http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/ Social media consulting for midsize businesses Tue, 24 Jan 2012 23:26:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17970 David Spark Wed, 09 Dec 2009 13:46:28 +0000 http://www.socialmedia.biz/?p=15124#comment-17970 That's a really good point. I guess I covered my basis by saying "up to $40 billion." Although, the $40 billion is in reference to market valuation, not revenue the company is generating in a year. It's estimated that the entire market valuation of traditional search hovers around $100 billion. Using that logic, that's $1 billion for every 1%. And much of search is real-time search that Google and Microsoft weren't satisfying, and now to a degree are. That's a really good point. I guess I covered my basis by saying "up to $40 billion." Although, the $40 billion is in reference to market valuation, not revenue the company is generating in a year. It's estimated that the entire market valuation of traditional search hovers around $100 billion. Using that logic, that's $1 billion for every 1%. And much of search is real-time search that Google and Microsoft weren't satisfying, and now to a degree are.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17982 David Spark Wed, 09 Dec 2009 13:46:28 +0000 http://www.socialmedia.biz/?p=15124#comment-17982 That's a really good point. I guess I covered my basis by saying "up to $40 billion." Although, the $40 billion is in reference to market valuation, not revenue the company is generating in a year. It's estimated that the entire market valuation of traditional search hovers around $100 billion. Using that logic, that's $1 billion for every 1%. And much of search is real-time search that Google and Microsoft weren't satisfying, and now to a degree are. That's a really good point. I guess I covered my basis by saying "up to $40 billion." Although, the $40 billion is in reference to market valuation, not revenue the company is generating in a year. It's estimated that the entire market valuation of traditional search hovers around $100 billion. Using that logic, that's $1 billion for every 1%. And much of search is real-time search that Google and Microsoft weren't satisfying, and now to a degree are.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17968 David Spark Wed, 09 Dec 2009 13:43:36 +0000 http://www.socialmedia.biz/?p=15124#comment-17968 Thanks bud. Yes, it took a while to just get the last items finished. Do let me know what you think. Thanks bud. Yes, it took a while to just get the last items finished. Do let me know what you think.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17969 David Spark Wed, 09 Dec 2009 13:43:06 +0000 http://www.socialmedia.biz/?p=15124#comment-17969 These are very good points. But the "social" component is often all the real-time content since all of it is coming from some type of social media tool. What I think is going to happen is there will be more of a merger of the three different types of applications: real-time search, social media monitoring tools, and most importantly (and to your point) real-time interactivity tools such as Seesmic and Tweetdeck, but can do more than just Tweet at status updates. These are very good points. But the "social" component is often all the real-time content since all of it is coming from some type of social media tool. What I think is going to happen is there will be more of a merger of the three different types of applications: real-time search, social media monitoring tools, and most importantly (and to your point) real-time interactivity tools such as Seesmic and Tweetdeck, but can do more than just Tweet at status updates.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17967 David Spark Wed, 09 Dec 2009 13:40:58 +0000 http://www.socialmedia.biz/?p=15124#comment-17967 You really have no interest in real-time status searches? You haven't been playing it around with it. It's actually immensely valuable and fascinating. If you're not interested because you don't want to know if everyone's eating a ham sandwich right now, I understand, but tweets and Facebook status updates actually give you real insight into the public interest right now. Start playing around with the real-time search engines and you'll see what I mean. You really have no interest in real-time status searches? You haven't been playing it around with it. It's actually immensely valuable and fascinating. If you're not interested because you don't want to know if everyone's eating a ham sandwich right now, I understand, but tweets and Facebook status updates actually give you real insight into the public interest right now. Start playing around with the real-time search engines and you'll see what I mean.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17980 David Spark Wed, 09 Dec 2009 13:40:58 +0000 http://www.socialmedia.biz/?p=15124#comment-17980 You really have no interest in real-time status searches? You haven't been playing it around with it. It's actually immensely valuable and fascinating. If you're not interested because you don't want to know if everyone's eating a ham sandwich right now, I understand, but tweets and Facebook status updates actually give you real insight into the public interest right now. Start playing around with the real-time search engines and you'll see what I mean. You really have no interest in real-time status searches? You haven't been playing it around with it. It's actually immensely valuable and fascinating. If you're not interested because you don't want to know if everyone's eating a ham sandwich right now, I understand, but tweets and Facebook status updates actually give you real insight into the public interest right now. Start playing around with the real-time search engines and you'll see what I mean.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17966 David Spark Wed, 09 Dec 2009 13:39:06 +0000 http://www.socialmedia.biz/?p=15124#comment-17966 One of the aspects that came up in my interviews but we didn't get into heavily was spam. I make a mention of it in my report, the need to control spam in real time, but I don't go into depth. That could be another report in itself. And actually, the subjects of spam might actually have some interest in real-time information. Why are spammers spamming this stuff now? One of the aspects that came up in my interviews but we didn't get into heavily was spam. I make a mention of it in my report, the need to control spam in real time, but I don't go into depth. That could be another report in itself. And actually, the subjects of spam might actually have some interest in real-time information. Why are spammers spamming this stuff now?

