I heart Facebook. This morning I awoke to Yet Another Facebook Innovation (YAFI). Facebook amazes me because they are driven to make things easier for me — or at least give it a go. Facebook is willing to suffer constant backlash in order to improve usability and efficiency.

Case in point below:

In this particular case, the innovation is what I call a “Twitterish” innovation — stealing something directly from Twitter. A couple weeks ago, I stayed up until 12:01AM to secure another hype-drenched Twitterish innovation: vanity URLS: facebook.com/chrisabraham — I am such a sucker!

However, Facebook is an equal-opportunity thief and also quite creative as well. Next innovation inspired by Utterli, FriendFeed, or LinkedIn?  Who knows!

I hate to admit it but I am used to lazy web applications.  I am used to apps like Flickr, Delicious, Craigslist, Ebay, MySpace, Twitter, and YouTube — sites that are pretty much the same as they were when they were born. Facebook, on the other hand, innovates almost constantly. In fact, Facebook tends to innovate so aggressively that there are millions of members who constantly picket Facebook to revert itself to the way it was when it was a college-only service. The reason why most apps don’t innovate is because of this vocal minority — the change-averse.

Another thing I love about Facebook is that they’re not wed to their innovations.  When Facebook Beacon pissed off the world, they scaled it back. The developers at Facebook are smart — land grab with ten new innovations, throw them agains the Wall, and then see what people adopt and then, over time, remove the fails.

Facebook is willing to spitball, Facebook is willing to steal ideas shamelessly from other platforms, and Facebook is willing to fail fast and move on.  That’s what you’re supposed to do!  That’s why I love Facebook.Chris Abraham is a partner in Socialmedia.biz and co-founder and principal of Abraham Harrison LLC, an international consulting group with specialties in online word-of-mouth/conversation marketing and online business & technology strategy advising. See his profile, contact Chris via email, Twitter, or leave a comment below.