January 13, 2009

Ford’s CEO on social media and innovation


From JD Lasica on Vimeo.

JD LasicaAt the Ulti­mate Blog­gers Din­ner on the open­ing night of the 2009 Con­sumer Elec­tron­ics Show in Las Vegas last Wednes­day, Alan Mulally, CEO of Ford Motor Com­pany, took out time to sit down with a few blog­gers for a live Web­cast, a cou­ple of cell phone inter­views, and the inter­view above, which I cap­tured with a Canon HV20 hi-def camcorder.

Chris Heuer of AdHoc­nium (and the Social Media Club) and I inter­viewed Mulally about how Ford is using social media to drive inno­va­tion and trans­for­ma­tion inside the com­pany. Chris and I both found Mulally to be incred­i­bly per­son­able and knowl­edge­able about the social forces swirling through the economy.

The video is 10 min­utes long and a bit noisy because we didn’t have a lava­lier mic, but you can hear Mulally throughout.

Watch in H.264 Quick­Time on Our­me­dia (or down­load it)
Watch in Flash on Vimeo (embed­ded above)

Bonus: Flickr photo set of Mulally (at bot­tom) and oth­ers at CES.

JD Lasica works with For­tune 500 busi­nesses and non­prof­its on social media projects. See his busi­ness pro­file, con­tact JD or leave a com­ment.

JD Lasica works with major com­pa­nies and non­prof­its on social media strate­gies. See his busi­ness pro­file, con­tact JD or leave a comment.

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4 Comments »

1.
Scott Monty

J.D. — thanks for doing this. I hope you were as impressed with Alan as I con­tinue to be on a daily basis.

Nat­u­rally, the CEO doesn’t have the ground-level insight of the specifics of our social media activ­i­ties, but Alan is the kind of guy who “gets it.” He under­stands the impor­tance of per­sonal inter­ac­tion, and he reflects it in his own behav­iors around the com­pany. He sends per­sonal notes to employ­ees and per­son­ally responds to his email. And he’s a gen­uinely nice guy who’s very easy to talk with.

While crowd­sourc­ing the devel­op­ment of a car is a dan­ger­ous prospect (remem­ber the car Homer Simp­son designed? ), the point is that we don’t do so in a vac­uum. We are com­mit­ted to mak­ing cars that peo­ple want and value, and we can only do that through interaction.

I hope this gives peo­ple a sense of the excite­ment we’ve got at Ford.

Scott Monty
Global Dig­i­tal Com­mu­ni­ca­tions
Ford Motor Company

Comment by Scott MontyNo Gravatar — January 14, 2009 @ 6:16 am

2.
Molly Mulally

What a great inter­view, Chris and JD! So glad you had a chance to sit down with him.

Comment by Molly MulallyNo Gravatar — January 14, 2009 @ 12:04 pm

3.
Carl van Bolderen

Mulally seems to be the right guy for the job. Ford has made a lot of good moves over the past few years and is now well posi­tioned to com­pete. Ford has a lot to be proud of and they should blow their own horn, thank God the Crown Vic is dead and I won’t see it at any Hertz loca­tions again. North Amer­ica has as much tal­ent as any­one. I hope the unions can begin to see the light so we can finally end this us ver­sus them men­tal­ity. If unions need things like job clas­si­fi­ca­tions then they have no value, to NA economy.

Comment by Carl van BolderenNo Gravatar — January 14, 2009 @ 7:21 pm

4.
How Ford does social media  | Socialmedia.biz

[…] Inter­view with Ford CEO Alan Mulally […]

Pingback by How Ford does social media  | Socialmedia.biz — November 9, 2009 @ 2:27 pm

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