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17979 David Spark Wed, 09 Dec 2009 13:39:06 +0000 http://www.socialmedia.biz/?p=15124#comment-17979 One of the aspects that came up in my interviews but we didn't get into heavily was spam. I make a mention of it in my report, the need to control spam in real time, but I don't go into depth. That could be another report in itself. And actually, the subjects of spam might actually have some interest in real-time information. Why are spammers spamming this stuff now? One of the aspects that came up in my interviews but we didn't get into heavily was spam. I make a mention of it in my report, the need to control spam in real time, but I don't go into depth. That could be another report in itself. And actually, the subjects of spam might actually have some interest in real-time information. Why are spammers spamming this stuff now?

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17954 Dave Woodall Wed, 09 Dec 2009 09:03:45 +0000 http://www.socialmedia.biz/?p=15124#comment-17954 David, nice! I don’t have any criticisms per se, just personal observations (predictions?) about monetizing the social/real-time web. With respect to the real-time web potentially accounting for up to 40% of all search activity and $40B in revenue, this assumes all 40% of that traffic is worth monetizing. Given the current “90/10” nature of the real-time web’s content you refer to, it is apparent that much of it is worthless (i.e. – unable to be monetized) noise. As Marketers move to the real-time web, they (and content providers) need to remember; it’s “Social” not “Commercial” Media. On the Social Web, there's an ultra-fine line between enhancing or intruding upon the user experience…and alienating consumers. Noise is noise regardless its source. Like you, I see massive up-side for the real-time web in entertainment content. Continued luck; I’ll be sure to look for more of your work. @Joe Marchese - Thanks for linking to the article. David, nice! I don’t have any criticisms per se, just personal observations (predictions?) about monetizing the social/real-time web. With respect to the real-time web potentially accounting for up to 40% of all search activity and $40B in revenue, this assumes all 40% of that traffic is worth monetizing. Given the current “90/10” nature of the real-time web’s content you refer to, it is apparent that much of it is worthless (i.e. – unable to be monetized) noise. As Marketers move to the real-time web, they (and content providers) need to remember; it’s “Social” not “Commercial” Media. On the Social Web, there's an ultra-fine line between enhancing or intruding upon the user experience…and alienating consumers. Noise is noise regardless its source.
Like you, I see massive up-side for the real-time web in entertainment content. Continued luck; I’ll be sure to look for more of your work.
@Joe Marchese - Thanks for linking to the article.

]]> http://www.socialmedia.biz/2009/12/07/free-report-real-time-search-and-discovery-of-the-social-web/comment-page-1/#comment-17964 Dave Woodall Wed, 09 Dec 2009 09:03:45 +0000 http://www.socialmedia.biz/?p=15124#comment-17964 David, nice! I don’t have any criticisms per se, just personal observations (predictions?) about monetizing the social/real-time web. With respect to the real-time web potentially accounting for up to 40% of all search activity and $40B in revenue, this assumes all 40% of that traffic is worth monetizing. Given the current “90/10” nature of the real-time web’s content you refer to, it is apparent that much of it is worthless (i.e. – unable to be monetized) noise. As Marketers move to the real-time web, they (and content providers) need to remember; it’s “Social” not “Commercial” Media. On the Social Web, there's an ultra-fine line between enhancing or intruding upon the user experience…and alienating consumers. Noise is noise regardless its source. Like you, I see massive up-side for the real-time web in entertainment content. Continued luck; I’ll be sure to look for more of your work. @Joe Marchese - Thanks for linking to the article. David, nice! I don’t have any criticisms per se, just personal observations (predictions?) about monetizing the social/real-time web. With respect to the real-time web potentially accounting for up to 40% of all search activity and $40B in revenue, this assumes all 40% of that traffic is worth monetizing. Given the current “90/10” nature of the real-time web’s content you refer to, it is apparent that much of it is worthless (i.e. – unable to be monetized) noise. As Marketers move to the real-time web, they (and content providers) need to remember; it’s “Social” not “Commercial” Media. On the Social Web, there's an ultra-fine line between enhancing or intruding upon the user experience…and alienating consumers. Noise is noise regardless its source.
Like you, I see massive up-side for the real-time web in entertainment content. Continued luck; I’ll be sure to look for more of your work.
@Joe Marchese - Thanks for linking to the article.

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