I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco.

At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.

I was more interested in what’s trending and at this show I saw a really big push towards businesses generating revenue from content. Advertisers are slowly realizing they need to be media companies as well, but not wholly. In fact, there’s a symbiotic relationship between paid advertising and earned media.

Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.

While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”

	Show report, Day 1: ad:tech NY 2009
	Mogreet: Send videos through SMS to reach the largest audience possible
	Coin magic from Acxiom
	Advertisers are having a new found respect for the consumer
	Weaving a better relationship between paid and earned media
	FTC’s crackdown on paid bloggers was also a crackdown on paid celebrities
	No matter how cool a new media property is, if it isn’t easy to buy it can’t scale
	When marketing to the Hispanic community, be wary of cultural sensitivities
	Sysomos: Understand the ins and outs of the buzz around your company
	Will advertisers be liable if a blogger doesn’t disclose that they’re being paid?
	Pangea Media: Target your audience better with fun quizzes
	Talk Ahead: Sponsor comments on your blog
	Email Data Source now tracking competitive offers via Twitter
	Elephant Traffic: Renting space on unused domains
	AOL’s display ad network reaches 90% of Internet users
	AcrossAir: Augmented reality iPhone applications
	Martin Sorrell, CEO of WPP: Retail is leading the way in new media advertising
	Lyris: Improve messaging management with email, social media, and mobile triple play
	Martin Sorrell, CEO of WPP: Success is a function of branding and innovation
	Ad network tip: How to reduce churn with local small businesses
	Afilias: You’ve got back up of your data and your web services. Do you have a back up of your DNS?
	Looksmart: Save money and increase ROI with tiered PPC advertising
	WPP’s Martin Sorrell: ad spending online isn’t keeping pace with people’s time online
	Afilias will help you get your own top level domain name (e.g. .info, .org)
	Martin Sorrell, CEO of WPP: The need for country managers for worldwide internal communications
	Mobile is not a mass shared experience. It’s an individual experience
	Hispanic media: Everyone follow what telco is doing
	Martin Sorrell, CEO of WPP: Doing good is good business for building brands
	CoverClicks Media: drive more traffic with social media and holiday traffic

More articles from ad:tech:

• Jonathan Miller of News Corp on the state of the advertising industry
• Digital Moms: How to Reach and Harness this Consumer Marketing Force
• SMX@ad:tech: Search Engine Optimization Tactics
• The State of Search
• Building “The Great Barrier Reef” Brand
• Marketing 3.0—Building Great Brands in the Digital Age
• The Art of Conversation: Are You Listening?
• mail 3.0—The Rise of Social Media and Integrated Video
• Not All Booth Babes Are Just Eye Candy

David Spark helps businesses grow by developing thought leadership through storytelling and covering live events at Spark Media Solutions. He blogs at The Spark Minute and can be heard and seen regularly on ABC Radio and KQED in San Francisco. See his business profile, contact David, or leave a comment below.