Comments on: Social media, brands and the way forward

By: Creating a Custom MySpace 2.0 Profile | Benzing Technologies

Creating a Custom MySpace 2.0 Profile | Benzing Technologies — Fri, 16 Oct 2009 02:09:11 +0000

[...] Social media, brands and the way forward [...]

By: Adrian Eden

Adrian Eden — Sun, 23 Aug 2009 22:52:33 +0000

Thank you for this insightful post.

By: Bambi Gordon

Bambi Gordon — Fri, 21 Aug 2009 23:27:49 +0000

Hi Deborah. Can we have both? I like to think that there can be 100 - and this may be a moving feast dependent on the topic, the news environment - for whom we have more direct interaction and take the connection from SM to email, phone and beyond, and 4,900 who are listening in, monitoring, learning a lot about us, forming opinions and may never take it further in the SM environment, but may end up connecting elsewhere. Perhaps the interaction is lacking but the communication can still be authentic.

By: Deborah Richmond

Deborah Richmond — Fri, 21 Aug 2009 20:08:25 +0000

The conversation on authentic interaction is interesting. This has been on my mind recently. Really how many people can we have authentic relationships with on social networks? For businesses using networks to market, should we be concerned with that or is it still effective to have 5,000 followers that we talk to but not interact with personally as much? Does it still help sales, that's what my clients want to know.