December 3, 2009

Australian Broadcasting Corporation's social media policy


1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.

2. Do not undermine your effectiveness at work.

3. Do not imply ABC endorsement of your personal views.

4. Do not disclose confidential information obtained through work.

The above guidelines were distributed to the staff of the Australian Broadcasting Corp. on Nov. 4, 2009, by email and reported in various places.

Related

Social media policies at corporations, news organizations and nonprofits

JD Lasica is founder of Socialmedia.biz. We work with large companies and nonprofits on social media strategies and campaigns. See JD's business profile, contact him or leave a comment.

PrintFriendly

6 Comments »

1.

Very simple and straight forward. Will apply it at the Island as well.

Comment by @GumbyRoffoNo Gravatar — December 4, 2009 @ 1:55 am

2.

This was supposed to be a Page, not a Post, but I'll keep it up and copy it over.

Comment by JD LasicaNo Gravatar — December 4, 2009 @ 2:44 am

3.

This was supposed to be a Page, not a Post, but I'll keep it up and copy it over.

Comment by JD LasicaNo Gravatar — December 4, 2009 @ 2:44 am

4.

Simple and to the point. I like the first point in that you can still bring personality within social media, just as long as it doesn't hurt the company (ABC)

Social media is that - social. It needs to take some of the shell off companies and show a bit of transparency.

Sarge | BeginnerBlogger.com

Comment by SargeNo Gravatar — December 4, 2009 @ 4:51 am

5.

Simple and to the point. I like the first point in that you can still bring personality within social media, just as long as it doesn't hurt the company (ABC)

Social media is that - social. It needs to take some of the shell off companies and show a bit of transparency.

Sarge | BeginnerBlogger.com

Comment by SargeNo Gravatar — December 4, 2009 @ 4:51 am

6.

[...] Australian Broadcasting Corporation's social media policy … [...]

Pingback by Social Engineering | Infocus — December 17, 2009 @ 3:53 am

Leave a comment

This site is using OpenAvatar based on

About Socialmedia.biz

Socialmedia.biz provides consulting, creates social media strategies and runs campaigns for major brands and mid-size companies. Since 2004, our world-class team of experts has been helping companies become social businesses.
Find out how | Contact us

Follow us on Twitter

Upcoming Events

Social media jobs

Socialmedia.biz provides these listings as a community service (without compensation).

Latest comments

Flickr gallery

Contributors

JD Lasica
JD Lasica
Silicon Valley
Ayelet Noff
Ayelet Noff
Tel Aviv
Chris Abraham
Chris Abraham
Washington
Jessica Valenzuela
Jessica Valenzuela
New York
Christopher S. Rollyson
CS Rollyson
B: GHCJ
Chicago
Deltina Hay
Deltina Hay
Austin
David Spark
David Spark
San Francisco

Disclosure statement

Here is a list of companies and organizations that JD helps advise or has been involved with professionally.