Intel exec on social media lit­er­acy from JD Lasica on Vimeo.

Tris­tan Wilkin­son, direc­tor for pub­lic sec­tor for EMEA, Intel UK, talks about the need for social media lit­er­acy in this 9-minute video. Tris­tan met with the Trav­el­ing Geeks in Lon­don at the out­set of our Inno­va­tion UK trip yesterday.

Wilkin­son told us the term “dig­i­tal exclu­sion” needs to be revis­ited because peo­ple are using tech­nol­ogy in increas­ingly sophis­ti­cated ways, par­tic­u­larly around social media and social net­works. The dan­ger is that a large por­tion of the pop­u­la­tion will have less access to jobs, pri­vate records and dig­i­tal data­banks if they’re not con­ver­sant with social media.

He said of Face­book, Flickr, YouTube and Twit­ter: “If you’ve never used these empow­er­ing tech­nolo­gies, they can seem pretty alien.”

Wilkin­son returned a few times to an impor­tant refrain: “If you’re not in the gang, you’re not par­tic­i­pat­ing.” It’s time to assess the ram­i­fi­caitons of being part of the gang, he said. “The cost of not being part of the gang is begin­ning to be felt not just socially but economically.”

Related:
• Tristan’s 140-character mes­sage on Per­sonal Life Media

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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