Here’s the Social Media Boot­camp pre­sen­ta­tion I gave at Seiz­ing the Moment, the work­shop for eth­nic media pub­lish­ers at San Fran­cisco State Uni­ver­sity the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Com­mu­nity.” (See it on Slideshare or down­load the PDF.) And while it’s geared to eth­nic media pub­li­ca­tions, its lessons apply to tra­di­tional media out­lets, news orga­ni­za­tions and cit­i­zen media sites, too.

You’ll find the sites all tagged on deli­cious at my social­me­di­a­camp account, with sub­sec­tions on tools and plat­forms.

Free one-page handouts

Also, I pre­pared two nice-looking fly­ers for the boot­camp par­tic­i­pants, which I’m host­ing on Ama­zon S3:

• Resources, Plat­forms, and The power of geo­t­ag­ging (PDF)

• Social news ecosys­tem, Sites we like, and Face­book Groups & Fan Pages (PDF)

8 tac­tics to build community

The pre­sen­ta­tion addresses strate­gies in the shar­ing econ­omy and sug­gests eight tac­tics to build community:

1. Be first with break­ing news
2. Lever­age Twit­ter
3. Enable con­ver­sa­tions
4. Com­mu­nity video
5. Online peti­tions & causes
6. Geocod­ing & cit­i­zen pho­tog­ra­phy
7. Google map mashups
8. Face­book communities

I’m fly­ing to Seat­tle tomor­row morn­ing to give a related pre­sen­ta­tion at the Pacific North­west News­pa­per Asso­ci­a­tion Sum­mit.

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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