Hash­tags are becom­ing a use­ful way to orga­nize infor­ma­tion in today’s infor­ma­tion age, when data is spread over a mul­ti­tude of plat­forms. It is incred­i­bly time con­sum­ing to log into Twit­ter, Face­book, LinkedIn, and every other niche net­work that you have an account on and update the same infor­ma­tion over and over again. How­ever, with the launch of a new hash­tag ser­vice from Mobyp­ic­ture, it is get­ting easier.

Mobyp­ic­ture uploads all of your mobile pic­tures to the top plat­forms (Twit­ter, Face­book, Flickr, YouTube, Picasa, etc.) simul­ta­ne­ously. If you don’t know more about Mobyp­ic­ture, Ciara Byrne wrote about them on TechCrunch. Since her post, Mobyp­ic­ture has announced their new hash­tag ser­vice. It enables com­pa­nies and niche plat­forms to attach a hash­tag to a plat­form. For exam­ple, if TechCrunch inte­grated with Mobyp­ic­ture, using #tc could mean the post­ing is also routed to the edi­tors at TechCrunch, the TechCrunch Face­book group, and other areas in which TC has a presence.

Mobyp­ic­ture is cur­rently work­ing on find­ing plat­form part­ners and is cur­rently focus­ing on niche pub­lish­ers. Mobyp­ic­ture was recently used to pro­mote gay pride in Ams­ter­dam. This enabled users to post pho­tos directly to the live broad­cast. TV sta­tions then used Mobypicture’s inte­gra­tion on the AT5 news site to report news of the event on their chan­nels. This enabled them to get user-generated con­tent about the event, that would have oth­er­wise gone unreported.

The hash­tag inte­gra­tion works with over 200 ser­vices, such as Tweetie, Twit­te­la­tor, Grav­ity, Twib­ble, iPhoto2Twitter, Seesmic, and Slandr.

By adding the hash­tag of an inte­grated com­pany or plat­form, users can just add their hash­tag using over 200 appli­ca­tions and it will post to all of those plat­forms. For exam­ple, you can post pic­tures to your Face­book wall by adding #Fb. By adding the #at5 hash­tag, your post is sent to Amsterdam’s AT5 news site, which then dis­plays your post through­out the McDonald’s and sub­ways in that city. Mobyp­ic­ture has also worked on hash­tag inte­gra­tion with MTV. They also offer a white label ser­vice to allow providers and con­tent part­ners to use Mobypicture’s tech­nol­ogy with their own branding.

Of course, while it’s great that there are over 200 ser­vices that users can post their hash­tag to, more effort needs to be made in find­ing con­tent part­ners in which the con­tent is dis­trib­uted to. It’s great that there are tons of apps, but there still need to be more niche plat­forms and con­tent part­ners in order for the ser­vice to reach its full potential.

The com­pany is look­ing for more niche plat­forms to part­ner with and it already has a solid rev­enue model to gen­er­ate part­ner­ships. Cur­rently, how­ever, the ser­vice is some­what lim­ited due to the rel­a­tively small num­ber of con­tent part­ners that have joined. Mobyp­ic­ture has big plans to gen­er­ate new part­ner­ships, so there is plenty of room for growth and this ser­vice will be very excit­ing when the num­ber of par­tic­i­pants and con­tent part­ners grow.

I also had the plea­sure to speak to Mathys of Mobyp­ic­ture while I was in Lon­don last month. Above is his intro­duc­tion to the ser­vice.
Ayelet Noff is founder and CEO of Blonde 2.0, a con­sul­tancy spe­cial­iz­ing in help­ing brands use social media tools such as social net­works, the blo­gos­phere and social soft­ware to cre­ate brand aware­ness, recruit employ­ees or achieve any other goal. See her busi­ness pro­file, con­tact Ayelet, fol­low her on Twit­ter or leave a com­ment below.

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