May 20, 2009

Will musicians flee MySpace for Facebook?

curemyspace

Ayelet NoffMost peo­ple find their favorite social net­work­ing spots for their per­sonal needs quite eas­ily. The socialites go to Face­book and the busi­ness net­work­ers go to LinkedIn. But the search for the musician’s per­fect online home is becom­ing just a lit­tle bit harder these days.

While MySpace was once the hottest place for bands to set­tle, pro­mote their music and even cre­ate a name and fan base for them­selves, it is slowly becom­ing more and more dif­fi­cult, sim­ply because the real peo­ple (ie, the fans) are find­ing a new home for them­selves on Face­book. That’s not to say MySpace has com­pletely dimin­ished. Although it is quickly becom­ing less and less active by many, it still pro­vides the best tools and fea­tures for musi­cians such as the abil­ity to upload mp3s to a respectable and promi­nent music player, post­ing tour sched­ules and cre­at­ing per­son­al­ized band banners/logos by cus­tomiz­ing your pro­file page.

So while nearly every­one is shift­ing over to Face­book, bands feel the need to fol­low. But the prob­lem is, Face­book is not shift­ing with them, or even mak­ing the musi­cians’ needs much of a thought. Face­book does not yet offer per­son­al­ized and user-friendly fea­tures for bands apart from being able to cre­ate a “page” and gather “fans.” Sure, you can upload a few mp3s using iLike’s appli­ca­tion, but the process is clumsy and looks much less slick than MySpace’s music player.

As MySpace con­tin­ues to decline, there will be more and more home­less bands. Face­book could eas­ily pick this one up and fill the gap, but will they?

Image credit: hel­logeri
Ayelet Noff is founder and CEO of Blonde 2.0, a con­sul­tancy spe­cial­iz­ing in help­ing brands use social media tools such as social net­works, the blo­gos­phere and social soft­ware to cre­ate brand aware­ness, recruit employ­ees or achieve any other goal. See her busi­ness pro­file, con­tact Ayelet, fol­low her on Twit­ter or leave a com­ment below.

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4 Comments »

1.
Novair

Reverb­Na­tion

Comment by NovairNo Gravatar — May 22, 2009 @ 10:24 am

2.
djdigit

There is much more avail­able to musi­cians than being described here. There are discogra­phies that can be posted, songs that can can be dis­played and played in a clean look­ing player, pic­tures, videos, places for cal­en­dars and list­ing of events … True, it’s not as eas­ily mod­i­fied, but there are Face­book apps that can help spice up Face­book pages to be orig­i­nal. All with­out the help of iLike, if they so choose.

Comment by djdigitNo Gravatar — May 23, 2009 @ 3:37 am

3.
Miami SEO

If musi­cians will flee from Myspace to Face­book, I would surely love that.
Because as what I have seen from the rank­ings of the World’s vis­ited site
Face­book is more vis­ited than Myspace, so why not musi­cians flee to Myspace.
I think it would be a good choice for them.

Comment by Miami SEONo Gravatar — May 26, 2009 @ 6:59 am

4.
Vel

I’ve been mak­ing music long before this social net­work­ing crap. Though I have a Face­book account, I rarely use it. And Face­book really doesn’t seem to give a damn about musi­cians any­way.
I’m keep­ing my Myspace page. If peo­ple want read a sum­mary of what Tom or Jane had for break­fast, or their favorite Amer­i­can Idol, they can go to Face­book. If peo­ple want music, Myspace is still the best place to hear music and dis­cover new bands. Until Face­book is more musi­cian friendly, I have lit­tle use for them.

Comment by VelNo Gravatar — February 21, 2010 @ 3:23 pm

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