June 26, 2009

Intel Insiders program marks one year

intel insiders

JD LasicaThe Intel Insid­ers pro­gram just marked its first anniver­sary, so it’s worth men­tion­ing a few high­lights over the past year. We advise Intel on social media mat­ters. (I wrote about the pro­gram at its launch a year ago and posted this dis­clo­sure state­ment.)

I’m glad to see Intel tak­ing out an even greater pub­lic pres­ence this year, with its co-sponsorship of PBS’s New­sHour and its deep­en­ing com­mit­ment to edu­ca­tional and char­i­ta­ble efforts around the globe. Some high­lights for me:

• Trad­ing ideas and com­par­ing notes with some of the other Insid­ers, includ­ing Tom Forem­ski and Sarah Austin (both of whom will be part of the Trav­el­ing Geeks trip to Lon­don July 4–11), Cathy Brooks, Jus­tine Ezarik, Brian Solis, Frank Gru­ber, Adri­ana Gas­coigne and oth­ers. Intel is the chief under­writer of the Trav­el­ing Geeks trip, and I hope to post a few dis­patches on their site dur­ing the trip.

• Our inter­view with Intel chair­man and for­mer CEO Craig Bar­rett. Here’s our video inter­view with him at the Con­sumer Elec­tron­ics Show ear­lier this year where he talks about cor­po­rate social rep­son­si­bil­ity. The fol­low­ing day he announced a wide-ranging new ini­tia­tive by Intel to sup­port the phil­an­thropic micro-lending efforts of Kiva.org and the non­profit char­ity Save the Chil­dren all across the globe.

• Here’s my one-minute Ani­moto remix of my photo gallery of CES, set to a wicked sound­track. (Intel paid for my trip to CES.) Which reminds me … I need to use Ani­moto more often!

• Here’s my inter­view with Intel Senior VP Eric B. Kim about the com­ing con­ver­gence of tele­vi­sion and the social Web — what Intel and Yahoo! are call­ing the Cin­e­matic Inter­net (pos­si­ble redubbed Wid­get Chan­nel since then), con­ducted at the Intel Devel­op­ers Forum.

• And here’s that pretty funny Intel com­mer­cial Our rock stars aren’t like your rock stars.

Ken E. Kaplan, our pri­mary con­tact at Intel, shares sto­ries from some of his favorite activ­i­ties with the Insid­ers so far: And Chris­tine Ngo, who’s been help­ing with the Trav­el­ing Geeks trip, also offers up her thoughts on the Ogilvy PR blog.

I just re-upped for another year, so look­ing for­ward to more enter­prise adven­tures in the year ahead.

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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1 Comment »

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At CES: Privacy, openness & broadband’s future | Socialmedia.biz

[…] Intel flew me out for the show. I’m a mem­ber of the Intel Insid­ers social media advisory […]

Pingback by At CES: Privacy, openness & broadband’s future | Socialmedia.biz — January 10, 2010 @ 7:14 pm

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