It’s a shiny, real-time mon­i­tor­ing and met­rics tool for social Web

Back in May, I wrote about a demo pre­sen­ta­tion I had received from Syso­mos and called their new tech­nol­ogy alien tech­nol­ogy, because it looked like the kind of cool stuff you see in sci­ence fic­tion movies set in the 22nd century.

A few days ago, I got a follow-up pre­sen­ta­tion from Nilesh Bansal, Syso­mos CTO and Co-Founder, in antic­i­pa­tion of their release of Heart­beat 2.0, “a cost-effective, real-time mon­i­tor­ing and mea­sure­ment tool” for the social Web. Not only is the tech­nol­ogy still really cool, but the inter­face is incred­i­bly clean, visu­ally appeal­ing, and pretty easy to use.

Nilesh said the com­pany worked closely with clients who had signed on for Heart­beat 1.0, lis­ten­ing to their feed­back about what the prod­uct needed to improve and incor­po­rat­ing those things, such as how data is pre­sented and improv­ing the work­flow module.

I need to dig in more and take a deeper look around, but so far I’m pretty impressed. I am espe­cially inter­ested in Nilesh’s claim that the results you get are spam-free, since I’ve noticed in other prod­ucts that one has to wade through a fair amount of garbage or, worse, good results have been elim­i­nated as spam (includ­ing stuff from Mar­ket­ing Con­ver­sa­tion -– egad!). Check Heart­beat 2.0 out for your­self.Chris Abra­ham is co-founder and prin­ci­pal of Abra­ham Har­ri­son LLC, an inter­na­tional con­sult­ing group with spe­cial­ties in online word-of-mouth/conversation mar­ket­ing and online busi­ness & tech­nol­ogy strat­egy advis­ing. See his pro­file, con­tact Chris via email, Twit­ter, or leave a com­ment below.

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