoy her video tutorials on YouTube. Contact her or leave a comment below.