I just fin­ished up my sec­ond day of report­ing at ad:tech in New York for ad:tech, a con­fer­ence about the dig­i­tal side of the adver­tis­ing indus­try. The event hap­pens ten times a year all over the world and I last reported on the event for ad:tech in San Fran­cisco.

At this year’s New York con­fer­ence I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad net­works. I believe they’ve been there since day one of this con­fer­ence and they’re never going away. They’re the bread and but­ter of the business.

I was more inter­ested in what’s trend­ing and at this show I saw a really big push towards busi­nesses gen­er­at­ing rev­enue from con­tent. Adver­tis­ers are slowly real­iz­ing they need to be media com­pa­nies as well, but not wholly. In fact, there’s a sym­bi­otic rela­tion­ship between paid adver­tis­ing and earned media.

Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost every­thing I men­tion in the show report videos you’ll find in a sub­se­quent video below. There’s a total of 30 videos.

While I do a lot of live event report­ing, under­stand that ad:tech is a very big con­fer­ence and there’s no way to fea­si­bly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”

	Show report, Day 1: ad:tech NY 2009
	Mogreet: Send videos through SMS to reach the largest audi­ence possible
	Coin magic from Acxiom
	Adver­tis­ers are hav­ing a new found respect for the consumer
	Weav­ing a bet­ter rela­tion­ship between paid and earned media
	FTC’s crack­down on paid blog­gers was also a crack­down on paid celebrities
	No mat­ter how cool a new media prop­erty is, if it isn’t easy to buy it can’t scale
	When mar­ket­ing to the His­panic com­mu­nity, be wary of cul­tural sensitivities
	Syso­mos: Under­stand the ins and outs of the buzz around your company
	Will adver­tis­ers be liable if a blog­ger doesn’t dis­close that they’re being paid?
	Pangea Media: Tar­get your audi­ence bet­ter with fun quizzes
	Talk Ahead: Spon­sor com­ments on your blog
	Email Data Source now track­ing com­pet­i­tive offers via Twitter
	Ele­phant Traf­fic: Rent­ing space on unused domains
	AOL’s dis­play ad net­work reaches 90% of Inter­net users
	Acros­sAir: Aug­mented real­ity iPhone applications
	Mar­tin Sor­rell, CEO of WPP: Retail is lead­ing the way in new media advertising
	Lyris: Improve mes­sag­ing man­age­ment with email, social media, and mobile triple play
	Mar­tin Sor­rell, CEO of WPP: Suc­cess is a func­tion of brand­ing and innovation
	Ad net­work tip: How to reduce churn with local small businesses
	Afil­ias: You’ve got back up of your data and your web ser­vices. Do you have a back up of your DNS?
	Looks­mart: Save money and increase ROI with tiered PPC advertising
	WPP’s Mar­tin Sor­rell: ad spend­ing online isn’t keep­ing pace with people’s time online
	Afil­ias will help you get your own top level domain name (e.g. .info, .org)
	Mar­tin Sor­rell, CEO of WPP: The need for coun­try man­agers for world­wide inter­nal communications
	Mobile is not a mass shared expe­ri­ence. It’s an indi­vid­ual experience
	His­panic media: Every­one fol­low what telco is doing
	Mar­tin Sor­rell, CEO of WPP: Doing good is good busi­ness for build­ing brands
	Cov­erClicks Media: drive more traf­fic with social media and hol­i­day traffic

More arti­cles from ad:tech:

• Jonathan Miller of News Corp on the state of the adver­tis­ing industry
• Dig­i­tal Moms: How to Reach and Har­ness this Con­sumer Mar­ket­ing Force
• SMX@ad:tech: Search Engine Opti­miza­tion Tactics
• The State of Search
• Build­ing “The Great Bar­rier Reef” Brand
• Mar­ket­ing 3.0—Building Great Brands in the Dig­i­tal Age
• The Art of Con­ver­sa­tion: Are You Listening?
• mail 3.0—The Rise of Social Media and Inte­grated Video
• Not All Booth Babes Are Just Eye Candy

David Spark helps busi­nesses grow by devel­op­ing thought lead­er­ship through sto­ry­telling and cov­er­ing live events at Spark Media Solu­tions. He blogs at The Spark Minute and can be heard and seen reg­u­larly on ABC Radio, Cranky Geeks with John C. Dvo­rak, and KQED in San Fran­cisco. See his busi­ness pro­file, con­tact David, or leave a com­ment below.

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