March 29, 2009

Twitter users: Help people find you

twitter-page-doesnt-exist

JD LasicaOne of the short­com­ings of Twit­ter is that it can be find to hard to find peo­ple — even peo­ple that you’re fol­low­ing — when you don’t have their Twit­ter ID right smack in front of your nose. Sure, you can go hunt­ing and peck­ing in Tweet­Deck, or do a Google or Twit­ter peo­ple search, but that’s a pain.

Some­times it can make for a guess­ing game. What’s Doc Searls’ Twit­ter han­dle again? Not www.twitter.com/docsearls (if you go there you’ll get Twitter’s “That page doesn’t exist” mes­sage, shown at top. Doc is actu­ally at @dsearls. It may not be a large num­ber, but I’d guess that at least a few peo­ple type twitter.com/docsearls into their Web browser and leave, assum­ing that Doc doesn’t Twit­ter, when his tweets are well worth following.

dsearls

Sim­i­larly, you won’t find Amy Gahran at @amygahran, but at @agahran. Rebecca MacK­in­non and Hunt­ley Tar­rant, smartly, have short­ened their Twit­ter han­dles to @rmack and @huntleymt, respec­tively, though have no point­ers there.

Now, I’m no scold, but I don’t like wast­ing time, and it takes only a few sec­onds for any­one to claim their real name on Twit­ter (assum­ing no one else has grabbed it), and then point peo­ple to the Twit­ter ID that you pre­fer. And more impor­tant, by claim­ing your real name on Twit­ter, you’ll be head­ing off some pos­si­ble mis­chief down the road, as some squat­ter may swoop in, steal your iden­tity and use it for unto­ward purposes.

tarahunt

A lot of peo­ple already do this, like Tara Hunt, who prefers the han­dle @missrogue. Or Beth Kan­ter, who tweets at @kanter and uses @bethkanter for stream feeds.

I brought this up last month dur­ing a con­fer­ence call with David Math­i­son to pro­mote his new book, Be the Media. He had reg­is­tered his book’s title on Twit­ter — but not his own name. “David,” I sug­gested, “you should reg­is­ter @davidmathison and point peo­ple to your book’s Twit­ter ID.” He found the sug­ges­tion use­ful and grabbed the ID a few hours later.

Web iden­tity is com­ing to increas­ingly to define who we are in life, and we may decide to use an Inter­net han­dle or our real name for our Twit­ter IDs (mine is just @jdlasica). We’re now not just users but brands.

So help peo­ple find your brand.

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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1 Comment »

1.
Brian

That’s why I use FamDing.com. It’s very pri­vate and has lots of cool features…plus it’s geared towards fam­i­lies. I know Twit­ter helps you stay con­nected with lots of non-family around the world, but FamD­ing makes it so you don’t have to worry about the iden­tity stuff.

Comment by BrianNo Gravatar — March 31, 2009 @ 1:42 am

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