Xsights is a new start-up that has just come out with its Light app for the iPhone, which enables its users to bring print to life. Xsights makes it pos­si­ble to trans­form sta­tic printed items that can be cap­tured through the cell phone’s cam­era into an inter­ac­tive mul­ti­me­dia expe­ri­ence. (Dis­clo­sure: Xsights is a Blonde 2.0 client)

Xsights empow­ers its users and lets them add a cre­ative, per­sonal touch to their printed items. While using Xsights’ advanced tech­nol­ogy, users have the abil­ity to take any printed object and con­nect it with links of their choice. With the free Xsights Light app, these printed images become a door to end­less oppor­tu­ni­ties of con­tent. Users can “attach” a YouTube trailer, a 3D view of a spe­cific street via Google Maps, a Wikipedia page, a Face­book or Twit­ter pro­file or any other link to invi­ta­tions, greet­ing cards, pho­tos, maps or busi­ness cards.

In addi­tion, with Xsights, users can now also view movie trail­ers of the top 100 movies show­ing in US the­aters cur­rently by tak­ing pic­tures of any of the dig­i­tal images in the “More Things to Cap­ture” sec­tion on the Xsights web­site: http://xsights-services.com/Movies.aspx. Your iPhone will then sum­mon up trail­ers, reviews and related links.

All of the images that appear in the “More Things to Cap­ture” sec­tion are already uploaded to their servers, and so users can take a pic­ture of any of these movie posters, games or logos when they appear in mag­a­zines, wall posters, bus stops or any­where else out­side and view their rel­e­vant clips moments later.

“See it. Cap­ture it. Bring it to life!” is Xsights’ slo­gan. The Xsights solu­tion enables users to take a pic­ture of any pre-defined object and receive imme­di­ate rel­e­vant and inter­ac­tive online data. Xsights encour­ages its users to imag­ine a future world where soon every­thing they see around them will be con­sid­ered “click­able” ‐ from land­marks, wall posters, street signs, ads, the­ater list­ings in mag­a­zines to book cov­ers or bill­boards. Click­ing on the item with their mobile phone’s cam­era will allow users to receive addi­tional lay­ers of infor­ma­tion and open up doors to rich inter­ac­tive con­tent. The tech­nol­ogy that Xsights spe­cial­izes in is known as aug­mented reality.

Key dif­fer­en­tia­tors of Xsights when com­pared to its com­peti­tors: Only the Xsights appli­ca­tion can iden­tify minute objects — even a small icon or text. In addi­tion, Xsights also works in any con­di­tion – even if the printed item is wet or crumpled.

Xsights has just launched its iPhone app and will soon launch its Black­Berry ver­sion. Other selected J2ME hand­sets will also get Xsights soon.

Down­load the Xsights Light appli­ca­tion from the iTunes Apple Store here: http://appsto.re/xsightslight.

Want to cre­ate your own inter­ac­tive mes­sage? Watch the video below to learn how:

Ayelet Noff is founder and CEO of Blonde 2.0, a con­sul­tancy spe­cial­iz­ing in help­ing brands use social media tools such as social net­works, the blo­gos­phere and social soft­ware to cre­ate brand aware­ness, recruit employ­ees or achieve any other goal. See her busi­ness pro­file, con­tact Ayelet, fol­low her on Twit­ter or leave a com­ment below.

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