August 20, 2009

Social networks: 8 ways to engage users with news

JD LasicaHere’s a slightly revised ver­sion of the Social Net­works: Engag­ing Users With News webi­nar I gave to a few hun­dred vir­tual atten­dees when I flew out to the Poyn­ter Insti­tute in Florida in May.

The slideshow offers eight dif­fer­ent areas of social net­work­ing that news pub­lish­ers — any­one from a sin­gle indi­vid­ual to a full news­room — can lever­age to engage peo­ple around news events in a more robust, inter­ac­tive way. Specifically:

  • Blue skies: new approaches to news
  • Google Map mashups
  • Instant social networks
  • Geocod­ing and cit­i­zen photography
  • The awe­some­ness of Twitter
  • Wid­gets: tap­ping into local conversations
  • Face­book & the news
  • Com­mu­nity video

Jour­nal­ism profs, are you pay­ing attention?

This was part of the News Uni­ver­sity course I taught under the Knight Dig­i­tal Media Cen­ter lead­er­ship series. (Go here for the NewsU webi­nar.)

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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2 Comments »

1.
Deborah Acosta

Wow, what a won­der­ful resource. Thank you.

Comment by Deborah AcostaNo Gravatar — August 20, 2009 @ 9:49 pm

2.
JD Lasica

Thanks, Deb­o­rah! It’s prov­ing use­ful to a lot of folks in the news indus­try, but has broader appli­ca­tions as well.

Comment by jdlasicaNo Gravatar — August 20, 2009 @ 11:23 pm

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